MySpace taps Wenda Harris Millard for sales overhaul

Share this article:

Ailing social media site MySpace has hired Media Link, a media and entertainment consulting company, to overhaul its advertising and sales strategy. The deal, first reported in The Wall St. Journal, (the paper and the social site are both owned by News Corp.) calls for Media Link's president Wenda Harris Millard to manage MySpace's day-to-day sales organization on an interim basis, according to an internal memo from Owen Van Natta, CEO of the social site.

Meanwhile, Jeff Berman, who had been president, sales and marketing at MySpace, has left the company. The memo said he “has decided to explore other opportunities.” He had been with MySpace for three years.

Millard is a well-known executive in the media and Internet space. She held top executive sales posts at Ziff Davis, Yahoo and Martha Steward Living Omnimedia, before joining Media Link as president.

Van Natta explained in the memo, “MySpace has always been a leader in the social media advertising space. Maintaining that leadership position requires that we foster the perfect balance between content and commerce.” He said that will be accomplished by partnering with Media Link. In addition to bringing in Millard, MySpace said Media Link will be tasked with providing “guidance as we reconfigure our ad products to meet the current needs of the marketplace.”

Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

News Byte: CX Scores to Take Their Place Beside Price Listings

News Byte: CX Scores to Take Their Place ...

E-commerce aggregator PriceGrabber will begin offsetting price info with service expectations.

Data Byte: Interactive Ad Revenues Exceeding TV for the First Time

Data Byte: Interactive Ad Revenues Exceeding TV for ...

At nearly $43 billion, interactive advertising revenues exceeded broadcast for the first time in 2013.

Marketers: Data Rich and Knowledge Poor

Marketers: Data Rich and Knowledge Poor

While advertisers have become incredibly data-savvy, the most difficult challenge remains causally linking that data to outcomes that really matter.