Multichannel

Was Jesus a Good Investment for Kapitall?

Was Jesus a Good Investment for Kapitall?

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The financial services company invested in controversial marketing. The question is whether it paid off.

Infographic: Can Increased Pressure Make CMOs Grumpy?

Infographic: Can Increased Pressure Make CMOs Grumpy?

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CMOs had greater responsibility once—it was awful, according to one famous feline.

Data Byte: Barriers Stalling Retailers' Quest for Omnichannel

Data Byte: Barriers Stalling Retailers' Quest for Omnichannel

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Many retailers have committed resources to realizing true omnichannel, but 94% report barriers to execution, leaving consumers wanting.

News Byte: Nielsen and Integral Expand Into Digital Ad Ratings

News Byte: Nielsen and Integral Expand Into Digital Ad Ratings

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Nielsen Online Campaign Ratings aims to help marketers maximize ROI of online ads in concert with TV placements.

How Marketers Can Reinvent Their Corporate and Personal Brands

How Marketers Can Reinvent Their Corporate and Personal Brands

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Evolving a marketing department requires individual and corporate changes.

Take a Holistic View of Measuring Customer Engagement

Take a Holistic View of Measuring Customer Engagement

Marketers who focus too heavily on measuring at the granular level may miss insight only obtainable when looking at the big picture.

We Need More Cowbell, Not More Email

We Need More Cowbell, Not More Email

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Marketers must focus on empathy to cut through the email noise.

Kahlúa Gets in the Multichannel Spirit

Kahlúa Gets in the Multichannel Spirit

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The liqueur company mixes online and in-store experiences to create one smooth campaign.

Infographic: Concocting the Perfect Digital Mix

Infographic: Concocting the Perfect Digital Mix

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A growing number of marketers are making digital marketing a top-shelf priority.

Ritz Marches to the Beat of its own Digital Drummer

Ritz Marches to the Beat of its own Digital Drummer

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The cracker brand helps moms prepare for the holidays with a digital parade.

DELL-ving Into the Future

DELL-ving Into the Future

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The computer giant's ongoing transformation is prompting new marketing and service imperatives.

Cosi's Consumers Gobble Up Digital

Cosi's Consumers Gobble Up Digital

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The fast casual restaurant chain relies on digital to drive in-store traffic and sales for its seasonal menu.

News Byte:  Adobe Announcements Signal Cross-Channel Re-Focus

News Byte: Adobe Announcements Signal Cross-Channel Re-Focus

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New flat pricing structure for campaign management encourages multichannel experimentation, Adobe claims.

Multichannel Marketing Can Be Puzzling

Multichannel Marketing Can Be Puzzling

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Retail marketers struggle to piece together multichannel data.

Tesco: Every Little Bit (of Customer Data) Helps

Tesco: Every Little Bit (of Customer Data) Helps

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In Sir Terry Leahy's words: The former Tesco CEO discusses how the UK supermarket giant went from follower to leader.

News Byte: StrongView Wants Marketers To Embrace All the Data With InteractionStore Offering

News Byte: StrongView Wants Marketers To Embrace All the Data With InteractionStore Offering

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StrongView introduced a new platform called InteractionStore, meant to collect "unlimited" cross-channel marketing data.

Infographic: Don't Get Caught in Consumers' Web of Data

Infographic: Don't Get Caught in Consumers' Web of Data

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Marketers need to weave together consumer interactions for a holistic view of their customers.

Fast Facts: October 2013

Fast Facts: October 2013

Some quick info hits to keep you up-to-date, including the percentage of customers who complain they receive too many marketing emails.

Advertising Week: Cross-Channel Campaigns Don't Measure Up

Advertising Week: Cross-Channel Campaigns Don't Measure Up

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An Advertising Week panel agrees that multichannel campaigns are gaining steam, even though outcomes are hit or miss due to misaligned metrics.

Stanley Steemer Cleans Up its Digital Strategy

Stanley Steemer Cleans Up its Digital Strategy

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The residential cleaning service company freshens up its media mix.

Verizon and AARP Tie It All Together

Verizon and AARP Tie It All Together

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How Verizon and AARP tear down those silo walls and tie that information to customer records.

Crowdfunding: A New Channel for DRTV

Crowdfunding: A New Channel for DRTV

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As Seen On TV looks to make an online splash with crowdfunding.

Are You Hombre Enough for Tecate?

Are You Hombre Enough for Tecate?

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The beer brand launches a multichannel campaign to target bicultural millennials.

Millennials Save In All Channels

Millennials Save In All Channels

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Millennials may be in love with all things digital, but when it comes to saving cash, they embrace traditional channels.

Infographic: Old-School Channels Make the Grade

Infographic: Old-School Channels Make the Grade

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Parents turn to brick-and-mortar retailers for their back-to-school shopping.

When Targeting Turns to Blasting: Answers

When Targeting Turns to Blasting: Answers

What happens when you think you've got all your targeting/campaign ducks in a row—only to get no results? We asked and our readers answered.

Cross-Channel Marketing Requires a Common Metric

Cross-Channel Marketing Requires a Common Metric

Considering the many new data sources available, what marketing measure is overrated or outdated?

(In)direct Response

(In)direct Response

Consumers' paths to purchase have become more circuitous, so direct response marketers must find ways to stay in step along that winding road.

Infographic: Spice Up Your Marketing Mix

Infographic: Spice Up Your Marketing Mix

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Marketers should combine their channels, rather than serve them à la carte.

Multichannel, Omnichannel, and Alice in Wonderland

Multichannel, Omnichannel, and Alice in Wonderland

Regardless of what you call it—multichannel or omnichannel—a focus on the customer ensures that you're not going to be Alice in Wonderland.

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Featured Articles

Turning Big Data Into Smart Data

Turning Big Data Into Smart Data

It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.

5 Reasons to Rethink Radio Right Now

5 Reasons to Rethink Radio Right Now

Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.

Brands Have Lost Control, and It's OK

Brands Have Lost Control, and It's OK

How marketers can navigate the new customer engagement era.