Murphy's Using Error Pages for Beer Marketing
Murphy's said it believes it is the first company to use the common error page for marketing purposes.
To view the page log on to www.murphys.nl/error.htm
The company relied on digital to get its growing children's apparel brand off of the ground.
Pandora, meanwhile, attracts more user time but far fewer digital advertisng dollars, says a study.
Robert Thomson warns the EU that an antitrust deal with Google will lead to a decrease in competitive options for marketers and an increase in piracy.