The poultry processor launches a 360-degree campaign to generate awareness for a new product.
The NBA franchise taps into the passion of its Facebook fans and scores a winning campaign.
When it comes to mobile conversions, many retailers can't get off of the bunny hill.
Can marketing's biggest channels save the world's largest land mammal?
Chief mobile strategists look beyond the typical location-based campaign and share how marketers can prompt customers to discover, engage, and purchase on devices.
The new realities of how customers interact with brands mean rethinking marketing.
Opéra de Montréal used an ensemble of print and email to increase revenue by 450%.
Twitter and TV prove to be the right ingredients for a tasty pizza campaign.
Getting customer engagement right involves lining up all your ducks right—a so-called "perfect storm" of contributing factors.
The global fashion retailer relies on multivariate testing to stay on trend with its consumers across channels.
The financial services company invested in controversial marketing. The question is whether it paid off.
CMOs had greater responsibility once—it was awful, according to one famous feline.
Many retailers have committed resources to realizing true omnichannel, but 94% report barriers to execution, leaving consumers wanting.
Nielsen Online Campaign Ratings aims to help marketers maximize ROI of online ads in concert with TV placements.
Evolving a marketing department requires individual and corporate changes.
Marketers who focus too heavily on measuring at the granular level may miss insight only obtainable when looking at the big picture.
Marketers must focus on empathy to cut through the email noise.
The liqueur company mixes online and in-store experiences to create one smooth campaign.
A growing number of marketers are making digital marketing a top-shelf priority.
The cracker brand helps moms prepare for the holidays with a digital parade.
The computer giant's ongoing transformation is prompting new marketing and service imperatives.
The fast casual restaurant chain relies on digital to drive in-store traffic and sales for its seasonal menu.
New flat pricing structure for campaign management encourages multichannel experimentation, Adobe claims.
Retail marketers struggle to piece together multichannel data.
In Sir Terry Leahy's words: The former Tesco CEO discusses how the UK supermarket giant went from follower to leader.
StrongView introduced a new platform called InteractionStore, meant to collect "unlimited" cross-channel marketing data.
Marketers need to weave together consumer interactions for a holistic view of their customers.
Some quick info hits to keep you up-to-date, including the percentage of customers who complain they receive too many marketing emails.
An Advertising Week panel agrees that multichannel campaigns are gaining steam, even though outcomes are hit or miss due to misaligned metrics.
The residential cleaning service company freshens up its media mix.
Company of the week
Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.
Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.
Intent, which tells you who, how, and when to target, is a common thread on the customer journey.
It's been a bad year for TV service providers.