MyPoints.com Removes the Wires

Share this article:
MyPoints.com, San Francisco, yesterday officially launched its wireless platform, MyPoints Anywhere. This service allows the loyalty marketer's 15 million consumers to earn points by answering surveys, responding to e-mail and shopping via their cellular phones, Palm VII and other devices.


This is the latest in the company's efforts in the offline loyalty marketing world. As an indication of its dedication to pursuing offline endeavors, the company announced its MyPoints Offline Services division this summer. The company has struck agreements with several traditional companies, bringing its loyalty currency to chains such as Albertson's, The Kroger Co. and Staples.


It also has launched MyPoints Dining, which allows members to earn points by eating at restaurants in the Transmedia network.


The technology for MyPoints Anywhere was developed by Clickmarks, Fremont, CA. MyPoints also said it has made a strategic investment in Clickmarks but did not quantify the terms of the deal.
Share this article:
close

Next Article in Database Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Database Marketing

What's H-appending? DiscoverOrg Taps Marketo's Webhooks

What's H-appending? DiscoverOrg Taps Marketo's Webhooks

Cloud-based marketing automation behemoth Marketo joins forces with marketing intelligence company DiscoverOrg to improve its data collection capabilities.

A Toast to Marketing Attribution

A Toast to Marketing Attribution

Vino accessories and storage company Wine Enthusiast indentifies top and underperforming affiliates using algorithmic marketing attribution.

Q&A: When (and How) to Bust Down the Data Door

Q&A: When (and How) to Bust Down the ...

Some people run into issues with trying to build the perfect solution when often an 80% solution will do, says MailChimp's chief data scientist.