1-800-Flowers.com is integrating the e-commerce operations for its 14 brands, which had operated as siloed systems, on one platform from IBM WebSphere Commerce, with an eye toward driving effi­ciency and enhancing the sites. "We realized we weren't going to grow if we didn't address [the lack of integration]," said Duke Marr, VP, e-commerce product manage­ment at 1-800-Flowers.com.