Direct Line Blog

MySpace announces layoffs

Share this article:

News Corp’s social networking giant MySpace has seen better days. The New York Times reported today, that MySpace will be laying off two-thirds of its international staff, after announcing plans to layoff 30% of its U.S. staff earlier this month.

 

It’s not a big surprise, as Facebook seems to have a more consumer centric approach, where advertising is more contextual and more relevant and also less intrusive. When I think of MySpace, I think of advertising, and when I think of Facebook, I think of a place to connect with friends. But it wasn’t always that way. MySpace used to be a great place to go and check out new music and films and connect with friends. Now I see it soley as an advertising site, which doesn’t drive me back that often.

 

Facebook seems to limit its advertising more, so it is still a place for friends to connect. And for smart advertisers who can respect this place of socializing, there is a lot of opportunity to connect with fans of their products and get the word out through viral marketing, so long as it is done discreetly and in good form. Social networks are for socializing first and foremost and if they get too ad heavy, consumers will migrate elsewhere. So brands who are coming to the party, should show up with a bottle of wine.

Share this article:
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the week


Concerned about growth? With over 25 years experience in the industry, the list experts at Fairfield Marketing Group possess the know-how to help immediately improve any domestic or international direct marketing effort. First-time and well-established mailers can rely on Fairfield Marketing Group's expertise to help launch campaigns into positive and profitable ventures.

Find out more here »

More in Direct Line Blog

4 Ways to Make 140 Characters Count

4 Ways to Make 140 Characters Count

Here's how to market a brand successfully in a Twitter bio.

It Ain't Easy Being a Green Marketer

It Ain't Easy Being a Green Marketer

If brands are going to talk the green talk, they need to be prepared to walk the green walk. This and other Earth Day-related musings.

Relevance Is the "Sole" of Finish Line's Remarketing

Relevance Is the "Sole" of Finish Line's Remarketing

How the athletic footwear retailer applied its email remarketing tactics to Facebook.