Music Network, RCA Partner

Share this article:
The Music Marketing Network, New York, recently announced a long-term agreement with the RCA Label Group/RLG Nashville to offer the record company a variety of customized database and research services.


As a result of the agreement, MMN will build a consumer database through "bounceback" cards that will be inserted in new RCA releases and distributed at concerts. The cards will monitor consumer demographic and entertainment habits information.


"RLG's venture with MMN will further our ability to understand our ever-changing consumer and dynamic market," said Butch Waugh, senior vice president/general manager for the RCA Label Group.
Share this article:
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Data Builds Trust for Nonprofits Through Accountability

Data Builds Trust for Nonprofits Through Accountability

Transparency doesn't just apply to for-profit organizations; fundraisers need to be held accountable, too.

Teradata Puts Stock in Marketers

Teradata Puts Stock in Marketers

A new enhancement in its Demand Chain Management helps retailers max sales with the correct inventory.

We've Got Your Number

We've Got Your Number

Even the most "marketing is an art" creative types love a good data point. Here, some of the most interesting recent stats.