MyPoints.com Raises Rates

Share this article:
MyPoints.com, an Internet marketing services provider based in San Francisco, said yesterday it has raised its advertising rates to reflect new services and enhanced database targeting.


Under the new rate card that went into effect April 1, MyPoints.com's targeted cost per click will rise 29 percent from 70 cents to 90 cents.


The company's new nontargeted click-through product, Traffic Jam, will be priced at 60 cents per click, while its cost per piece rate base will remain unchanged at $290 per thousand messages delivered by e-mail.


MyPoints.com has also increased its minimum campaign commitments to qualify for discount pricing across all of its products.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Mobile Spend Vaults 76 Percent in First Half, IAB Reports

Mobile Spend Vaults 76 Percent in First Half, ...

Overall Internet ad revenues escalate by 15% to $23 billion, also fueled by increased activity in social media and video.

Top 20 Percent Is Twice as Good at Converting as the Rest

Top 20 Percent Is Twice as Good at ...

There are five reasons elite marketers trounce the competition: testing, targeting, spending, mobilizing, and democratizing.

Ecstatic Over Programmatic

Ecstatic Over Programmatic

Ads purchased programmatically will double this year to $10 billion, and then again to $20 billion in 2016, a new study forecasts.