The financial services company invested in controversial marketing. The question is whether it paid off.
CMOs had greater responsibility once—it was awful, according to one famous feline.
Many retailers have committed resources to realizing true omnichannel, but 94% report barriers to execution, leaving consumers wanting.
Nielsen Online Campaign Ratings aims to help marketers maximize ROI of online ads in concert with TV placements.
Evolving a marketing department requires individual and corporate changes.
Marketers who focus too heavily on measuring at the granular level may miss insight only obtainable when looking at the big picture.
Marketers must focus on empathy to cut through the email noise.
The liqueur company mixes online and in-store experiences to create one smooth campaign.
A growing number of marketers are making digital marketing a top-shelf priority.
The cracker brand helps moms prepare for the holidays with a digital parade.
The computer giant's ongoing transformation is prompting new marketing and service imperatives.
The fast casual restaurant chain relies on digital to drive in-store traffic and sales for its seasonal menu.
New flat pricing structure for campaign management encourages multichannel experimentation, Adobe claims.
Retail marketers struggle to piece together multichannel data.
In Sir Terry Leahy's words: The former Tesco CEO discusses how the UK supermarket giant went from follower to leader.
StrongView introduced a new platform called InteractionStore, meant to collect "unlimited" cross-channel marketing data.
Marketers need to weave together consumer interactions for a holistic view of their customers.
Some quick info hits to keep you up-to-date, including the percentage of customers who complain they receive too many marketing emails.
An Advertising Week panel agrees that multichannel campaigns are gaining steam, even though outcomes are hit or miss due to misaligned metrics.
The residential cleaning service company freshens up its media mix.
How Verizon and AARP tear down those silo walls and tie that information to customer records.
As Seen On TV looks to make an online splash with crowdfunding.
The beer brand launches a multichannel campaign to target bicultural millennials.
Millennials may be in love with all things digital, but when it comes to saving cash, they embrace traditional channels.
Parents turn to brick-and-mortar retailers for their back-to-school shopping.
What happens when you think you've got all your targeting/campaign ducks in a row—only to get no results? We asked and our readers answered.
Considering the many new data sources available, what marketing measure is overrated or outdated?
Consumers' paths to purchase have become more circuitous, so direct response marketers must find ways to stay in step along that winding road.
Marketers should combine their channels, rather than serve them à la carte.
Regardless of what you call it—multichannel or omnichannel—a focus on the customer ensures that you're not going to be Alice in Wonderland.
Company of the week
Concerned about growth? With over 25 years experience in the industry, the list experts at Fairfield Marketing Group possess the know-how to help immediately improve any domestic or international direct marketing effort. First-time and well-established mailers can rely on Fairfield Marketing Group's expertise to help launch campaigns into positive and profitable ventures.
It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.
Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.
How marketers can navigate the new customer engagement era.