MyWay.com Launches Awards Program
Web viewers can tally award points at MyWay.com by becoming members and responding to targeted e-mail that's filtered through the Web site's service links. The members then are eligible for giveaways.
Rolling out over the next few months will be tools for mobile app engagement, automated bidding, and A/B testing.
The promotional premise is garbage, of course—some 3.5 million tons of it floating in the Pacific, unbeknownst to millions of drinkers of bottled pop.
E-commerce aggregator PriceGrabber will begin offsetting price info with service expectations.