Multiscreen Digital Campaign
At the risk of sounding like Yoda: Technology may dazzle, but mobile strategy does not it make.
Seventy-one percent of Americans consume media on at least two devices a day. It's a multiscreen world, sweetheart.
Nissan España's multiscreen ads allow players to virtually park its new compact SUV using mobile devices.
Alex Boylan, a winner of CBS' "The Amazing Race," thought up the idea of traveling around the world with no money and recording the experience for a series of Web episodes.
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