MySpace spruces up interface

Share this article:

Social networking giant MySpace is working with design agency Adaptive Path to revamp its looks.

The site is changing the appearance of its home page, navigation, profile editing, search and MySpaceTV player as part of a yearlong company initiative to make the site more user friendly and attract new members.

“The redesign is really about giving a more consistent and easy way to get from one place to any other place on MySpace,” said Steve Pearman, SVP of product strat­egy for MySpace.

As News Corp. struggles to monetize the property after purchasing it for $580 million in 2006, the redesign makes run­ning ads more convenient as well. Even though MySpace is the No. 1 social net­working site — according to Hitwise, the site saw 72.73% of Internet visits to social networks in May — it is not a cash cow.

To kick off the redesign's new ad offer­ing, Warner Brothers is promoting its new Batman film The Dark Knight with a full takeover of the MySpace front homepage showcasing the new updates for home-page takeovers. In addition, the new MySpace TV player will host pre- roll, post-roll and ticker ads.

“The homepage redesign benefits adver­tisers by allowing for more immersive, integrated advertising opportunities across the site that can leverage an even larger creative palette,” Pearman added.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

IAB Tech Lab to Set Global Digital Marketing Standards

IAB Tech Lab to Set Global Digital Marketing ...

In looking to solve complex tech issues, the association opens up full membership to agencies and solutions providers.

Integration Meets Innovation in Planters' Digital Campaign

Integration Meets Innovation in Planters' Digital Campaign

The snacks brand found a healthy way to navigate today's world of digital marketing saturation.

USA Today Decides to Play Games for Real

USA Today Decides to Play Games for Real

It partners with game-maker Arkadium to add 60 new digital games to its site, offering advertisers more segmented breakdowns of players.