Nadel Phelan Gets Starfish
The agency is charged with developing, maintaining and boosting awareness of Starfish and its TrueSync data synchronization, device management and Simplify technology products.
Roar, an amalgam of top digital talent from across Publicis Groupe, will be led by Zenith OptiMedia veteran Sean Reardon.
The Volkswagen marketing executive is a veteran of Wunderman and WPP.
Jared Lake moves over from M&C Saatchi Mobile to head the new unit.