MyPoints Rolls Out ValuPage Service

Share this article:
Integrated marketing e-solution provider, Mypoints.com said yesterday that it launched its ValuPage by MyPoints service.


Through ValuPage, MyPoints members can earn rewards for printing coupon promotions from the Internet and using them at 12,500 supermarkets nationwide. Both ValuPage and MyPoints will market the program to their customers. The companies plan to add a point exchange, which will allow ValuPage users to convert their ValuPage Web Bucks into MyPoints currency and vice versa.


ValuPage is the first product rolled out under the strategic alliance between MyPoints, San Francisco, and Catalina Marketing Corp., St. Petersburg, FL. It is also the first venture MyPoints has made in the coupon market.


ValuPage is a product of SuperMarkets Online Inc., which is owned by Catalina.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Customer Identity in the Digital Age

Customer Identity in the Digital Age

Industry experts explore the value in a person's cyber identity for marketers.

Epsilon Rebrands as End-to-End Marketing Solution

Epsilon Rebrands as End-to-End Marketing Solution

The goal is to flame the perception that technology and creativity live under one roof at the company, says President Andy Frawley.

Mobile Spend Vaults 76 Percent in First Half, IAB Reports

Mobile Spend Vaults 76 Percent in First Half, ...

Overall Internet ad revenues escalate by 15% to $23 billion, also fueled by increased activity in social media and video.