It seems that whenever a social network comes out, it does best when it works on a social level, a place to convene with friends or tap into a community. One of the challenges with social networks is how to monetize them, as they draw huge audiences with engaged eyeballs.
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It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.
Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.
How marketers can navigate the new customer engagement era.