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 Multichannel

Marketers streamline cross-channel customer experience

May 01, 2012

With the increase of customer touchpoints, brands are seeking to implement seamless cross-channel marketing strategies.
 

DOJ collusion lawsuit ignites discussion about e-book pricing model strategies

May 01, 2012

At the heart of the Justice Department's recent lawsuit against Apple and five other publishers is a difference in sales philosophy.
 

Tactics for multichannel success

Jeff Fowler, Decision Software May 01, 2012

As database marketers, we're in a perfect position to avoid inundating our customers by exercising discipline and agreeing on a few broad-based rules.
 

2012: The year of brand storytelling

Scott Donaton, Ensemble May 01, 2012

When the year-end wrap-ups come in, 2012 is sure to be labeled the year of the story.
 

Improving experience and driving engagement

Dave Duszynski, Experian Marketing Services April 01, 2012

Marketers must develop a consistent, repeatable approach toward optimizing customer experience.
 

Three ways to get integration initiatives implemented

Mu Hu, Golfsmith International April 01, 2012

It is not uncommon that the retail side of a business doesn't know what the Web side is doing.
 

Vital multichannel marketing tactics in a b-to-b world

Greg Grdodian, Reach Marketing April 01, 2012

 

Bridge data for a holistic view

Dennis Kooker, KBM Group April 01, 2012

Today's consumers are not just individuals we actively sell to; they are informed buyers.
 

Data technology crucial to digital marketing

April 01, 2012

To get at the heart of some of the challenges facing marketers when it comes to defining the best strategies and programs to drive marketing success, Direct Marketing News convened a select group of senior marketers in a closed-door roundtable discussion sponsored by Marketo.
 

Modcloth's fashionably fabulous multichannel approach

March 09, 2012

Great customer engagement is creative, appealing and above all, entertaining. That's why Modcloth, vintage and faux-vintage clothing website, is such a great example of multichannel marketing success.
 

Marketsmith promotes insider to GM and EVP

March 07, 2012

Carina Pologruto has been promoted to GM and EVP of client services at direct marketing agency Marketsmith, said Monica Smith, CEO of Marketsmith. Smith, who previously served as president and CEO, will relinquish her role as president and cede day-to-day client services operations to Pologruto.
 

Retailers test location-based services

Ryan Joe March 01, 2012

The advent of smart, constantly-connected handheld devices means customers are more mobile than ever before.
 

Subway racks up points with athletes

March 01, 2012

Tony Pace, Subway's SVP and global CMO, mixes traditional and digital marketing to drive customer affinity.
 

Cadbury fans 'keep team GB pumped' for the Olympics

March 01, 2012

Cadbury and agency Hypernaked launched a campaign that calls on Brits to motivate top UK athletes through song.
 

Integrated campaign yields double-digit growth

March 01, 2012

Last September, Huntington Bank launched a multimedia campaign online and across direct channels explaining the value of Asterisk Free Checking with impressive results.
 

Twitter Tuesday recap: You asked, Epsilon answered

February 27, 2012

On Feb. 21, Kerry Morris, Epsilon's VP of online solutions, took over @dmnews and shared boatloads of practical insights on data, search and the nature of multichannel marketing. Check out some highlights from the discussion.
 

Should marketers spend more on social and mobile than email in 2012?

February 06, 2012

Mobile and social vs. email: Where should marketers spend their limited dollars this year? It's a question that's top-of-mind for many marketers out there — and that's why we asked you.
 

Staples to launch tablet-optimized e-commerce site

February 02, 2012

Office supply retailer Staples is launching a new e-commerce site that optimized specifically for shopping on tablet computers.
 

AT&T CMO heralds targeted approach

February 01, 2012

For David Christopher, AT&T's CMO of Mobility and Consumer Markets, it's the power and speed of technology that have made his career most rewarding.
 

Q&A: Paul Notzold, group creative director, Aspen Marketing Services

February 01, 2012

Paul Notzold, group creative director at Aspen Marketing Services, a division of Epsilon, says good targeting is about building authentic experiences.
 

Neil Ashe joins Wal-mart as CEO of global e-commerce

January 17, 2012

Marketing executive Neil Ashe has joined Wal-mart Stores as president and CEO of the company's global e-commerce business. Ashe is replacing Eduardo Castro-Wright, who is retiring but who will assist in the transition, the retailer confirmed Jan. 17.
 

Direct-mail heavy nonprofits apply an integrated approach

January 01, 2012

Direct mail has long been the prime channel for nonprofit organizations looking to raise funds, but as charities move into 2012 and beyond, marketers say marrying these messages with outreach through other media is becoming an essential part of the nonprofit marketing mix.
 

PCH EVP strikes innovative chord

Alex Palmer January 01, 2012

Deborah Holland has seen the Publishers Clearing House Prize Patrol surprise sweepstakes winners countless times. But after more than 30 years with the company, Holland, the EVP of creative strategy, communications and consumer affairs, finds the emotional exchange no less compelling today than when she first walked through the doors of PCH's Port Washington, N.Y. headquarters in 1979.
 

Nick Swinmurn, founder of Zappos.com and Rnkd

January 01, 2012

Nick Swinmurn, founder of Zappos.com, discusses his newest venture, Rnkd, and the power of social media commerce.
 

Motorcycle retailer delivers e-commerce navigation tool

January 01, 2012

Chaparral Motorsports, a San Bernardino, Calif.-based retailer of motorcycle parts, helmets, gear and tires, wanted to drive transactions from its Facebook fan page. In addition to an e-commerce site and a brick-and-mortar showroom, the company decided it made sense to provide consumers with a Facebook shopping option that was both social and informative.
 

eBay, retailers partner on shopping promotion

December 16, 2011

Retailers Toys R Us, Aeropostale and Dick's Sporting Goods have partnered with eBay to reward online shoppers with coupons to be redeemed in-store. The initiative launched Dec. 16 and runs through Dec. 19.
 

Santa Claus goes multichannel, selects digital AOR

December 15, 2011

Santa Claus has always relied on traditional methods to deliver holiday cheer. But with the help of his new digital AOR, St. Nick learns that "digital is the new Rudolph."
 

PayPal to launch mobile deals in 2012

December 14, 2011

PayPal will begin to roll out a mobile deals service in the "next few weeks," said PayPal spokesman Anuj Nayar on Dec. 14. The eBay-owned company is partnering with approximately 200 U.S. merchants for the service, which be will opt-in only, he said.
 

Study: Fifty percent of consumers prefer direct mail to email

December 01, 2011

Fifty percent of U.S. consumers prefer direct mail to email, according to a study released by marketing services firm Epsilon on Dec. 1. The study also found that one-quarter of all U.S. consumers said they found direct mail to be "more trustworthy" than email.
 

Our look at the most - and least - engaging social media

December 01, 2011

This month's meter gauges the launch of restaurant chain Pei Wei Asian Diner's Caramel Chicken entrée; a Universal Pictures scavenger hunt to promote its flick "Tower Heist;" Heinz's "Get Well Soon" campaign; and Sara Lee Deli's "Life's Not Perfect ... But Your Deli Meat Can Be" Facebook push.