Nailed It

ConAgra's engaging party campaign lets moms wear the Chef Boyardee hat

ConAgra's engaging party campaign lets moms wear the Chef Boyardee hat

By

Chef Boyardee combined event marketing and social recommendations to build brand advocacy among digitally active moms.

San Antonio's social battle cry fuels a user-generated travel campaign

San Antonio's social battle cry fuels a user-generated travel campaign

By

While "Remember the Alamo!" is one of the most iconic phrases in the English language, San Antonio has more to offer tourists than Davy Crockett hats.

Green Mountain Coffee gains buzz with fair trade awareness campaign

Green Mountain Coffee gains buzz with fair trade awareness campaign

By

Coffee drinking is often a social activity, which is why it made sense for Green Mountain to tap BzzAgent to promote its fair trade-certified coffee line.

Dairy Queen serves up relevant offers to keep Blizzard fans coming back for more

Dairy Queen serves up relevant offers to keep Blizzard fans coming back for more

By

Dairy Queen set out to increase its Blizzard Fan Club base while simultaneously giving members an extra scoop of customer service.

Duke University moves to the top of the class with an engaging integrated effort

Duke University moves to the top of the class with an engaging integrated effort

By

Duke University's Fuqua School of Business created a virtual game that was fun, engaging and fulfilled its marketing needs.

Oreck cleans up with brand-intelligent direct response marketing campaigns

Oreck cleans up with brand-intelligent direct response marketing campaigns

By

The Oreck Corporation, based in Tennessee, is all about direct response, but never at the expense of brand consideration.

Woodworking supply retailer's strategic retargeting campaign a model of success

Woodworking supply retailer's strategic retargeting campaign a model of success

By

If marketers realized precisely how much money they were leaving on the table — or, to be more specific, in the abandoned shopping cart — they'd be horrified.

Ski resort caters to millennials with a fun season pass that appeals to their wallets

Ski resort caters to millennials with a fun season pass that appeals to their wallets

By

If you can't bring the 19-to-29-year-old demographic to the mountain — then give them an unbeatable deal that will.

E-commerce site enters the cloud, reduced call center costs dramatically

E-commerce site enters the cloud, reduced call center costs dramatically

By

Party supply company PartyPail.com radically reduced its phone bill and created better customer engagement by calling on VoIP service provider Vocalocity.

Martha Stewart Living uses app to create successful Facebook sweepstakes

Martha Stewart Living uses app to create successful Facebook sweepstakes

By

Martha Stewart Living was so pleased with the results from the Ultimate Fan Sweepstakes that the brand ran two more successful sweepstakes using SnapApp after Ultimate Fan closed.

Adobe's social software campaign micro-targets marketing professionals

Adobe's social software campaign micro-targets marketing professionals

By

The campaign for Adobe's new SocialAnalytics software is skillfully targeted at savvy marketers, social tacticians and CMOs.

Engaging cover contest works out well for Fitness Magazine

Engaging cover contest works out well for Fitness Magazine

By

At Fitness Magazine, insight is the driver that propels and informs every new initiative.

Lane Bryant puts personal spin on its sexy integrated campaign for slimming jeans

Lane Bryant puts personal spin on its sexy integrated campaign for slimming jeans

By

To help spread the word about its new line of "Tighter Tummy Technology" slimming jeans and slacks, dubbed "T3," curvy fashion designer Lane Bryant pulled out all the marketing stops: giveaways, a Facebook sweepstakes, direct mail, TV spots, email and mobile.

AllPosters.com masters deliverability with its Gmail users and bypasses spam folder

AllPosters.com masters deliverability with its Gmail users and bypasses spam folder

By

Art.com's AllPosters.com uses the imagery of vintage movie posters and famous artworks like Vincent van Gogh's "Starry Night" to spice up email marketing messages. Of course, if the email is not delivered, those beautiful images are meaningless. So when the e-commerce company had trouble getting through to Gmail accounts, it aimed to get to the bottom of the problem.

Under Armour urges college students to compete in Facebook intern campaign

Under Armour urges college students to compete in Facebook intern campaign

Under Armour, a marketer of athletic apparel, boasts a young customer base of consumers ages 12 to 19 as its bread and butter. Naturally, it has found in social media an effective way to connect with its active customer base, wherever they are and whatever they're doing.

Kodak's integrated campaign highlights 
hip-hop celebs to engage new audience

Kodak's integrated campaign highlights 
hip-hop celebs to engage new audience

By

To reach the young, urban, socially connected demographic, Kodak introduced an integrated campaign that yielded strong results, leading to a better than 25% increase in purchase consideration for its digital cameras.

Boston Proper builds customer database and sales with summer catalog initiative

Boston Proper builds customer database and sales with summer catalog initiative

By

With a glass of Merlot in hand, an affluent 46-year-old woman skims the pages of a Boston Proper catalog packed with photos of striking models in knit tops, maxi dresses, swimwear and sandals.

MetLife's interactive stadium effort helps recharge brand and engage football fans

MetLife's interactive stadium effort helps recharge brand and engage football fans

By

MetLife deployed a fan engagement program at the New Meadowlands Stadium in East Rutherford, N.J., for New York Giants and Jets fans in an effort to make its brand more approachable and reshape the perception that life insurance companies are intimidating.

Billabong grows email list and increases brand's status with 'I Surf Because' site

Billabong grows email list and increases brand's status with 'I Surf Because' site

Billabong wanted to emphasize that it was part of surf culture. The company began with an "I Surf Because" campaign in print and on billboards, but realized an online version could take the surfer focus to a whole new level.

Continual testing on Tafford Uniforms' 
e-commerce site lifts conversion rates

Continual testing on Tafford Uniforms' 
e-commerce site lifts conversion rates

By

The Tafford Uniforms brand has sold nurses' scrubs and other medical uniforms to healthcare workers for nearly 25 years. While other brands focused on a b-to-b model by negotiating bulk contracts with healthcare facilities, such as hospitals, Tafford remained committed to selling directly to the individual worker.

Superfocus' targeted microsite appeals to shooters with a money-back guarantee

Superfocus' targeted microsite appeals to shooters with a money-back guarantee

Superfocus knew it had a product that thousands of middle-aged people could use. Superfocus glasses are designed to eliminate the need for multiple pairs of glasses for people with presbyopia, or far-sightedness. The glasses can be 
adjusted to any focal length using a 
lever on the nosepiece.

Not Your Average Joe's grows e-mail club list with in-store mobile survey service

Not Your Average Joe's grows e-mail club list with in-store mobile survey service

Stephen Silverstein, CEO of Not Your Average Joe's restaurants, wanted a better, more comprehensive way to survey customers at the Massachusetts-based chain's 16 locations.

IBM's virtual event drives lead generation in a period of diminutive travel budgets

IBM's virtual event drives lead generation in a period of diminutive travel budgets

Imagine circulating in a virtual environment online with business executives from around the world. Your virtual briefcase is filled with presentations, documents and business cards and you're mingling with exhibitor booth representatives in a virtual showroom.

Rebif's e-Kit campaign targets multiple sclerosis patients with microsite

Rebif's e-Kit campaign targets multiple sclerosis patients with microsite

Managing a diagnosis of multiple sclerosis (MS) entails a lot more than just having a prescription filled at your local pharmacy, according to Irene Aquino, associate director of marketing in the neurodegenerative diseases division at EMD Serono, manufacturer of Rebif.

Data integration with sales incentives drive car sales at MileOne dealership

Data integration with sales incentives drive car sales at MileOne dealership

By

For car dealership network MileOne, lead generation can be tricky business. It does generate leads for consumers in the market to buy a car, but not many people are particularly loyal to car dealerships.

On-Cor frozen foods uses game show tie-in to capture interest

On-Cor frozen foods uses game show tie-in to capture interest

Frozen food purveyor On-Cor teams with Game Show Network for a family-fueled promotion

Sara Lee corn dog brand engages moms

Sara Lee corn dog brand engages moms

By

The Sara Lee State Fair Brand wanted to do something positive for customers during a time when a bad economy and a weak housing market permeated everyone's thoughts.

Nailed It: Matt Griffin, senior director of sales and marketing operations, Boston Celtics

Nailed It: Matt Griffin, senior director of sales and marketing operations, Boston Celtics

By

Matt Griffin, the Boston Celtics' senior director of sales and marketing operations, talks to DMNews about the team's Facebook application game, which helped to grow its e-mail database.

Nailed It: DMNews talks with Ben Argov, co-owner of Le Cache

Nailed It: DMNews talks with Ben Argov, co-owner of Le Cache

Ben Argov, co-owner of high-end wine cabinet and wine cooler manufacturer Le Cache, talks about the impact new technology has had on sales and on his e-commerce sites.

DMNews talks with David Salyers, VP of marketing, Chick-fil-A

DMNews talks with David Salyers, VP of marketing, Chick-fil-A

David Salyers, VP of marketing for Chick-fil-A, explains why the company marketed its new Spicy Chicken Sandwich with an online reservation system, and how customers responded.

Nailed It: DMNews talks with Mike Mulligan, GM, Safeway Direct Insurance

Nailed It: DMNews talks with Mike Mulligan, GM, Safeway Direct Insurance

Mike Mulligan, general manager of Safeway Direct Insurance explains how his company used direct mail tactics to engage the Hispanic community for the first time in the company's history.

DMNews talks with Greg Anderson, e-commerce manager at Motorcycle Superstore

DMNews talks with Greg Anderson, e-commerce manager at Motorcycle Superstore

Greg Anderson, e-commerce manager at Motorcycle Superstore, an online retailer of motorcycle accessories, talks to DMNews about how his company's improved online sales recommendations

DMNews talks with Deb Swider, e-marketing director, ASPCA

DMNews talks with Deb Swider, e-marketing director, ASPCA

Deb Swider, e-marketing director, member communications at the American Society for the Prevention of Cruelty to Animals (ASPCA) explains how the organization turned around its e-mail open rates

Nailed It: DMNews talks to Mike Tran, Sierra Trading Post

Nailed It: DMNews talks to Mike Tran, Sierra Trading Post

Mike Tran, web technology specialist for Sierra Trading Post, discusses how the retailer worked with PowerReviews to answer questions, while increasing sales conversions and clickthroughs

DMNews talks with Tracy Marks, PR specialist for Garden Fresh Restaurants

DMNews talks with Tracy Marks, PR specialist for Garden Fresh Restaurants

Tracy Marks, PR specialist for Garden Fresh Restaurants, talks about the company's St. Patrick's Day blog contest to drive traffic and Twitter followers to its Sweet Tomatoes and Souplantation brands

Ted Schweitzer, VP of e-commerce, LQ Management chats with DMNews

Ted Schweitzer, VP of e-commerce, LQ Management chats with DMNews

Ted Schweitzer, VP of e-commerce at parent LQ Management, discusses how La Quinta Inns and Suites tested mobile banner ads as part of a multichannel campaign and increased sales

Nailed It: DMNews talks with Ed Weiss, GM, Movies Unlimited

Nailed It: DMNews talks with Ed Weiss, GM, Movies Unlimited

Ed Weiss, general manager of Movies Unlimited, discusses how the multichannel film retailer and cataloger used e-mail marketing to re-target past customers and boost sales

DMNews speaks to Jerry Nevins, State Farm marketing analyst

Last November, State Farm, aided by Moblico, ran a text contest when Missouri played Kansas in college football. Jerry Nevins, State Farm marketing analyst, discusses the initiative.

Nailed It: DMNews talks with Alexandra Palau, e-marketing manager at Carnival

Nailed It: DMNews talks with Alexandra Palau, e-marketing manager at Carnival

In July, Carnival began sending e-mails to customers who abandoned their shopping carts while booking online. Alexandra Palau, e-marketing manager at Carnival, discusses the effort

Nailed It: Julie Cunnyngham, product marketing director, Hallmark Business Expressions

Nailed It: Julie Cunnyngham, product marketing director, Hallmark Business Expressions

Julie Cunnyngham, product marketing director at Hallmark Business Expressions, explains how a campaign generated leads and translated into a new selling strategy for the marketer

DMNews speaks with Alisa Jacoby, senior brand manager, Eight O'Clock Coffee

DMNews speaks with Alisa Jacoby, senior brand manager, Eight O'Clock Coffee

Alisa Jacoby, senior brand manager at Eight O'Clock Coffee, discusses the success of the brand's Mad Men-themed campaign, including e-cards, an avatar creator and a quiz.

DMNews chats with Amy Kennedy, VP of marketing at Wine.com

DMNews chats with Amy Kennedy, VP of marketing at Wine.com

DMNews speaks with Amy Kennedy, VP of marketing at Wine.com, about the evolution of the e-commerce site's product recommendations

DMNews chats with Eric Opel, group manager of client communications, Microsoft Advertising

Eric Opel, group manager of client communications at Microsoft Advertising, discusses targeting CMOs for the launch of its new search engine Bing

DMNews chats with Skip Weldon, VP of marketing at Friendly's

DMNews chats with Skip Weldon, VP of marketing at Friendly's

DMNews speaks with Skip Weldon, VP of marketing at Friendly's, about the restaurant's kid-friendly interactive campaign

DMNews talks with Diego Saenz, president of PetPlace.com

DMNews talks with Diego Saenz, president of PetPlace.com

Diego Saenz, president of PetPlace.com, discusses the launch of the content site's e-commerce venture, PetProductAdvisor.com

DMNews talks with David Kimrey of TicketsNow.com

DMNews talks with David Kimrey of TicketsNow.com

David Kimrey, senior manager of business intelligence at TicketsNow.com, discusses the company's use of pre- dictive modeling to customize its marketing messages

Nailed It: Tolithia Kornweibel, director of online marketing, Esurance

Nailed It: Tolithia Kornweibel, director of online marketing, Esurance

Tolithia Kornweibel, director of online marketing at Esurance, discusses the firm's growing commitment to geo-targeted promotions based on its strong performance in tests.

DMNews chats with Experian CheetahMail creative director Steve Sharp

DMNews chats with Experian CheetahMail creative director Steve Sharp

Steve Sharp, creative director at Experian CheetahMail, discusses the e-mail newsletter redesign for Fit Pregnancy, an online destination for mothers-to-be

Nailed It: DMNews speaks with Phil Bellaria, VP of retention and loyalty marketing at Charter Communications Inc.

Nailed It: DMNews speaks with Phil Bellaria, VP of retention and loyalty marketing at Charter Communications Inc.

Phil Bellaria, VP of retention and loyalty marketing at Charter Communications Inc., discusses the Live It with Charter points-based loyalty program.

DMNews talks with Glenn Pingul, VP of marketing at Mixpo

DMNews talks with Glenn Pingul, VP of marketing at Mixpo

Glenn Pingul, VP of marketing at Mixpo, discusses an online video display banner campaign created for McDonald's at the end of 2008 to promote a new breakfast line.

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above