MyPoints.com Strikes Formal Marketing Alliance With FTD.com

Share this article:
Loyalty services provider MyPoints.com Inc. will promote florist FTD.com's products to more than 10 million members in its database, it was announced yesterday.


The deal is meant to help build loyalty and boost online sales for FTD.com via the use of MyPoints.com marketing tools. The alliance was cemented after previous MyPoints.com Valentine's Day and Mother's Day campaigns for FTD.com.


Under the new arrangement, MyPoints.com will launch MyPoints BonusMail e-mail campaigns aimed at its opt-in database. That effort will be accompanied by FTD.com's presence on the shopping channel of MyPoints.com's Web site.


Through this outreach, MyPoints.com members will be able to buy flowers and gifts from FTD.com.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

IAB Tech Lab to Set Global Digital Marketing Standards

IAB Tech Lab to Set Global Digital Marketing ...

In looking to solve complex tech issues, the association opens up full membership to agencies and solutions providers.

Integration Meets Innovation in Planters' Digital Campaign

Integration Meets Innovation in Planters' Digital Campaign

The snacks brand found a healthy way to navigate today's world of digital marketing saturation.

USA Today Decides to Play Games for Real

USA Today Decides to Play Games for Real

It partners with game-maker Arkadium to add 60 new digital games to its site, offering advertisers more segmented breakdowns of players.