Chef Boyardee combined event marketing and social recommendations to build brand advocacy among digitally active moms.
While "Remember the Alamo!" is one of the most iconic phrases in the English language, San Antonio has more to offer tourists than Davy Crockett hats.
Coffee drinking is often a social activity, which is why it made sense for Green Mountain to tap BzzAgent to promote its fair trade-certified coffee line.
Dairy Queen set out to increase its Blizzard Fan Club base while simultaneously giving members an extra scoop of customer service.
Duke University's Fuqua School of Business created a virtual game that was fun, engaging and fulfilled its marketing needs.
The Oreck Corporation, based in Tennessee, is all about direct response, but never at the expense of brand consideration.
If marketers realized precisely how much money they were leaving on the table — or, to be more specific, in the abandoned shopping cart — they'd be horrified.
If you can't bring the 19-to-29-year-old demographic to the mountain — then give them an unbeatable deal that will.
Party supply company PartyPail.com radically reduced its phone bill and created better customer engagement by calling on VoIP service provider Vocalocity.
Martha Stewart Living was so pleased with the results from the Ultimate Fan Sweepstakes that the brand ran two more successful sweepstakes using SnapApp after Ultimate Fan closed.
The campaign for Adobe's new SocialAnalytics software is skillfully targeted at savvy marketers, social tacticians and CMOs.
At Fitness Magazine, insight is the driver that propels and informs every new initiative.
To help spread the word about its new line of "Tighter Tummy Technology" slimming jeans and slacks, dubbed "T3," curvy fashion designer Lane Bryant pulled out all the marketing stops: giveaways, a Facebook sweepstakes, direct mail, TV spots, email and mobile.
Art.com's AllPosters.com uses the imagery of vintage movie posters and famous artworks like Vincent van Gogh's "Starry Night" to spice up email marketing messages. Of course, if the email is not delivered, those beautiful images are meaningless. So when the e-commerce company had trouble getting through to Gmail accounts, it aimed to get to the bottom of the problem.
Under Armour, a marketer of athletic apparel, boasts a young customer base of consumers ages 12 to 19 as its bread and butter. Naturally, it has found in social media an effective way to connect with its active customer base, wherever they are and whatever they're doing.
To reach the young, urban, socially connected demographic, Kodak introduced an integrated campaign that yielded strong results, leading to a better than 25% increase in purchase consideration for its digital cameras.
With a glass of Merlot in hand, an affluent 46-year-old woman skims the pages of a Boston Proper catalog packed with photos of striking models in knit tops, maxi dresses, swimwear and sandals.
MetLife deployed a fan engagement program at the New Meadowlands Stadium in East Rutherford, N.J., for New York Giants and Jets fans in an effort to make its brand more approachable and reshape the perception that life insurance companies are intimidating.
Billabong wanted to emphasize that it was part of surf culture. The company began with an "I Surf Because" campaign in print and on billboards, but realized an online version could take the surfer focus to a whole new level.
The Tafford Uniforms brand has sold nurses' scrubs and other medical uniforms to healthcare workers for nearly 25 years. While other brands focused on a b-to-b model by negotiating bulk contracts with healthcare facilities, such as hospitals, Tafford remained committed to selling directly to the individual worker.
Superfocus knew it had a product that thousands of middle-aged people could use. Superfocus glasses are designed to eliminate the need for multiple pairs of glasses for people with presbyopia, or far-sightedness. The glasses can be adjusted to any focal length using a lever on the nosepiece.
Stephen Silverstein, CEO of Not Your Average Joe's restaurants, wanted a better, more comprehensive way to survey customers at the Massachusetts-based chain's 16 locations.
Imagine circulating in a virtual environment online with business executives from around the world. Your virtual briefcase is filled with presentations, documents and business cards and you're mingling with exhibitor booth representatives in a virtual showroom.
Managing a diagnosis of multiple sclerosis (MS) entails a lot more than just having a prescription filled at your local pharmacy, according to Irene Aquino, associate director of marketing in the neurodegenerative diseases division at EMD Serono, manufacturer of Rebif.
For car dealership network MileOne, lead generation can be tricky business. It does generate leads for consumers in the market to buy a car, but not many people are particularly loyal to car dealerships.
Frozen food purveyor On-Cor teams with Game Show Network for a family-fueled promotion
The Sara Lee State Fair Brand wanted to do something positive for customers during a time when a bad economy and a weak housing market permeated everyone's thoughts.
Matt Griffin, the Boston Celtics' senior director of sales and marketing operations, talks to DMNews about the team's Facebook application game, which helped to grow its e-mail database.
Ben Argov, co-owner of high-end wine cabinet and wine cooler manufacturer Le Cache, talks about the impact new technology has had on sales and on his e-commerce sites.
David Salyers, VP of marketing for Chick-fil-A, explains why the company marketed its new Spicy Chicken Sandwich with an online reservation system, and how customers responded.
Mike Mulligan, general manager of Safeway Direct Insurance explains how his company used direct mail tactics to engage the Hispanic community for the first time in the company's history.
Greg Anderson, e-commerce manager at Motorcycle Superstore, an online retailer of motorcycle accessories, talks to DMNews about how his company's improved online sales recommendations
Deb Swider, e-marketing director, member communications at the American Society for the Prevention of Cruelty to Animals (ASPCA) explains how the organization turned around its e-mail open rates
Mike Tran, web technology specialist for Sierra Trading Post, discusses how the retailer worked with PowerReviews to answer questions, while increasing sales conversions and clickthroughs
Tracy Marks, PR specialist for Garden Fresh Restaurants, talks about the company's St. Patrick's Day blog contest to drive traffic and Twitter followers to its Sweet Tomatoes and Souplantation brands
Ted Schweitzer, VP of e-commerce at parent LQ Management, discusses how La Quinta Inns and Suites tested mobile banner ads as part of a multichannel campaign and increased sales
Ed Weiss, general manager of Movies Unlimited, discusses how the multichannel film retailer and cataloger used e-mail marketing to re-target past customers and boost sales
Last November, State Farm, aided by Moblico, ran a text contest when Missouri played Kansas in college football. Jerry Nevins, State Farm marketing analyst, discusses the initiative.
In July, Carnival began sending e-mails to customers who abandoned their shopping carts while booking online. Alexandra Palau, e-marketing manager at Carnival, discusses the effort
Julie Cunnyngham, product marketing director at Hallmark Business Expressions, explains how a campaign generated leads and translated into a new selling strategy for the marketer
Alisa Jacoby, senior brand manager at Eight O'Clock Coffee, discusses the success of the brand's Mad Men-themed campaign, including e-cards, an avatar creator and a quiz.
DMNews speaks with Amy Kennedy, VP of marketing at Wine.com, about the evolution of the e-commerce site's product recommendations
Eric Opel, group manager of client communications at Microsoft Advertising, discusses targeting CMOs for the launch of its new search engine Bing
DMNews speaks with Skip Weldon, VP of marketing at Friendly's, about the restaurant's kid-friendly interactive campaign
Diego Saenz, president of PetPlace.com, discusses the launch of the content site's e-commerce venture, PetProductAdvisor.com
David Kimrey, senior manager of business intelligence at TicketsNow.com, discusses the company's use of pre- dictive modeling to customize its marketing messages
Tolithia Kornweibel, director of online marketing at Esurance, discusses the firm's growing commitment to geo-targeted promotions based on its strong performance in tests.
Steve Sharp, creative director at Experian CheetahMail, discusses the e-mail newsletter redesign for Fit Pregnancy, an online destination for mothers-to-be
Nailed It: DMNews speaks with Phil Bellaria, VP of retention and loyalty marketing at Charter Communications Inc.July 13, 2009
Phil Bellaria, VP of retention and loyalty marketing at Charter Communications Inc., discusses the Live It with Charter points-based loyalty program.
Glenn Pingul, VP of marketing at Mixpo, discusses an online video display banner campaign created for McDonald's at the end of 2008 to promote a new breakfast line.
Company of the Week
Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.