MyWay.com Launches Awards Program
Web viewers can tally award points at MyWay.com by becoming members and responding to targeted e-mail that's filtered through the Web site's service links. The members then are eligible for giveaways.
In looking to solve complex tech issues, the association opens up full membership to agencies and solutions providers.
The snacks brand found a healthy way to navigate today's world of digital marketing saturation.
It partners with game-maker Arkadium to add 60 new digital games to its site, offering advertisers more segmented breakdowns of players.