Why market to the masses when you can have a passionate core base promote your brand for you?
Live audiences are already engaged—but smart brands can capitalize on that beyond traditional sponsorship by making "Brought to You By" really mean something.
Who hasn't used their hairbrush as an ad hoc microphone? An integrated ad campaign for this year's Grammys taps into the visceral power of music.
Branding isn't just for your eyeballs. Ears can also get in on the action.
What's in our mailbox this month: music and performance series in New York mailers. Let's get down.
Kenshoo CMO and Direct Marketing News 40 under 40 winner Aaron Goldman (a.k.a. The Lyrical G) lays down a rap.
Swedish contemporary art gallery Bonniers Konsthall crafted a series of exclusive—and hyper-personalized—email invitations to the VIP opening of its "More Than Sound" exhibition.
North Carolina-based Cheerwine, a cherry-flavored soft drink, joined forces with NC indie country band The Avett Brothers to give fans a special treat.
If you live in New York City and listen to blues-rock band The Black Keys, you probably need someone to repair your apartment's plumbing and/or heating. You also likely are in the market for a luxury car — at least according to Internet radio provider Pandora.
Tech startup Cantora Labs hosted a two-day party to display its music technology offerings, including the SmartLounge app.
Taco Bell teamed up with MTV Networks and mobile barcode developer Scanbuy to help customers "Feed The Beat" in the six weeks leading up to the channel's "Video Music Awards" show in August. Quick response (QR) codes printed on VMA-themed packaging, designed by Draftfcb, provided access to exclusive, sneak-peak music and video content on a mobile website.
Javelin Marketing Group's North American SVP of strategic planning, RP Kumar, offers insights on summer marketing. Does his wisdom hold up against a classic hip-hop jam?
Beiersdorf will launch a whopping $1 billion-dollar global campaign on May 15 celebrating the Nivea skincare brand's centennial, the company said in a statement. The campaign will feature digital, video, print, social, advertising banners and point-of-sale marketing components. And let's not forget uber-star Rihanna.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...