MyPoints.com Raises Rates

Share this article:
MyPoints.com, an Internet marketing services provider based in San Francisco, said yesterday it has raised its advertising rates to reflect new services and enhanced database targeting.


Under the new rate card that went into effect April 1, MyPoints.com's targeted cost per click will rise 29 percent from 70 cents to 90 cents.


The company's new nontargeted click-through product, Traffic Jam, will be priced at 60 cents per click, while its cost per piece rate base will remain unchanged at $290 per thousand messages delivered by e-mail.


MyPoints.com has also increased its minimum campaign commitments to qualify for discount pricing across all of its products.
Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Is the Next Mobile Already at Hand?

Is the Next Mobile Already at Hand?

Researchers quibble about just how big the Internet of Things is going to be, but a new report says it's going to be huge and that marketers need to pay ...

Sony Brings Data to Outdoor Advertising

Sony Brings Data to Outdoor Advertising

Norwegian moviegoers got front-row seats when Sony took dynamic digital ads off the Web and into theaters.

Ramp Introduces Video Platform for Marketers

Ramp Introduces Video Platform for Marketers

The cloud-based platform syncs with marketing automation and capitalizes on user behavior to extend view times.