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Nailed It Articles

MetLife's interactive stadium effort helps recharge brand and engage football fans

July 01, 2011

MetLife deployed a fan engagement program at the New Meadowlands Stadium in East Rutherford, N.J., for New York Giants and Jets fans in an effort to make its brand more approachable and reshape the perception that life insurance companies are intimidating.
 

Billabong grows email list and increases brand's status with 'I Surf Because' site

Martha Spizziri June 01, 2011

Billabong wanted to emphasize that it was part of surf culture. The company began with an "I Surf Because" campaign in print and on billboards, but realized an online version could take the surfer focus to a whole new level.
 

Continual testing on Tafford Uniforms' 
e-commerce site lifts conversion rates

May 01, 2011

The Tafford Uniforms brand has sold nurses' scrubs and other medical uniforms to healthcare workers for nearly 25 years. While other brands focused on a b-to-b model by negotiating bulk contracts with healthcare facilities, such as hospitals, Tafford remained committed to selling directly to the individual worker.
 

Superfocus' targeted microsite appeals to shooters with a money-back guarantee

Martha Spizziri April 01, 2011

Superfocus knew it had a product that thousands of middle-aged people could use. Superfocus glasses are designed to eliminate the need for multiple pairs of glasses for people with presbyopia, or far-sightedness. The glasses can be 
adjusted to any focal length using a 
lever on the nosepiece.
 

Not Your Average Joe's grows e-mail club list with in-store mobile survey service

Martha Spizziri March 01, 2011

Stephen Silverstein, CEO of Not Your Average Joe's restaurants, wanted a better, more comprehensive way to survey customers at the Massachusetts-based chain's 16 locations.
 

IBM's virtual event drives lead generation in a period of diminutive travel budgets

Vicki Powers February 01, 2011

Imagine circulating in a virtual environment online with business executives from around the world. Your virtual briefcase is filled with presentations, documents and business cards and you're mingling with exhibitor booth representatives in a virtual showroom.
 

Rebif's e-Kit campaign targets multiple sclerosis patients with microsite

Kerri Chladnicek January 01, 2011

Managing a diagnosis of multiple sclerosis (MS) entails a lot more than just having a prescription filled at your local pharmacy, according to Irene Aquino, associate director of marketing in the neurodegenerative diseases division at EMD Serono, manufacturer of Rebif.
 

Data integration with sales incentives drive car sales at MileOne dealership

December 01, 2010

For car dealership network MileOne, lead generation can be tricky business. It does generate leads for consumers in the market to buy a car, but not many people are particularly loyal to car dealerships.
 

On-Cor frozen foods uses game show tie-in to capture interest

Kerri Chladnicek November 01, 2010

Frozen food purveyor On-Cor teams with Game Show Network for a family-fueled promotion
 

Sara Lee corn dog brand engages moms

October 01, 2010

The Sara Lee State Fair Brand wanted to do something positive for customers during a time when a bad economy and a weak housing market permeated everyone's thoughts.
 
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