NAI releases new-to-market snowmobiling enthusiast file

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Names and Addresses Inc. released the new-to-market Ehlert Snowmobile Enthusiast Masterfile, offering marketers a chance to reach snowmobile owners and enthusiasts who subscribe to Snow Week and Snow Goer magazines, both published by Ehlert Publishing.

Snow Week is comprised of 7,310 active paid subscribers. It offers year-round information on the competition and performance aspects of snowmobiling.

Snow Goer provides subscribers with in-depth how-to articles, new product evaluations, mechanical comparisons and vacation planning information.

Both files are priced at $95/M and are selectable by state, ZIP code, gender, renewals and recency, according to NAI, Buffalo Grove, IL. The files are primarily comprised of men.

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