Myla looks to Pod1 for online, CRM

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Myla, a luxury lingerie company, has signed digital agency Pod1 to boost its online presence and grow customer loyalty.

Pod1, which previously produced viral video campaigns for Myla, won the account in a six-agency competitive pitch. The agency will redesign Myla's Web site to improve ease of use, search and information on the site, while looking to make site visits more like personal, in-store experiences.

“One of our key areas of focus is fashion and e-commerce,” noted Marc Caudron, founder of Pod1. “We've worked with quite a lot of High Street brands in the UK, and I think it's our strongest sector. That's a big reason why Myla chose us.”

The agency will also be in charge of CRM and customer loyalty work, including the design of loyalty rewards and optimizing the site to fit different customer needs. Pod1 is also taking charge of Myla's e-mail marketing strategy.

“Many of the fashion brands we're working with now had a phase one e-commerce site that proved to them the concept of selling online, and many are now demanding more from their Web sites,” Caudron continued. “With any e-commerce site, you need that brand experience, which is the motivation to purchase. Then you need a transactional site that is strong and functional, so what we are doing is really a combination.”

Myla, which has more than 100 wholesale customers in 15 countries, as well as multiple boutiques and a mail and Internet order business, already has collected consumer data. Pod1 will leverage that data to better communicate with customers, particularly through e-mail.

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