Multichannel

Customers Star at Macy's

Customers Star at Macy's By

Macy's CMO Martine Reardon describes the company's shift to a data-centric culture.

All Marketing is Direct Marketing: The Evolution of a Revolution

All Marketing is Direct Marketing: The Evolution of a Revolution

The long-standing definition of direct marketing can just be tossed out the window. The journey from brand to direct and back.

Whirlpool Gives Storytelling a Spin

Whirlpool Gives Storytelling a Spin By

The home appliance manufacturer uses storytelling to connect with consumers.

Web, Social, or Mobile? All of the Above

Web, Social, or Mobile? All of the Above

It's time for marketers to break down silos and reach buyers across all platforms.

Cricket Calls Out Verizon and AT&T Customers

Cricket Calls Out Verizon and AT&T Customers By

Cricket Communications chirps at competitors' customers to make the switch

Be a Marketing Risk Taker

Be a Marketing Risk Taker By

Marketing is not for the faint of heart.

Hitting a Digital Experience Home Run

Hitting a Digital Experience Home Run By

Adobe tells marketers how to maximize that Last Millisecond interaction between brands and consumers to deliver a personalized digital experience.

Do You Have What it Takes to Make My Day?

Do You Have What it Takes to Make My Day? By

Experts reveal the do's and don'ts of how marketers can help to create a positive customer experience.

Direct Mail, Evolved

Direct Mail, Evolved By

10 ways to keep printed communications relevant to multichannel customers.

Publicis Groupe Merges Digitas and LBi

Publicis Groupe Merges Digitas and LBi By

The holding company aims to create the world's top digital agency.

Dos and Don'ts for 2013

Dos and Don'ts for 2013 By

To get readers off to a good start in the new year, we asked experts to help set their 2013 agendas in Big Data, loyalty, mobile marketing, and more.

Catalogs and beyond: Hampton Direct's evolving channel strategies

Catalogs and beyond: Hampton Direct's evolving channel strategies By

The marketing strategy behind Pajama Jeans—which includes DRTV spots, celebrity endorsements, social media, and content marketing—is emblematic of the way the company surges forward in a multichannel world.

On the third day of shopping my true love gave to me, an online and mobile commerce spree

On the third day of shopping my true love gave to me, an online and mobile commerce spree By

IBM, Google, and Adobe break down the trends from this weekend's shopping extravaganza

Do you really want to market your competitor?

Do you really want to market your competitor?

Without the right customer data even the best marketing tactics can go awry.

Embrace the new omnichannel experience

Embrace the new omnichannel experience

For loyalty marketers and retailers, one ongoing challenge is finding new ways to create, maintain, or increase customers' attachment to their brand.

Holistic customer view maximizes customer engagement

Holistic customer view maximizes customer engagement

In today's dynamic buying environment, marketing can't be static. Marketers must engage with customers nimbly—delivering timely coordinated communications across call centers, mobile devices, websites, and sales agents. Customer intelligence is essential to delivering highly relevant next-best offers when and where consumers prefer to receive them.

Clearing up misconceptions in omni-channel retailing

Clearing up misconceptions in omni-channel retailing

When exploring ideas about how you can differentiate in the era of omnichannel retailing, keep in mind these misconceptions about what an omni-channel approach for retailers really means.

Pitney Bowes broadens global reach for three account wins

Pitney Bowes broadens global reach for three account wins By

E-commerce solution calculates international shipping costs for online merchants.

Determining the right local marketing mix for a national brand

Determining the right local marketing mix for a national brand

As a marketer, the pressure to more effectively attract customers in a challenging economy while communication channels are exploding makes for a daunting challenge.

The new multichannel CRM world

The new multichannel CRM world

Companies need to access data from across those multiple channels, along with CRM, to create a truly overarching view of a customer.

Create a multichannel strategy

Create a multichannel strategy

Today's customers are bombarded with marketing material. Marketers must find ways to grab customers' attention, and that means strengthening traditional channels.

Bridging the channel divide

Bridging the channel divide By By

What'll happen in Vegas will be so excellent, you won't be able to keep it in Vegas. At the DMA Annual Conference in Las Vegas from Oct. 13 to 18, Direct Marketing News will be hosting three thought-provoking Town Square sessions.

TV ads make the grade, says B&N College study

TV ads make the grade, says B&N College study By

Barnes & Noble College Marketing report says television is the most effective form of advertising for college students. The study also found that 55% of students say Facebook is not the best targeting platform.

Gamification moves beyond badges

Gamification moves beyond badges

Marketers are increasingly focusing on making rewards relevant, varied, and alluring enough to keep individuals coming back to play.

Liberty Mutual debuts integrated campaign in crowded marketplace

Liberty Mutual debuts integrated campaign in crowded marketplace By

Auto and home insurance provider Liberty Mutual will debut its "Humans" integrated marketing campaign July 28 across the United States with the advent of the Summer Olympic Games.

Payvment debuts one-click Facebook ad purchasing

Payvment debuts one-click Facebook ad purchasing By

E-commerce platform Payvment has launched its one-click Facebook ad buying service to help show advertisers how many Facebook members they can reach with their proposed budget.

No stopping e-shopping

No stopping e-shopping

E-commerce channels shape online shopping trends.

Marketers streamline cross-channel customer experience

Marketers streamline cross-channel customer experience By

With the increase of customer touchpoints, brands are seeking to implement seamless cross-channel marketing strategies.

DOJ collusion lawsuit ignites discussion about e-book pricing model strategies

DOJ collusion lawsuit ignites discussion about e-book pricing model strategies By

At the heart of the Justice Department's recent lawsuit against Apple and five other publishers is a difference in sales philosophy.

Tactics for multichannel success

Tactics for multichannel success

As database marketers, we're in a perfect position to avoid inundating our customers by exercising discipline and agreeing on a few broad-based rules.

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Everyday Email Essentials

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