Multicultural Marketing

Put Your Money Where the Growth Is

Put Your Money Where the Growth Is

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Businesses that overlook the massive multicultural population growth do so at their own peril.

Is the Total Market Approach the Way to Reach Multicultural Customers?

Is the Total Market Approach the Way to Reach Multicultural Customers?

A better option may be the New Mainstream, which takes a more consistent, targeted approach.

Marketers measure video effectiveness

Marketers measure video effectiveness

Producing quality online video content is quickly becoming a top priority for marketers.

A&M CMO nurtures firm's global rise

A&M CMO nurtures firm's global rise

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Alvarez & Marsal CMO Rebecca Baker didn't plan a life in marketing. An English major in college with a minor in drama, she credits both concentrations for her success.

Marketers streamline cross-channel customer experience

Marketers streamline cross-channel customer experience

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With the increase of customer touchpoints, brands are seeking to implement seamless cross-channel marketing strategies.

Improving experience and driving engagement

Improving experience and driving engagement

Marketers must develop a consistent, repeatable approach toward optimizing customer experience.

Havas launches multicultural marketing agency

Havas launches multicultural marketing agency

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Global advertising and communications services group Havas launched Totality, an integrated multicultural marketing agency, on Oct. 6. The new agency will provide brands with creative and strategic communications services for ethnic and niche customers.

Companies must evolve with technology, develop new services: MeritDirect Co-op

Companies must evolve with technology, develop new services: MeritDirect Co-op

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B-to-b marketers should expect realistic growth, evolve with new technologies, and use data to drive business decisions, said Terry Jukes, president of B2B Direct Marketing Intelligence, a marketing services consultancy, on July 14.

Marketers tackle America's multiethnic culture with tuned in campaigns

Marketers tackle America's multiethnic culture with tuned in campaigns

The populations of Hispanics and Asians in the US have each increased more than 40% in the last decade, a fact that has not escaped the country's marketers. The 2010 US Census data revealed that 16.3% of the country's population is now Hispanic, while Asians comprise 4.8% but is the fastest growing group.

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