MXG, AOL Target Teen-age Girls

Share this article:
MXG Media Inc., Los Angeles, will have its products displayed on America Online service brands through a new two-year, multimillion-dollar agreement.


MXG, which operates MXGonline, transformed its Moxie Girl magazine brand into MXG earlier this year. The new book now targets teen-age girls with apparel, accessories, housewares and other products using an advertorial format.


Finnegan Faldi, vice president of corporate development at MXG, declined to discuss the details of the agreement or if America Online would be receiving commissions on MSG-branded products sold through AOL.com, CompuServe and Netcenter.


MXGonline will be featured in the Teen Products area of AOL's Shopping Channel as well as AOL's Shoes and Accessories areas. It also will sponsor AOL's Teen Lifestyles, Netcenter Teens and Netcenter Music channels.


"Thirty-six percent of all AOL member-households in the U.S. have at least one child between the ages of 6 and 17," said Jonathan Sacks, senior vice president and general manager of the AOL service. "Among those households, 81 percent have at least one child using AOL."


MXG said it intends to transform the MXG quarterly magazine into a bimonthly publication in January.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Multichannel Marketing

Complexity's What Marketers Got, Simplicity's What They Want

Complexity's What Marketers Got, Simplicity's What They Want

Customer insights managers want campaign management tools to remain easy to use, even as they up their games with multi-layered campaigns.

Wine.com Uncorks New Digital Marketing Opportunities

Wine.com Uncorks New Digital Marketing Opportunities

The online wine retailer's strategy incorporates different flavors and depths.

93% of Companies Are Ineffective at Cross-Channel Marketing

93% of Companies Are Ineffective at Cross-Channel Marketing ...

Companies point to a lack of resources as the most common reason for lackluster marketing integration, a study says.