MyWay.com Launches Awards Program
Web viewers can tally award points at MyWay.com by becoming members and responding to targeted e-mail that's filtered through the Web site's service links. The members then are eligible for giveaways.
E-commerce aggregator PriceGrabber will begin offsetting price info with service expectations.
At nearly $43 billion, interactive advertising revenues exceeded broadcast for the first time in 2013.
While advertisers have become incredibly data-savvy, the most difficult challenge remains causally linking that data to outcomes that really matter.