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Nailed It Articles
Nailed It: DMNews talks with Mike Mulligan, GM, Safeway Direct Insurance
July 12, 2010
Mike Mulligan, general manager of Safeway Direct Insurance explains how his company used direct mail tactics to engage the Hispanic community for the first time in the company's history.
DMNews talks with Greg Anderson, e-commerce manager at Motorcycle Superstore
June 21, 2010
Greg Anderson, e-commerce manager at Motorcycle Superstore, an online retailer of motorcycle accessories, talks to DMNews about how his company's improved online sales recommendations
DMNews talks with Deb Swider, e-marketing director, ASPCA
May 17, 2010
Deb Swider, e-marketing director, member communications at the American Society for the Prevention of Cruelty to Animals (ASPCA) explains how the organization turned around its e-mail open rates
Nailed It: DMNews talks to Mike Tran, Sierra Trading Post
May 03, 2010
Mike Tran, web technology specialist for Sierra Trading Post, discusses how the retailer worked with PowerReviews to answer questions, while increasing sales conversions and clickthroughs
DMNews talks with Tracy Marks, PR specialist for Garden Fresh Restaurants
April 05, 2010
Tracy Marks, PR specialist for Garden Fresh Restaurants, talks about the company's St. Patrick's Day blog contest to drive traffic and Twitter followers to its Sweet Tomatoes and Souplantation brands
Ted Schweitzer, VP of e-commerce, LQ Management chats with DMNews
March 15, 2010
Ted Schweitzer, VP of e-commerce at parent LQ Management, discusses how La Quinta Inns and Suites tested mobile banner ads as part of a multichannel campaign and increased sales
Nailed It: DMNews talks with Ed Weiss, GM, Movies Unlimited
March 01, 2010
Ed Weiss, general manager of Movies Unlimited, discusses how the multichannel film retailer and cataloger used e-mail marketing to re-target past customers and boost sales
DMNews speaks to Jerry Nevins, State Farm marketing analyst
February 15, 2010
Last November, State Farm, aided by Moblico, ran a text contest when Missouri played Kansas in college football. Jerry Nevins, State Farm marketing analyst, discusses the initiative.
Nailed It: DMNews talks with Alexandra Palau, e-marketing manager at Carnival
February 01, 2010
In July, Carnival began sending e-mails to customers who abandoned their shopping carts while booking online. Alexandra Palau, e-marketing manager at Carnival, discusses the effort
Nailed It: Julie Cunnyngham, product marketing director, Hallmark Business Expressions
January 18, 2010
Julie Cunnyngham, product marketing director at Hallmark Business Expressions, explains how a campaign generated leads and translated into a new selling strategy for the marketer
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