MXG, AOL Target Teen-age Girls
MXG, which operates MXGonline, transformed its Moxie Girl magazine brand into MXG earlier this year. The new book now targets teen-age girls with apparel, accessories, housewares and other products using an advertorial format.
Finnegan Faldi, vice president of corporate development at MXG, declined to discuss the details of the agreement or if America Online would be receiving commissions on MSG-branded products sold through AOL.com, CompuServe and Netcenter.
MXGonline will be featured in the Teen Products area of AOL's Shopping Channel as well as AOL's Shoes and Accessories areas. It also will sponsor AOL's Teen Lifestyles, Netcenter Teens and Netcenter Music channels.
"Thirty-six percent of all AOL member-households in the U.S. have at least one child between the ages of 6 and 17," said Jonathan Sacks, senior vice president and general manager of the AOL service. "Among those households, 81 percent have at least one child using AOL."
MXG said it intends to transform the MXG quarterly magazine into a bimonthly publication in January.