Multichannel

Instant Dashboards from Datorama

Instant Dashboards from Datorama

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Datorama's SmartLenses focus marketing data into out-of-the-box dashboards

C&A Global Pictures a UGC-Driven Strategy for Polaroid

C&A Global Pictures a UGC-Driven Strategy for Polaroid

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The licensee launches Polaroid's first branded e-commerce site and incorporates user-generated content throughout the brand's channels

Better Together: Print and Digital

Better Together: Print and Digital

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Valassis combines instant digital hits with the constancy of print to create multi-channel campaigns which resonate

A Brand to Remember: The Evolution of Nicholas Sparks

A Brand to Remember: The Evolution of Nicholas Sparks

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Twenty years after The Notebook's debut, Sparks and his literary agent share how they engage multi-generational fans across different media.

One on One: Wayne Powers on the Journey from Print to Digital

One on One: Wayne Powers on the Journey from Print to Digital

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Print marketing is still showing growth for Valassis, but onboarding the audience to digital makes a lot of sense

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Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

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