Nadel Phelan Gets Starfish
The agency is charged with developing, maintaining and boosting awareness of Starfish and its TrueSync data synchronization, device management and Simplify technology products.
The data-driven marketing veteran is charged with maximizing its use throughout the company's global network.
The rallying cry that "all marketing is direct" is increasingly evident as brand marketers and direct marketers adopt key strategies from each other.
But is its performance enough to win the desired results?