MyPoints Expands Wireless Initiative

Share this article:
MyPoints.com Inc. will offer cell phones and service plans to its customer loyalty members, the company said yesterday.


While the firm has done wireless marketing in the past, it has not offered cell phones or service plans. The MyPoints Wireless Store will feature four cellular phones from companies such as Nokia and Ericsson and 14 service plans from firms such as AT&T. Some of the offers will include a free phone, rebates and points awarded.


"As the world gets increasingly mobile, we are responding not only to our members' demand for wireless solutions, but also giving them an opportunity to be rewarded for purchasing these goods," said John Fullmer, CEO of MyPoints, San Francisco.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Multichannel Marketing

7 Ways to Take Your Marketing Strategy to the Big Leagues

7 Ways to Take Your Marketing Strategy to ...

A game-winning omnichannel strategy must be seamless, synchronous, and symbiotic.

Pet World's Multichannel Marketing Is a Whole Other Animal

Pet World's Multichannel Marketing Is a Whole Other ...

The family owned pet store redesigns its website to bring the in-store experience online.

Complexity's What Marketers Got, Simplicity's What They Want

Complexity's What Marketers Got, Simplicity's What They Want

Customer insights managers want campaign management tools to remain easy to use, even as they up their games with multi-layered campaigns.