Macy's CMO Martine Reardon describes the company's shift to a data-centric culture.
The long-standing definition of direct marketing can just be tossed out the window. The journey from brand to direct and back.
The home appliance manufacturer uses storytelling to connect with consumers.
It's time for marketers to break down silos and reach buyers across all platforms.
Cricket Communications chirps at competitors' customers to make the switch
Marketing is not for the faint of heart.
Adobe tells marketers how to maximize that Last Millisecond interaction between brands and consumers to deliver a personalized digital experience.
Experts reveal the do's and don'ts of how marketers can help to create a positive customer experience.
10 ways to keep printed communications relevant to multichannel customers.
The holding company aims to create the world's top digital agency.
To get readers off to a good start in the new year, we asked experts to help set their 2013 agendas in Big Data, loyalty, mobile marketing, and more.
The marketing strategy behind Pajama Jeans—which includes DRTV spots, celebrity endorsements, social media, and content marketing—is emblematic of the way the company surges forward in a multichannel world.
IBM, Google, and Adobe break down the trends from this weekend's shopping extravaganza
Without the right customer data even the best marketing tactics can go awry.
For loyalty marketers and retailers, one ongoing challenge is finding new ways to create, maintain, or increase customers' attachment to their brand.
In today's dynamic buying environment, marketing can't be static. Marketers must engage with customers nimbly—delivering timely coordinated communications across call centers, mobile devices, websites, and sales agents. Customer intelligence is essential to delivering highly relevant next-best offers when and where consumers prefer to receive them.
When exploring ideas about how you can differentiate in the era of omnichannel retailing, keep in mind these misconceptions about what an omni-channel approach for retailers really means.
E-commerce solution calculates international shipping costs for online merchants.
As a marketer, the pressure to more effectively attract customers in a challenging economy while communication channels are exploding makes for a daunting challenge.
Companies need to access data from across those multiple channels, along with CRM, to create a truly overarching view of a customer.
Today's customers are bombarded with marketing material. Marketers must find ways to grab customers' attention, and that means strengthening traditional channels.
What'll happen in Vegas will be so excellent, you won't be able to keep it in Vegas. At the DMA Annual Conference in Las Vegas from Oct. 13 to 18, Direct Marketing News will be hosting three thought-provoking Town Square sessions.
Barnes & Noble College Marketing report says television is the most effective form of advertising for college students. The study also found that 55% of students say Facebook is not the best targeting platform.
Marketers are increasingly focusing on making rewards relevant, varied, and alluring enough to keep individuals coming back to play.
Auto and home insurance provider Liberty Mutual will debut its "Humans" integrated marketing campaign July 28 across the United States with the advent of the Summer Olympic Games.
E-commerce platform Payvment has launched its one-click Facebook ad buying service to help show advertisers how many Facebook members they can reach with their proposed budget.
E-commerce channels shape online shopping trends.
With the increase of customer touchpoints, brands are seeking to implement seamless cross-channel marketing strategies.
At the heart of the Justice Department's recent lawsuit against Apple and five other publishers is a difference in sales philosophy.
As database marketers, we're in a perfect position to avoid inundating our customers by exercising discipline and agreeing on a few broad-based rules.
Company of the week
Fairfield Marketing Group, Inc.
Concerned about growth? With over 25 years experience in the industry, the list experts at Fairfield Marketing Group possess the know-how to help immediately improve any domestic or international direct marketing effort.
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.