Multicultural Marketing

MorningStar Farms Grows Consumer Engagement Through Omnichannel Marketing

MorningStar Farms Grows Consumer Engagement Through Omnichannel Marketing

The food company is connecting the online and the physical worlds as part of its efforts to better our own.

American Express Gets Credit for Diversity Marketing

American Express Gets Credit for Diversity Marketing

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Amex crafts an aggressive marketing plan to connect merchants with hard-to-identify customer segments, such as the LGBT community.

Put Your Money Where the Growth Is

Put Your Money Where the Growth Is

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Businesses that overlook the massive multicultural population growth do so at their own peril.

Is the Total Market Approach the Way to Reach Multicultural Customers?

Is the Total Market Approach the Way to Reach Multicultural Customers?

A better option may be the New Mainstream, which takes a more consistent, targeted approach.

Marketers measure video effectiveness

Marketers measure video effectiveness

Producing quality online video content is quickly becoming a top priority for marketers.

A&M CMO nurtures firm's global rise

A&M CMO nurtures firm's global rise

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Alvarez & Marsal CMO Rebecca Baker didn't plan a life in marketing. An English major in college with a minor in drama, she credits both concentrations for her success.

Marketers streamline cross-channel customer experience

Marketers streamline cross-channel customer experience

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With the increase of customer touchpoints, brands are seeking to implement seamless cross-channel marketing strategies.

Improving experience and driving engagement

Improving experience and driving engagement

Marketers must develop a consistent, repeatable approach toward optimizing customer experience.

Havas launches multicultural marketing agency

Havas launches multicultural marketing agency

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Global advertising and communications services group Havas launched Totality, an integrated multicultural marketing agency, on Oct. 6. The new agency will provide brands with creative and strategic communications services for ethnic and niche customers.

Havas launches multicultural marketing agency

Havas launches multicultural marketing agency

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Global advertising and communications services group Havas launched Totality, an integrated multicultural marketing agency, on Oct. 6. The new agency will provide brands with creative and strategic communications services for ethnic and niche customers.

Companies must evolve with technology, develop new services: MeritDirect Co-op

Companies must evolve with technology, develop new services: MeritDirect Co-op

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B-to-b marketers should expect realistic growth, evolve with new technologies, and use data to drive business decisions, said Terry Jukes, president of B2B Direct Marketing Intelligence, a marketing services consultancy, on July 14.

Marketers tackle America's multiethnic culture with tuned in campaigns

Marketers tackle America's multiethnic culture with tuned in campaigns

The populations of Hispanics and Asians in the US have each increased more than 40% in the last decade, a fact that has not escaped the country's marketers. The 2010 US Census data revealed that 16.3% of the country's population is now Hispanic, while Asians comprise 4.8% but is the fastest growing group.

Translate social campaigns for multicultural markets

The question of whether or not to spend money on multicultural marketing budgets no longer holds much weight.

Marketers aim for authenticity

Marketers aim for authenticity

Many marketers are incorporating multichannel marketing campaigns that target specific audiences to help attract consumers based on their cultural framework into their overall marketing plan.

Hispanic-targeted efforts gain more ad dollars: study

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Marketers allocated more of their marketing spend last year than in 2008 to targeting Hispanic consumers. However, that spending failed to reach pre-recession levels, according to the Association of Hispanic Advertising Agencies. The study is the latest indicator of the growing consumer clout of US Hispanics.

Amtrak reaches out to black consumers with travel site

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Amtrak has launched MyBlackJourney.com, a Web site targeting black consumers. The organization is planning social media outreach to promote the site.

Garcia Research, Santiago ROI launch Hispanic market tracking service

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Hispanic marketing research firm Garcia Research and Hispanic marketing consulting group Santiago ROI have launched Latinomics, The Hispanic Market Index. This tracking service monitors consumer sentiment, economic activity, political perspectives and other issues within the US Hispanic community.

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