N5R Personalizes Web Address With MySite

Share this article:
Canadian interactive agency N5R introduced MySite, a product that uses dynamic segmentation technology to give each end user a unique experience with a Web site based on the individual's needs.


MySite lets marketers create a personalized site for consumers based on segmentation survey information sought from the target audience. A typical MySite campaign leads to the creation of locations such as www.johndoe.funnymoney.com.


"Most people have never had a Web site built for them," N5R president/CEO Roman Bodnarchuk said from Toronto. "As soon as they've seen a Web site built for them by the brand, they're piqued by that."


N5R's technology allows the creation not just of personalized Web addresses, but also greetings by name, live Webcams and video feeds, graphics and other content. Users include Hilton, Abbott Labs and the Toronto Star newspaper for consumer campaigns, and Ford Motor for business-to-business.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Agency

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Publicis Constructs Pan-Agency Marketing Platform With Adobe

Publicis Constructs Pan-Agency Marketing Platform With Adobe

Riding on the Adobe Marketing Cloud, the Always-On Platform aims to unite all Publicis Agencies around delivering cross-channel efficiencies to clients.

Mohegan Sun Bets on an Integrated Customer Experience

Mohegan Sun Bets on an Integrated Customer Experience

Casino and entertainment destination Mohegan Sun went all-in and overhauled its website to improve its guest experience online and on-site. The casino's payoff was big.

Former Lenovo Executive to Head Digital Marketing at Interakt

Former Lenovo Executive to Head Digital Marketing at ...

Elijah Degen brings 15 years of experience to his new role at the digital agency.