Nailed It Articles

Nailed It: DMNews speaks with BestBuyEyeGlasses.com

June 01, 2009

Eyal Gutentag, principal at BestBuyEyeGlasses.com, discusses a new strategy that is driving results from its recommendations engine.
 

DMNews talks to Seth Lieberman, CEO of Pangea Media

May 18, 2009

Seth Lieberman, CEO of Pangea Media, talks about an online 
quiz-based campaign element created for Barack Obama 
during the last few weeks of 
his 2008 presidential campaign.
 

DMNews talks with Damian Bazadona, president of Situation Interactive

May 04, 2009

Damian Bazadona, president of digital agency Situation Interactive, discusses a multi-pronged mobile campaign the agency did over the past six months for Blue Man Group.
 

DMNews talks with Marc Hanson, marketing manager, Mountain Dew

April 13, 2009

Marc Hanson, marketing manager at Mountain Dew, discusses the interactive DEWmocracy campaign, which led to a new fan-created flavor.
 

DMNews talks with Steve August, operational VP of customer marketing, Brookstone

April 06, 2009

Steve August, operational VP of customer marketing at Brook­stone, discusses how it worked with Mercent to drive results across several shopping engines
 

DMNews talks with Eric Harber, President and COO of HipCricket

March 30, 2009

Eric Harber, president and COO of HipCricket, discusses how Jiffy Lube added mobile coupons to its radio ads on KCCQ, a radio station in Ames, IA, to increase engagement
 

DMNews talks with Justin Olsen, head of e-commerce, Burton Snowboards

March 16, 2009

Justin Olson, head of e-com­merce at Burton Snowboards, discusses how personalized product recommendations boosted holiday sales
 

Brad Harris, owner of Big City Burrito

February 27, 2009

DMNews sat down with Brad Harris, owner of Denver-area Big City Burrito franchises, to discuss the chain's integrated mobile campaign.
 

DMNews talks with Barry Berhoff, President, Shurhold Industries

February 23, 2009

Barry Berhoff, president of boat products manufacturer Shurhold Industries, discusses the company's adoption of online customer support.
 

DMNews talks with Brand New World CEO Alan Feldenkris

February 09, 2009

Alan Feldenkris, CEO of Brand New World, discusses a viral migraine awareness campaign he did for Johnson & Johnson.
 
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