music

In Concert with Your Mobile Audience

In Concert with Your Mobile Audience

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Live audiences are already engaged—but smart brands can capitalize on that beyond traditional sponsorship by making "Brought to You By" really mean something.

Dance, Dance, Marketing Solution

Dance, Dance, Marketing Solution

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Who hasn't used their hairbrush as an ad hoc microphone? An integrated ad campaign for this year's Grammys taps into the visceral power of music.

A Logo You Can Listen To

A Logo You Can Listen To

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Branding isn't just for your eyeballs. Ears can also get in on the action.

Delivered: Music and Performance Series in New York

Delivered: Music and Performance Series in New York

What's in our mailbox this month: music and performance series in New York mailers. Let's get down.

40 under 40: The Lyrical G

40 under 40: The Lyrical G

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Kenshoo CMO and Direct Marketing News 40 under 40 winner Aaron Goldman (a.k.a. The Lyrical G) lays down a rap.

Art gallery puts a personal, musical spin on email invites

Art gallery puts a personal, musical spin on email invites

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Swedish contemporary art gallery Bonniers Konsthall crafted a series of exclusive—and hyper-personalized—email invitations to the VIP opening of its "More Than Sound" exhibition.

Iconic Southern soda brand Cheerwine raises funds and spirits with a sweet charity concert

Iconic Southern soda brand Cheerwine raises funds and spirits with a sweet charity concert

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North Carolina-based Cheerwine, a cherry-flavored soft drink, joined forces with NC indie country band The Avett Brothers to give fans a special treat.

Pandora's targeting model hard to parse

Pandora's targeting model hard to parse

If you live in New York City and listen to blues-rock band The Black Keys, you probably need someone to repair your apartment's plumbing and/or heating. You also likely are in the market for a luxury car — at least according to Internet radio provider Pandora.

Smartphone app unlocks interactive music content

Smartphone app unlocks interactive music content

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Tech startup Cantora Labs hosted a two-day party to display its music technology offerings, including the SmartLounge app.

Taco Bell promotes MTV VMAs with 
QR codes on meal packages

Taco Bell promotes MTV VMAs with 
QR codes on meal packages

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Taco Bell teamed up with MTV Networks and mobile barcode developer Scanbuy to help customers "Feed The Beat" in the six weeks leading up to the channel's "Video Music Awards" show in August. Quick response (QR) codes printed on VMA-themed packaging, designed by Draftfcb, provided access to exclusive, sneak-peak music and video content on a mobile website.

Summer marketing advice from DJ Jazzy Jeff and The Fresh Prince

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Javelin Marketing Group's North American SVP of strategic planning, RP Kumar, offers insights on summer marketing. Does his wisdom hold up against a classic hip-hop jam?

Beiersdorf invests $1 billion in Nivea

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Beiersdorf will launch a whopping $1 billion-dollar global campaign on May 15 celebrating the Nivea skincare brand's centennial, the company said in a statement. The campaign will feature digital, video, print, social, advertising banners and point-of-sale marketing components. And let's not forget uber-star Rihanna.

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