The strategy behind Adobe's new SocialAnalytics software campaign is similar to any solid marketing push with a well-thought out focus. What makes this campaign unique is how Goodby so skillfully communicated with the campaign's savvy target audience of marketers, social tacticians and CMOs.

At Fitness Magazine, insight is the driver that propels and informs every new initiative. When the people behind the women's monthly health and exercise magazine decided to launch a cover contest for the November/December issue, they immediately looked to the research.

To help spread the word about its new line of "Tighter Tummy Technology" slimming jeans and slacks, dubbed "T3," curvy fashion designer Lane Bryant pulled out all the marketing stops: giveaways, a Facebook sweepstakes, direct mail, TV spots, email and mobile.

Art.com's AllPosters.com uses the imagery of vintage movie posters and famous artworks like Vincent van Gogh's "Starry Night" to spice up email marketing messages. Of course, if the email is not delivered, those beautiful images are meaningless. So when the e-commerce company had trouble getting through to Gmail accounts, it aimed to get to the bottom of the problem.

Under Armour, a marketer of athletic apparel, boasts a young customer base of consumers ages 12 to 19 as its bread and butter. Naturally, it has found in social media an effective way to connect with its active customer base, wherever they are and whatever they're doing.

To reach the young, urban, socially connected demographic, Kodak introduced an integrated campaign that yielded strong results, leading to a better than 25% increase in purchase consideration for its digital cameras.

With a glass of Merlot in hand, an affluent 46-year-old woman skims the pages of a Boston Proper catalog packed with photos of striking models in knit tops, maxi dresses, swimwear and sandals.

MetLife deployed a fan engagement program at the New Meadowlands Stadium in East Rutherford, N.J., for New York Giants and Jets fans in an effort to make its brand more approachable and reshape the perception that life insurance companies are intimidating.

Billabong wanted to emphasize that it was part of surf culture. The company began with an "I Surf Because" campaign in print and on billboards, but realized an online version could take the surfer focus to a whole new level.

The Tafford Uniforms brand has sold nurses' scrubs and other medical uniforms to healthcare workers for nearly 25 years. While other brands focused on a b-to-b model by negotiating bulk contracts with healthcare facilities, such as hospitals, Tafford remained committed to selling directly to the individual worker.