Murphy's Using Error Pages for Beer Marketing
Murphy's said it believes it is the first company to use the common error page for marketing purposes.
To view the page log on to www.murphys.nl/error.htm
E-commerce aggregator PriceGrabber will begin offsetting price info with service expectations.
At nearly $43 billion, interactive advertising revenues exceeded broadcast for the first time in 2013.
While advertisers have become incredibly data-savvy, the most difficult challenge remains causally linking that data to outcomes that really matter.