Nadel Phelan Gets Starfish
The agency is charged with developing, maintaining and boosting awareness of Starfish and its TrueSync data synchronization, device management and Simplify technology products.
The agency veteran is charged with expanding customer engagement services.
How consumers' motivations differ from country to country.
The $3.7 billion deal will unite Sapient with Digitas, Razorfish, and Rosetta on a new digital platform called Publicis.Sapient.