MyPoints Joins Forces With GTE Internetworking

Share this article:
MyPoints.com, a provider of incentives and loyalty programs online, has joined with GTE Internetworking, the Internet services unit of GTE, to launch a co-branded program for GTE users -- MyPoints by GTE -- that will allow GTE customers to earn extra reward points for shopping at select vendor Web sites.


The foundation of the incentive scheme will be provided by MyPoints' e-commerce technology platform, Digital Loyalty Engine. GTE Internet service subscribers will be eligible for extra points when they share information, read or respond to direct marketing offers made through the various services offered such as Snapl, a search engine, PeopleLink, an instant messaging service, and GTE Internet's Web-based New User Guide.


This announcement follows similar partnership announcements made by MyPoints recently with NextCard, Prodigy, USA.NET and Xoom.com.
Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Ramp Introduces Video Platform for Marketers

Ramp Introduces Video Platform for Marketers

The cloud-based platform syncs with marketing automation and capitalizes on user behavior to extend view times.

CMOs Who Take Charge of Digital Make More Money

CMOs Who Take Charge of Digital Make More ...

Chief marketers who usurp the CDO role earn the board's respect, as well as base salaries of $500,000 and up, says a new study.

Microsoft Set to Overtake Yahoo in Ad Revenues

Microsoft Set to Overtake Yahoo in Ad Revenues

Marissa Mayer can take credit for reversing ad declines. Still, her company will fall out of digital's Top 3 by year's end, according to eMarketer.