Music.com Adds Verve Jazz Artists

Share this article:
Music.com, New York, yesterday announced a partnership with long-standing jazz record company The Verve Music Group.


Under the deal, Music.com's "Preferred Artists" channel will feature individual sites for each of Verve's artists. Preferred Artists offers viewers biographies, pictures, news, audio/video downloads and tour dates for groups and individual performers.


Music.com has created www.vervemusicgroup.music.com to initially house ten Verve artists including George Benson, Diana Krall, Al Jarreau and Regina Carter. Additional artists from the Verve catalog will be added on a regular basis.


Verve and Music.com plan on promoting the artist sites with online ads and offline efforts in major US markets.


Music.com, which offers music from 24 categories, said the agreement will extend its reach into the jazz niche because Verve is seen as a traditional powerhouse in the jazz industry.


Verve Music Group, a subsidiary of the Universal Music Group, New York, umbrellas such jazz labels as Verve, GRP, Blue Thumb and Impulse!.


Financial terms of the agreement were not announced.
Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

News Byte: Google Adds Upgrades to AdWords

News Byte: Google Adds Upgrades to AdWords

Rolling out over the next few months will be tools for mobile app engagement, automated bidding, and A/B testing.

This Earth Day, SodaStream Takes People to 'The Secret Continent'

This Earth Day, SodaStream Takes People to 'The ...

The promotional premise is garbage, of course—some 3.5 million tons of it floating in the Pacific, unbeknownst to millions of drinkers of bottled pop.

News Byte: CX Scores to Take Their Place Beside Price Listings

News Byte: CX Scores to Take Their Place ...

E-commerce aggregator PriceGrabber will begin offsetting price info with service expectations.