Multichannel

93% of Companies Are Ineffective at Cross-Channel Marketing

93% of Companies Are Ineffective at Cross-Channel Marketing

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Companies point to a lack of resources as the most common reason for lackluster marketing integration, a study says.

The Many Genres of Redbox's Marketing

The Many Genres of Redbox's Marketing

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Redbox employs a multichannel strategy to aid the customer experience.

When it Comes to Storytelling, Tyson Is No Chicken

When it Comes to Storytelling, Tyson Is No Chicken

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The poultry processor launches a 360-degree campaign to generate awareness for a new product.

Social Media Is a Slam Dunk for the Indiana Pacers

Social Media Is a Slam Dunk for the Indiana Pacers

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The NBA franchise taps into the passion of its Facebook fans and scores a winning campaign.

Scaling the Mobile Mountain [Infographic]

Scaling the Mobile Mountain [Infographic]

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When it comes to mobile conversions, many retailers can't get off of the bunny hill.

The Nature Conservancy Trumpets Elephant Advocacy Through Multichannel Marketing

The Nature Conservancy Trumpets Elephant Advocacy Through Multichannel Marketing

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Can marketing's biggest channels save the world's largest land mammal?

The Neo-Age of Mobile

The Neo-Age of Mobile

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Chief mobile strategists look beyond the typical location-based campaign and share how marketers can prompt customers to discover, engage, and purchase on devices.

Forget Funnels and Embrace Journey-Centric Marketing

Forget Funnels and Embrace Journey-Centric Marketing

The new realities of how customers interact with brands mean rethinking marketing.

The Maestro of Multichannel Marketing

The Maestro of Multichannel Marketing

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Opéra de Montréal used an ensemble of print and email to increase revenue by 450%.

Domino's Bites Into Multichannel Marketing

Domino's Bites Into Multichannel Marketing

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Twitter and TV prove to be the right ingredients for a tasty pizza campaign.

Applying Anna Karenina to Customer Engagement

Applying Anna Karenina to Customer Engagement

Getting customer engagement right involves lining up all your ducks right—a so-called "perfect storm" of contributing factors.

Testing Helps Topshop Find the Right Fit

Testing Helps Topshop Find the Right Fit

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The global fashion retailer relies on multivariate testing to stay on trend with its consumers across channels.

Was Jesus a Good Investment for Kapitall?

Was Jesus a Good Investment for Kapitall?

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The financial services company invested in controversial marketing. The question is whether it paid off.

Infographic: Can Increased Pressure Make CMOs Grumpy?

Infographic: Can Increased Pressure Make CMOs Grumpy?

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CMOs had greater responsibility once—it was awful, according to one famous feline.

Data Byte: Barriers Stalling Retailers' Quest for Omnichannel

Data Byte: Barriers Stalling Retailers' Quest for Omnichannel

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Many retailers have committed resources to realizing true omnichannel, but 94% report barriers to execution, leaving consumers wanting.

News Byte: Nielsen and Integral Expand Into Digital Ad Ratings

News Byte: Nielsen and Integral Expand Into Digital Ad Ratings

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Nielsen Online Campaign Ratings aims to help marketers maximize ROI of online ads in concert with TV placements.

How Marketers Can Reinvent Their Corporate and Personal Brands

How Marketers Can Reinvent Their Corporate and Personal Brands

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Evolving a marketing department requires individual and corporate changes.

Take a Holistic View of Measuring Customer Engagement

Take a Holistic View of Measuring Customer Engagement

Marketers who focus too heavily on measuring at the granular level may miss insight only obtainable when looking at the big picture.

We Need More Cowbell, Not More Email

We Need More Cowbell, Not More Email

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Marketers must focus on empathy to cut through the email noise.

Kahlúa Gets in the Multichannel Spirit

Kahlúa Gets in the Multichannel Spirit

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The liqueur company mixes online and in-store experiences to create one smooth campaign.

Infographic: Concocting the Perfect Digital Mix

Infographic: Concocting the Perfect Digital Mix

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A growing number of marketers are making digital marketing a top-shelf priority.

Ritz Marches to the Beat of its own Digital Drummer

Ritz Marches to the Beat of its own Digital Drummer

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The cracker brand helps moms prepare for the holidays with a digital parade.

DELL-ving Into the Future

DELL-ving Into the Future

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The computer giant's ongoing transformation is prompting new marketing and service imperatives.

Cosi's Consumers Gobble Up Digital

Cosi's Consumers Gobble Up Digital

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The fast casual restaurant chain relies on digital to drive in-store traffic and sales for its seasonal menu.

News Byte:  Adobe Announcements Signal Cross-Channel Re-Focus

News Byte: Adobe Announcements Signal Cross-Channel Re-Focus

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New flat pricing structure for campaign management encourages multichannel experimentation, Adobe claims.

Multichannel Marketing Can Be Puzzling

Multichannel Marketing Can Be Puzzling

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Retail marketers struggle to piece together multichannel data.

Tesco: Every Little Bit (of Customer Data) Helps

Tesco: Every Little Bit (of Customer Data) Helps

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In Sir Terry Leahy's words: The former Tesco CEO discusses how the UK supermarket giant went from follower to leader.

News Byte: StrongView Wants Marketers To Embrace All the Data With InteractionStore Offering

News Byte: StrongView Wants Marketers To Embrace All the Data With InteractionStore Offering

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StrongView introduced a new platform called InteractionStore, meant to collect "unlimited" cross-channel marketing data.

Infographic: Don't Get Caught in Consumers' Web of Data

Infographic: Don't Get Caught in Consumers' Web of Data

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Marketers need to weave together consumer interactions for a holistic view of their customers.

Fast Facts: October 2013

Fast Facts: October 2013

Some quick info hits to keep you up-to-date, including the percentage of customers who complain they receive too many marketing emails.

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