MyPoints.com Raises Rates

Share this article:
MyPoints.com, an Internet marketing services provider based in San Francisco, said yesterday it has raised its advertising rates to reflect new services and enhanced database targeting.


Under the new rate card that went into effect April 1, MyPoints.com's targeted cost per click will rise 29 percent from 70 cents to 90 cents.


The company's new nontargeted click-through product, Traffic Jam, will be priced at 60 cents per click, while its cost per piece rate base will remain unchanged at $290 per thousand messages delivered by e-mail.


MyPoints.com has also increased its minimum campaign commitments to qualify for discount pricing across all of its products.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

How Amazon Ads Might Change the Game

How Amazon Ads Might Change the Game

Will the Great Recommender introduce "pretargeting" to the menu? Is it destined to become the King of Conversion? Or will its ad business simply settle in between Google's and Facebook's?

Less Than Half of Marketers Say the C-Suite "Gets" Digital

Less Than Half of Marketers Say the C-Suite ...

The long road to digital marketing leadership starts with organizational alignment, a study finds.

Candidates Hook Into Twitter

Candidates Hook Into Twitter

A digital agency for politicians puts the power of presidential electioneering into the hands of Congressional campaigns.