In content marketing, everything has changed. To be truly effective today, content isn't just presented to an audience--it's "experienced" through direct engagement.
Hungry for growth, the QSR is connecting with millennial customers on and offline.
Location-specific and up-to-date content are this year's must-haves.
The fresh grocer launches its first national campaign to distinguish itself as the industry's indisputable leader.
Internal disorganization and decentralized data cause multichannel marketing to run afoul for large and mid-sized companies.
Only 6% of companies deem email a desirable skill when hiring staff. Specialists are out, brand generalists are back in, says a new Forrester study.
A game-winning omnichannel strategy must be seamless, synchronous, and symbiotic.
The "best" birthday greetings aren't always the ones with the biggest deals.
The young-adult marketing firm and media company hosts its third College Fashion Week to attract budding buyers.
Casino and entertainment destination Mohegan Sun went all-in and overhauled its website to improve its guest experience online and on-site. The casino's payoff was big.
Companies point to a lack of resources as the most common reason for lackluster marketing integration, a study says.
Redbox employs a multichannel strategy to aid the customer experience.
The poultry processor launches a 360-degree campaign to generate awareness for a new product.
The NBA franchise taps into the passion of its Facebook fans and scores a winning campaign.
When it comes to mobile conversions, many retailers can't get off of the bunny hill.
Can marketing's biggest channels save the world's largest land mammal?
Chief mobile strategists look beyond the typical location-based campaign and share how marketers can prompt customers to discover, engage, and purchase on devices.
The new realities of how customers interact with brands mean rethinking marketing.
Opéra de Montréal used an ensemble of print and email to increase revenue by 450%.
Twitter and TV prove to be the right ingredients for a tasty pizza campaign.
Getting customer engagement right involves lining up all your ducks right—a so-called "perfect storm" of contributing factors.
The global fashion retailer relies on multivariate testing to stay on trend with its consumers across channels.
The financial services company invested in controversial marketing. The question is whether it paid off.
CMOs had greater responsibility once—it was awful, according to one famous feline.
Many retailers have committed resources to realizing true omnichannel, but 94% report barriers to execution, leaving consumers wanting.
Nielsen Online Campaign Ratings aims to help marketers maximize ROI of online ads in concert with TV placements.
Evolving a marketing department requires individual and corporate changes.
Marketers who focus too heavily on measuring at the granular level may miss insight only obtainable when looking at the big picture.
Marketers must focus on empathy to cut through the email noise.
The liqueur company mixes online and in-store experiences to create one smooth campaign.
Company of the Week
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As the leading source for direct marketing youth data, ASL Marketing connects your ...