The open-wheel racing organization relies on multichannel marketing to drive TV viewership, ratings, and ticket buys among specific audiences.
TouchCommerce introduces a way for offline line ads to instantly engage with consumers via live chat.
Gartner Research VP Adam Sarner explains how marketers can benefit from "right-time" moments.
The insurance company gets into fan engagement beast mode.
The jerky company double teams the competition using TV and digital.
TD Bank Group's senior manager of customer segmentation says marketers need to go beyond last touch if they hope to score.
A Nielsen cross-channel media usage study shows traditional television and AM/FM radio as the only media with more than 200 million steady users.
Be the blue cheese within your industry.
So your awesome webinar just ended -- now what? For most companies, once a webinar is over, it's dead and gone, never to be seen again.
The football team launches a content-filled tablet app to bring the game-day experience to fans outside of Ralph Wilson Stadium.
In content marketing, everything has changed. To be truly effective today, content isn't just presented to an audience--it's "experienced" through direct engagement.
Hungry for growth, the QSR is connecting with millennial customers on and offline.
Location-specific and up-to-date content are this year's must-haves.
The fresh grocer launches its first national campaign to distinguish itself as the industry's indisputable leader.
Internal disorganization and decentralized data cause multichannel marketing to run afoul for large and mid-sized companies.
Only 6% of companies deem email a desirable skill when hiring staff. Specialists are out, brand generalists are back in, says a new Forrester study.
A game-winning omnichannel strategy must be seamless, synchronous, and symbiotic.
The "best" birthday greetings aren't always the ones with the biggest deals.
The young-adult marketing firm and media company hosts its third College Fashion Week to attract budding buyers.
Casino and entertainment destination Mohegan Sun went all-in and overhauled its website to improve its guest experience online and on-site. The casino's payoff was big.
Companies point to a lack of resources as the most common reason for lackluster marketing integration, a study says.
Redbox employs a multichannel strategy to aid the customer experience.
The poultry processor launches a 360-degree campaign to generate awareness for a new product.
The NBA franchise taps into the passion of its Facebook fans and scores a winning campaign.
When it comes to mobile conversions, many retailers can't get off of the bunny hill.
Can marketing's biggest channels save the world's largest land mammal?
Chief mobile strategists look beyond the typical location-based campaign and share how marketers can prompt customers to discover, engage, and purchase on devices.
The new realities of how customers interact with brands mean rethinking marketing.
Opéra de Montréal used an ensemble of print and email to increase revenue by 450%.
Twitter and TV prove to be the right ingredients for a tasty pizza campaign.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...