Amex crafts an aggressive marketing plan to connect merchants with hard-to-identify customer segments, such as the LGBT community.
Businesses that overlook the massive multicultural population growth do so at their own peril.
A better option may be the New Mainstream, which takes a more consistent, targeted approach.
Producing quality online video content is quickly becoming a top priority for marketers.
Alvarez & Marsal CMO Rebecca Baker didn't plan a life in marketing. An English major in college with a minor in drama, she credits both concentrations for her success.
With the increase of customer touchpoints, brands are seeking to implement seamless cross-channel marketing strategies.
Marketers must develop a consistent, repeatable approach toward optimizing customer experience.
Global advertising and communications services group Havas launched Totality, an integrated multicultural marketing agency, on Oct. 6. The new agency will provide brands with creative and strategic communications services for ethnic and niche customers.
B-to-b marketers should expect realistic growth, evolve with new technologies, and use data to drive business decisions, said Terry Jukes, president of B2B Direct Marketing Intelligence, a marketing services consultancy, on July 14.
The populations of Hispanics and Asians in the US have each increased more than 40% in the last decade, a fact that has not escaped the country's marketers. The 2010 US Census data revealed that 16.3% of the country's population is now Hispanic, while Asians comprise 4.8% but is the fastest growing group.
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