June 12, 2013
Macy's CMO Martine Reardon describes the company's shift to a data-centric culture.
June 12, 2013
The long-standing definition of direct marketing can just be tossed out the window. The journey from brand to direct and back.
June 04, 2013
The home appliance manufacturer uses storytelling to connect with consumers.
June 04, 2013
It's time for marketers to break down silos and reach buyers across all platforms.
May 29, 2013
Cricket Communications chirps at competitors' customers to make the switch
March 06, 2013
Adobe tells marketers how to maximize that Last Millisecond interaction between brands and consumers to deliver a personalized digital experience.
March 06, 2013
Experts reveal the do's and don'ts of how marketers can help to create a positive customer experience.
March 01, 2013
10 ways to keep printed communications relevant to multichannel customers.
February 05, 2013
The holding company aims to create the world's top digital agency.
December 27, 2012
To get readers off to a good start in the new year, we asked experts to help set their 2013 agendas in Big Data, loyalty, mobile marketing, and more.
December 10, 2012
The marketing strategy behind Pajama Jeans—which includes DRTV spots, celebrity endorsements, social media, and content marketing—is emblematic of the way the company surges forward in a multichannel world.
November 27, 2012
IBM, Google, and Adobe break down the trends from this weekend's shopping extravaganza
November 06, 2012
Without the right customer data even the best marketing tactics can go awry.
October 01, 2012
For loyalty marketers and retailers, one ongoing challenge is finding new ways to create, maintain, or increase customers' attachment to their brand.
September 13, 2012
In today's dynamic buying environment, marketing can't be static. Marketers must engage with customers nimbly—delivering timely coordinated communications across call centers, mobile devices, websites, and sales agents. Customer intelligence is essential to delivering highly relevant next-best offers when and where consumers prefer to receive them.
September 13, 2012
When exploring ideas about how you can differentiate in the era of omnichannel retailing, keep in mind these misconceptions about what an omni-channel approach for retailers really means.
September 05, 2012
E-commerce solution calculates international shipping costs for online merchants.
September 04, 2012
As a marketer, the pressure to more effectively attract customers in a challenging economy while communication channels are exploding makes for a daunting challenge.
September 01, 2012
Companies need to access data from across those multiple channels, along with CRM, to create a truly overarching view of a customer.
September 01, 2012
Today's customers are bombarded with marketing material. Marketers must find ways to grab customers' attention, and that means strengthening traditional channels.
September 01, 2012
What'll happen in Vegas will be so excellent, you won't be able to keep it in Vegas. At the DMA Annual Conference in Las Vegas from Oct. 13 to 18, Direct Marketing News will be hosting three thought-provoking Town Square sessions.
August 28, 2012
Barnes & Noble College Marketing report says television is the most effective form of advertising for college students. The study also found that 55% of students say Facebook is not the best targeting platform.
August 01, 2012
Marketers are increasingly focusing on making rewards relevant, varied, and alluring enough to keep individuals coming back to play.
July 27, 2012
Auto and home insurance provider Liberty Mutual will debut its "Humans" integrated marketing campaign July 28 across the United States with the advent of the Summer Olympic Games.
June 19, 2012
E-commerce platform Payvment has launched its one-click Facebook ad buying service to help show advertisers how many Facebook members they can reach with their proposed budget.
May 01, 2012
With the increase of customer touchpoints, brands are seeking to implement seamless cross-channel marketing strategies.
May 01, 2012
At the heart of the Justice Department's recent lawsuit against Apple and five other publishers is a difference in sales philosophy.
May 01, 2012
As database marketers, we're in a perfect position to avoid inundating our customers by exercising discipline and agreeing on a few broad-based rules.
Company of the week Fairfield Marketing Group, Inc.Concerned about growth? With over 25 years experience in the industry, the list experts at Fairfield Marketing Group possess the know-how to help immediately improve any domestic or international direct marketing effort. |
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
