Datorama's SmartLenses focus marketing data into out-of-the-box dashboards
The licensee launches Polaroid's first branded e-commerce site and incorporates user-generated content throughout the brand's channels
Valassis combines instant digital hits with the constancy of print to create multi-channel campaigns which resonate
Twenty years after The Notebook's debut, Sparks and his literary agent share how they engage multi-generational fans across different media.
Print marketing is still showing growth for Valassis, but onboarding the audience to digital makes a lot of sense
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