MyPoints.com Raises Rates

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MyPoints.com, an Internet marketing services provider based in San Francisco, said yesterday it has raised its advertising rates to reflect new services and enhanced database targeting.


Under the new rate card that went into effect April 1, MyPoints.com's targeted cost per click will rise 29 percent from 70 cents to 90 cents.


The company's new nontargeted click-through product, Traffic Jam, will be priced at 60 cents per click, while its cost per piece rate base will remain unchanged at $290 per thousand messages delivered by e-mail.


MyPoints.com has also increased its minimum campaign commitments to qualify for discount pricing across all of its products.

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