Multichannel

Consumers' Holiday Wish List [Infographic]

Consumers' Holiday Wish List [Infographic]

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Location-specific and up-to-date content are this year's must-haves.

Whole Foods Market Relies on Storytelling to Feed Its Customers' Trust

Whole Foods Market Relies on Storytelling to Feed Its Customers' Trust

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The fresh grocer launches its first national campaign to distinguish itself as the industry's indisputable leader.

Marketers Fail to Coordinate Across Channels

Marketers Fail to Coordinate Across Channels

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Internal disorganization and decentralized data cause multichannel marketing to run afoul for large and mid-sized companies.

Email Marketers Need Not Apply

Email Marketers Need Not Apply

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Only 6% of companies deem email a desirable skill when hiring staff. Specialists are out, brand generalists are back in, says a new Forrester study.

7 Ways to Take Your Marketing Strategy to the Big Leagues

7 Ways to Take Your Marketing Strategy to the Big Leagues

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A game-winning omnichannel strategy must be seamless, synchronous, and symbiotic.

The Best Birthdays Are Multichannel

The Best Birthdays Are Multichannel

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The "best" birthday greetings aren't always the ones with the biggest deals.

Her Campus Proves That Knowing Your Audience Is True Model Behavior

Her Campus Proves That Knowing Your Audience Is True Model Behavior

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The young-adult marketing firm and media company hosts its third College Fashion Week to attract budding buyers.

Mohegan Sun Bets on an Integrated Customer Experience

Mohegan Sun Bets on an Integrated Customer Experience

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Casino and entertainment destination Mohegan Sun went all-in and overhauled its website to improve its guest experience online and on-site. The casino's payoff was big.

93% of Companies Are Ineffective at Cross-Channel Marketing

93% of Companies Are Ineffective at Cross-Channel Marketing

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Companies point to a lack of resources as the most common reason for lackluster marketing integration, a study says.

The Many Genres of Redbox's Marketing

The Many Genres of Redbox's Marketing

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Redbox employs a multichannel strategy to aid the customer experience.

When it Comes to Storytelling, Tyson Is No Chicken

When it Comes to Storytelling, Tyson Is No Chicken

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The poultry processor launches a 360-degree campaign to generate awareness for a new product.

Social Media Is a Slam Dunk for the Indiana Pacers

Social Media Is a Slam Dunk for the Indiana Pacers

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The NBA franchise taps into the passion of its Facebook fans and scores a winning campaign.

Scaling the Mobile Mountain [Infographic]

Scaling the Mobile Mountain [Infographic]

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When it comes to mobile conversions, many retailers can't get off of the bunny hill.

The Nature Conservancy Trumpets Elephant Advocacy Through Multichannel Marketing

The Nature Conservancy Trumpets Elephant Advocacy Through Multichannel Marketing

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Can marketing's biggest channels save the world's largest land mammal?

The Neo-Age of Mobile

The Neo-Age of Mobile

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Chief mobile strategists look beyond the typical location-based campaign and share how marketers can prompt customers to discover, engage, and purchase on devices.

Forget Funnels and Embrace Journey-Centric Marketing

Forget Funnels and Embrace Journey-Centric Marketing

The new realities of how customers interact with brands mean rethinking marketing.

The Maestro of Multichannel Marketing

The Maestro of Multichannel Marketing

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Opéra de Montréal used an ensemble of print and email to increase revenue by 450%.

Domino's Bites Into Multichannel Marketing

Domino's Bites Into Multichannel Marketing

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Twitter and TV prove to be the right ingredients for a tasty pizza campaign.

Applying Anna Karenina to Customer Engagement

Applying Anna Karenina to Customer Engagement

Getting customer engagement right involves lining up all your ducks right—a so-called "perfect storm" of contributing factors.

Testing Helps Topshop Find the Right Fit

Testing Helps Topshop Find the Right Fit

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The global fashion retailer relies on multivariate testing to stay on trend with its consumers across channels.

Was Jesus a Good Investment for Kapitall?

Was Jesus a Good Investment for Kapitall?

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The financial services company invested in controversial marketing. The question is whether it paid off.

Infographic: Can Increased Pressure Make CMOs Grumpy?

Infographic: Can Increased Pressure Make CMOs Grumpy?

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CMOs had greater responsibility once—it was awful, according to one famous feline.

Data Byte: Barriers Stalling Retailers' Quest for Omnichannel

Data Byte: Barriers Stalling Retailers' Quest for Omnichannel

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Many retailers have committed resources to realizing true omnichannel, but 94% report barriers to execution, leaving consumers wanting.

News Byte: Nielsen and Integral Expand Into Digital Ad Ratings

News Byte: Nielsen and Integral Expand Into Digital Ad Ratings

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Nielsen Online Campaign Ratings aims to help marketers maximize ROI of online ads in concert with TV placements.

How Marketers Can Reinvent Their Corporate and Personal Brands

How Marketers Can Reinvent Their Corporate and Personal Brands

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Evolving a marketing department requires individual and corporate changes.

Take a Holistic View of Measuring Customer Engagement

Take a Holistic View of Measuring Customer Engagement

Marketers who focus too heavily on measuring at the granular level may miss insight only obtainable when looking at the big picture.

We Need More Cowbell, Not More Email

We Need More Cowbell, Not More Email

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Marketers must focus on empathy to cut through the email noise.

Kahlúa Gets in the Multichannel Spirit

Kahlúa Gets in the Multichannel Spirit

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The liqueur company mixes online and in-store experiences to create one smooth campaign.

Infographic: Concocting the Perfect Digital Mix

Infographic: Concocting the Perfect Digital Mix

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A growing number of marketers are making digital marketing a top-shelf priority.

Ritz Marches to the Beat of its own Digital Drummer

Ritz Marches to the Beat of its own Digital Drummer

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The cracker brand helps moms prepare for the holidays with a digital parade.

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Founded in September 2009, Stirista is an integrated marketing agency that specializes in micro-targeting via traditional and digital channels. Our mission is to help companies, non-profits, and universities alike find new prospects and better understand their existing contacts. We are on the preferred vendor list for a handful of Fortune 500 companies with three of the ten largest companies in the world turning to us for marketing insights. To put it simply, we're young (at least at heart), ambitious, and sometimes impulsive-but always hungry for new ideas.

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Stirista

Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...