NAILED IT: DMNews spends a few minutes with Eric Myers, director of Internet marketing, Quest Software
Q: How did Quest Software promote its first virtual industry event in Unisfair?A: We began two months in advance with e-mail blasts and on-site advertising. We also experimented a little bit with Google Adwords, which paid for itself in terms of the number of leads that it generated. A month prior to the event, our partners began marketing it to their customers.
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