Murphy's Using Error Pages for Beer Marketing
Murphy's said it believes it is the first company to use the common error page for marketing purposes.
To view the page log on to www.murphys.nl/error.htm
In looking to solve complex tech issues, the association opens up full membership to agencies and solutions providers.
The snacks brand found a healthy way to navigate today's world of digital marketing saturation.
It partners with game-maker Arkadium to add 60 new digital games to its site, offering advertisers more segmented breakdowns of players.