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Nailed It Articles

Ski resort caters to millennials with a fun season pass that appeals to their wallets

May 01, 2012

If you can't bring the 19-to-29-year-old demographic to the mountain — then give them an unbeatable deal that will.
 

E-commerce site enters the cloud, reduced call center costs dramatically

April 01, 2012

Party supply company PartyPail.com radically reduced its phone bill and created better customer engagement by calling on VoIP service provider Vocalocity.
 

Martha Stewart Living uses app to create successful Facebook sweepstakes

March 01, 2012

Martha Stewart Living was so pleased with the results from the Ultimate Fan Sweepstakes that the brand ran two more successful sweepstakes using SnapApp after Ultimate Fan closed.
 

Adobe's social software campaign micro-targets marketing professionals

February 01, 2012

The campaign for Adobe's new SocialAnalytics software is skillfully targeted at savvy marketers, social tacticians and CMOs.
 

Engaging cover contest works out well for Fitness Magazine

January 01, 2012

At Fitness Magazine, insight is the driver that propels and informs every new initiative.
 

Lane Bryant puts personal spin on its sexy integrated campaign for slimming jeans

December 01, 2011

To help spread the word about its new line of "Tighter Tummy Technology" slimming jeans and slacks, dubbed "T3," curvy fashion designer Lane Bryant pulled out all the marketing stops: giveaways, a Facebook sweepstakes, direct mail, TV spots, email and mobile.
 

AllPosters.com masters deliverability with its Gmail users and bypasses spam folder

November 01, 2011

Art.com's AllPosters.com uses the imagery of vintage movie posters and famous artworks like Vincent van Gogh's "Starry Night" to spice up email marketing messages. Of course, if the email is not delivered, those beautiful images are meaningless. So when the e-commerce company had trouble getting through to Gmail accounts, it aimed to get to the bottom of the problem.
 

Under Armour urges college students to compete in Facebook intern campaign

Jennifer Mann October 01, 2011

Under Armour, a marketer of athletic apparel, boasts a young customer base of consumers ages 12 to 19 as its bread and butter. Naturally, it has found in social media an effective way to connect with its active customer base, wherever they are and whatever they're doing.
 

Kodak's integrated campaign highlights 
hip-hop celebs to engage new audience

September 01, 2011

To reach the young, urban, socially connected demographic, Kodak introduced an integrated campaign that yielded strong results, leading to a better than 25% increase in purchase consideration for its digital cameras.
 

Boston Proper builds customer database and sales with summer catalog initiative

August 01, 2011

With a glass of Merlot in hand, an affluent 46-year-old woman skims the pages of a Boston Proper catalog packed with photos of striking models in knit tops, maxi dresses, swimwear and sandals.
 
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