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Nailed It Articles

Nailed It: Matt Griffin, senior director of sales and marketing operations, Boston Celtics

August 23, 2010

Matt Griffin, the Boston Celtics' senior director of sales and marketing operations, talks to DMNews about the team's Facebook application game, which helped to grow its e-mail database.
 

Nailed It: DMNews talks with Ben Argov, co-owner of Le Cache

August 09, 2010

Ben Argov, co-owner of high-end wine cabinet and wine cooler manufacturer Le Cache, talks about the impact new technology has had on sales and on his e-commerce sites.
 

DMNews talks with David Salyers, VP of marketing, Chick-fil-A

July 26, 2010

David Salyers, VP of marketing for Chick-fil-A, explains why the company marketed its new Spicy Chicken Sandwich with an online reservation system, and how customers responded.
 

Nailed It: DMNews talks with Mike Mulligan, GM, Safeway Direct Insurance

July 12, 2010

Mike Mulligan, general manager of Safeway Direct Insurance explains how his company used direct mail tactics to engage the Hispanic community for the first time in the company's history.
 

DMNews talks with Greg Anderson, e-commerce manager at Motorcycle Superstore

June 21, 2010

Greg Anderson, e-commerce manager at Motorcycle Superstore, an online retailer of motorcycle accessories, talks to DMNews about how his company's improved online sales recommendations
 

DMNews talks with Deb Swider, e-marketing director, ASPCA

May 17, 2010

Deb Swider, e-marketing director, member communications at the American Society for the Prevention of Cruelty to Animals (ASPCA) explains how the organization turned around its e-mail open rates
 

Nailed It: DMNews talks to Mike Tran, Sierra Trading Post

May 03, 2010

Mike Tran, web technology specialist for Sierra Trading Post, discusses how the retailer worked with PowerReviews to answer questions, while increasing sales conversions and clickthroughs
 

DMNews talks with Tracy Marks, PR specialist for Garden Fresh Restaurants

April 05, 2010

Tracy Marks, PR specialist for Garden Fresh Restaurants, talks about the company's St. Patrick's Day blog contest to drive traffic and Twitter followers to its Sweet Tomatoes and Souplantation brands
 

Ted Schweitzer, VP of e-commerce, LQ Management chats with DMNews

March 15, 2010

Ted Schweitzer, VP of e-commerce at parent LQ Management, discusses how La Quinta Inns and Suites tested mobile banner ads as part of a multichannel campaign and increased sales
 

Nailed It: DMNews talks with Ed Weiss, GM, Movies Unlimited

March 01, 2010

Ed Weiss, general manager of Movies Unlimited, discusses how the multichannel film retailer and cataloger used e-mail marketing to re-target past customers and boost sales
 
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