Multichannel

Data Fuels INDYCAR's "Rivals" Campaign

Data Fuels INDYCAR's "Rivals" Campaign

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The open-wheel racing organization relies on multichannel marketing to drive TV viewership, ratings, and ticket buys among specific audiences.

C'mon, Touch Me

C'mon, Touch Me

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TouchCommerce introduces a way for offline line ads to instantly engage with consumers via live chat.

Leverage Real-Time Events in Multichannel Marketing in 5 Steps

Leverage Real-Time Events in Multichannel Marketing in 5 Steps

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Gartner Research VP Adam Sarner explains how marketers can benefit from "right-time" moments.

PEMCO Wins With Help From the 12th Man

PEMCO Wins With Help From the 12th Man

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The insurance company gets into fan engagement beast mode.

Oberto Aims to Drive Brand Awareness With March Madness Campaign

Oberto Aims to Drive Brand Awareness With March Madness Campaign

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The jerky company double teams the competition using TV and digital.

Multichannel Attribution: Counting the Goals and Assists

Multichannel Attribution: Counting the Goals and Assists

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TD Bank Group's senior manager of customer segmentation says marketers need to go beyond last touch if they hope to score.

TV, Radio Still Lead All Media in Engagement

TV, Radio Still Lead All Media in Engagement

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A Nielsen cross-channel media usage study shows traditional television and AM/FM radio as the only media with more than 200 million steady users.

6 Things Marketers Can Learn from Cheese

6 Things Marketers Can Learn from Cheese

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Be the blue cheese within your industry.

How to Bring Your Webinars Back From the Dead

How to Bring Your Webinars Back From the Dead

So your awesome webinar just ended -- now what? For most companies, once a webinar is over, it's dead and gone, never to be seen again.

Buffalo Bills Huddle Mobile and Content Together to Win Fan Engagement

Buffalo Bills Huddle Mobile and Content Together to Win Fan Engagement

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The football team launches a content-filled tablet app to bring the game-day experience to fans outside of Ralph Wilson Stadium.

The New Way to Webinar

The New Way to Webinar

In content marketing, everything has changed. To be truly effective today, content isn't just presented to an audience--it's "experienced" through direct engagement.

Wienerschnitzel Cashes In With an Omnichannel Campaign

Wienerschnitzel Cashes In With an Omnichannel Campaign

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Hungry for growth, the QSR is connecting with millennial customers on and offline.

Consumers' Holiday Wish List [Infographic]

Consumers' Holiday Wish List [Infographic]

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Location-specific and up-to-date content are this year's must-haves.

Whole Foods Market Relies on Storytelling to Feed Its Customers' Trust

Whole Foods Market Relies on Storytelling to Feed Its Customers' Trust

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The fresh grocer launches its first national campaign to distinguish itself as the industry's indisputable leader.

Marketers Fail to Coordinate Across Channels

Marketers Fail to Coordinate Across Channels

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Internal disorganization and decentralized data cause multichannel marketing to run afoul for large and mid-sized companies.

Email Marketers Need Not Apply

Email Marketers Need Not Apply

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Only 6% of companies deem email a desirable skill when hiring staff. Specialists are out, brand generalists are back in, says a new Forrester study.

7 Ways to Take Your Marketing Strategy to the Big Leagues

7 Ways to Take Your Marketing Strategy to the Big Leagues

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A game-winning omnichannel strategy must be seamless, synchronous, and symbiotic.

The Best Birthdays Are Multichannel

The Best Birthdays Are Multichannel

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The "best" birthday greetings aren't always the ones with the biggest deals.

Her Campus Proves That Knowing Your Audience Is True Model Behavior

Her Campus Proves That Knowing Your Audience Is True Model Behavior

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The young-adult marketing firm and media company hosts its third College Fashion Week to attract budding buyers.

Mohegan Sun Bets on an Integrated Customer Experience

Mohegan Sun Bets on an Integrated Customer Experience

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Casino and entertainment destination Mohegan Sun went all-in and overhauled its website to improve its guest experience online and on-site. The casino's payoff was big.

93% of Companies Are Ineffective at Cross-Channel Marketing

93% of Companies Are Ineffective at Cross-Channel Marketing

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Companies point to a lack of resources as the most common reason for lackluster marketing integration, a study says.

The Many Genres of Redbox's Marketing

The Many Genres of Redbox's Marketing

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Redbox employs a multichannel strategy to aid the customer experience.

When it Comes to Storytelling, Tyson Is No Chicken

When it Comes to Storytelling, Tyson Is No Chicken

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The poultry processor launches a 360-degree campaign to generate awareness for a new product.

Social Media Is a Slam Dunk for the Indiana Pacers

Social Media Is a Slam Dunk for the Indiana Pacers

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The NBA franchise taps into the passion of its Facebook fans and scores a winning campaign.

Scaling the Mobile Mountain [Infographic]

Scaling the Mobile Mountain [Infographic]

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When it comes to mobile conversions, many retailers can't get off of the bunny hill.

The Nature Conservancy Trumpets Elephant Advocacy Through Multichannel Marketing

The Nature Conservancy Trumpets Elephant Advocacy Through Multichannel Marketing

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Can marketing's biggest channels save the world's largest land mammal?

The Neo-Age of Mobile

The Neo-Age of Mobile

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Chief mobile strategists look beyond the typical location-based campaign and share how marketers can prompt customers to discover, engage, and purchase on devices.

Forget Funnels and Embrace Journey-Centric Marketing

Forget Funnels and Embrace Journey-Centric Marketing

The new realities of how customers interact with brands mean rethinking marketing.

The Maestro of Multichannel Marketing

The Maestro of Multichannel Marketing

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Opéra de Montréal used an ensemble of print and email to increase revenue by 450%.

Domino's Bites Into Multichannel Marketing

Domino's Bites Into Multichannel Marketing

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Twitter and TV prove to be the right ingredients for a tasty pizza campaign.

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