MyWay.com Launches Awards Program
Web viewers can tally award points at MyWay.com by becoming members and responding to targeted e-mail that's filtered through the Web site's service links. The members then are eligible for giveaways.
Currently pegged at $3.2 billion, it will top $7 billion in 2017, predicts an eMarketer study.
Bread-and-butter spot ads are declining by 3%, but the medium's other-channel revenue shows life.
The Colombian pop superstar bests Darth Vader to claim "Most Shared Video Ad Ever" honors, says Unruly's Top 20 Most Shared Ads of 2014 list.