Murphy's Using Error Pages for Beer Marketing
Murphy's said it believes it is the first company to use the common error page for marketing purposes.
To view the page log on to www.murphys.nl/error.htm
The goal is to flame the perception that technology and creativity live under one roof at the company, says President Andy Frawley.
Overall Internet ad revenues escalate by 15% to $23 billion, also fueled by increased activity in social media and video.
There are five reasons elite marketers trounce the competition: testing, targeting, spending, mobilizing, and democratizing.