March 13, 2000
Murphy's Using Error Pages for Beer Marketing
Murphy's, a corporate brand of Amsterdam-based Heineken, said Friday it will use Internet error pages as advertising space. When an Internet surfer gets an error message for typing in a wrong address on Planet Internet in the Netherlands they will see a Murphy's Law error page instead of the standard error message. Visitors who click through to Murphy's site will be rewarded with a pint of Murphy's Irish Stout or Murphy's Irish Red.
Murphy's said it believes it is the first company to use the common error page for marketing purposes.
To view the page log on to www.murphys.nl/error.htm