MySpace taps Wenda Harris Millard for sales overhaul

Share this article:

Ailing social media site MySpace has hired Media Link, a media and entertainment consulting company, to overhaul its advertising and sales strategy. The deal, first reported in The Wall St. Journal, (the paper and the social site are both owned by News Corp.) calls for Media Link's president Wenda Harris Millard to manage MySpace's day-to-day sales organization on an interim basis, according to an internal memo from Owen Van Natta, CEO of the social site.

Meanwhile, Jeff Berman, who had been president, sales and marketing at MySpace, has left the company. The memo said he “has decided to explore other opportunities.” He had been with MySpace for three years.

Millard is a well-known executive in the media and Internet space. She held top executive sales posts at Ziff Davis, Yahoo and Martha Steward Living Omnimedia, before joining Media Link as president.

Van Natta explained in the memo, “MySpace has always been a leader in the social media advertising space. Maintaining that leadership position requires that we foster the perfect balance between content and commerce.” He said that will be accomplished by partnering with Media Link. In addition to bringing in Millard, MySpace said Media Link will be tasked with providing “guidance as we reconfigure our ad products to meet the current needs of the marketplace.”

Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Good Descriptions Rate More Than Good Reviews

Good Descriptions Rate More Than Good Reviews

Price still rules as an online purchase influencer, says a new survey, but basic brand assets should not be ignored in online product presentations.

For CMOs, A Tale of Two Situations

For CMOs, A Tale of Two Situations

A survey of 525 chief marketers finds them voyaging between digital discovery and digital deliverance, riding out turbulent trends to positions of newfound respect.

Is Native Advertising an Evolution or a Mutation?

Is Native Advertising an Evolution or a Mutation?

Was there truth to John Oliver's rant or was the comedic host unfair in his admonishments?