Seventy-one percent of Americans consume media on at least two devices a day. It's a multiscreen world, sweetheart.
Nissan España's multiscreen ads allow players to virtually park its new compact SUV using mobile devices.
Alex Boylan, a winner of CBS' "The Amazing Race," thought up the idea of traveling around the world with no money and recording the experience for a series of Web episodes.
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It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.
Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.
How marketers can navigate the new customer engagement era.