Music.com Adds Verve Jazz Artists

Share this article:
Music.com, New York, yesterday announced a partnership with long-standing jazz record company The Verve Music Group.


Under the deal, Music.com's "Preferred Artists" channel will feature individual sites for each of Verve's artists. Preferred Artists offers viewers biographies, pictures, news, audio/video downloads and tour dates for groups and individual performers.


Music.com has created www.vervemusicgroup.music.com to initially house ten Verve artists including George Benson, Diana Krall, Al Jarreau and Regina Carter. Additional artists from the Verve catalog will be added on a regular basis.


Verve and Music.com plan on promoting the artist sites with online ads and offline efforts in major US markets.


Music.com, which offers music from 24 categories, said the agreement will extend its reach into the jazz niche because Verve is seen as a traditional powerhouse in the jazz industry.


Verve Music Group, a subsidiary of the Universal Music Group, New York, umbrellas such jazz labels as Verve, GRP, Blue Thumb and Impulse!.


Financial terms of the agreement were not announced.
Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

News Byte: CX Scores to Take Their Place Beside Price Listings

News Byte: CX Scores to Take Their Place ...

E-commerce aggregator PriceGrabber will begin offsetting price info with service expectations.

Data Byte: Interactive Ad Revenues Exceeding TV for the First Time

Data Byte: Interactive Ad Revenues Exceeding TV for ...

At nearly $43 billion, interactive advertising revenues exceeded broadcast for the first time in 2013.

Marketers: Data Rich and Knowledge Poor

Marketers: Data Rich and Knowledge Poor

While advertisers have become incredibly data-savvy, the most difficult challenge remains causally linking that data to outcomes that really matter.