MySpace Admits Defeat?

Share this article:

One of the founders of MySpace and InterMix Media, which sold MySpace to News Corp, said this week that Facebook had won the battle between the top two social networking sites.

 

According to the Sydney Morning Herald, Brett Brewer said that Facebook was expanding at a much quicker pace than its MySpace rival. He recognized a fundamental shift in the way people are now using social media as opposed to a couple of years ago.

 

People go on Facebook to connect or reconnect with people they know. People use MySpace, on the other hand, to meet and connect with people they don’t know, said Brewer.

 

On MySpace, a relationship must be formed. With Facebook, the relationship is already there. Facebook has won because the amount of people who use social networking sites has vastly increased in the last couple of years. Why try to make friends on MySpace when your actual friends are already on Facebook? Simply, Facebook is easier.

 

Brewer was quick to point out that this is not the end of the battle. He believes Facebook will be surpassed by a new, as-of-yet nonexistent social networking site that effectively utilizes mobile technology. With more and more people using smart phones, it only seems logical that this is the next step. The question is what is your next move, Facebook?

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the Week


As the leading source for direct marketing youth data, ASL Marketing connects your brand to consumers with extensive and unparalleled industry expertise in data content, aggregation and analytics of the youth, young adult and student demographics. We provide access to the most comprehensive, response driven youth database available - over 175 million active high school, college and young adult consumers and their parents. We offer custom solutions devised to meet your specific target and goal. Our data customization allows you to pinpoint your audience by selecting by age, ethnicity, grad year, etc... Our clients range across all industries including Financial Services, Technology, Health & Beauty, Retail, Educational Services, Recruitment, and more.

Featured Listings

ASL Marketing

ASL Marketing

As the leading source for direct marketing youth data, ASL Marketing connects your ...