Musicmaker.com Sees Sales Increase 3,000 Percent
The company said it attributes the growth to promotions with artists such as the Beastie Boys, Jimmy Page and the Black Crowes.
Marissa Mayer can take credit for reversing ad declines. Still, her company will fall out of digital's Top 3 by year's end, according to eMarketer.
It continues to integrate functionalities from BlueKai, Responsys, and Eloqua.
Marketers have always put calls-to-action in messaging, but research suggests that sequenced ads may be more effective.