The industries business unit, led by ex-White House CIO Vivek Kundra, will serve six industry groupings.
Do test which channels are producing and don't leave out any stakeholders, and you can boost response by 35%.
The company's Q4 Cross-Platform report says smartphone users are in apps 10 times longer than they're surfing the Web.
Spire Marketing's supermarket shopper analytics will be integrated into the company's CPG product suite.
Consumers want in-store experiences to be as convenient as those online, an Accenture study finds.
CMOs know the importance of multichannel measurement, yet about 85% of them aren't doing it or are doing it wrong, says a study.
Choosing marketing-technology providers is no easy feat—especially as the market continues to evolve and diversify. Here, a view of the market.
Even multibillion dollar corporations have New Year's resolutions. Dell launches its first ad campaign since going private.
New flat pricing structure for campaign management encourages multichannel experimentation, Adobe claims.
The data provider announces weak 2Q results as it tries to establish its Audience Operating System with marketers.
Enhancements allow global users to automatically operate the system in their native languages.
Customers are ultra-connected, so marketing outreach and interactions also must be.
The specter of silos is ubiquitous in marketing. It's past time to break them down, connect data, and place omnichannel customers at center of marketing strategies.
In Sir Terry Leahy's words: The former Tesco CEO discusses how the UK supermarket giant went from follower to leader.
Yes Agency Services and iMarket360 debut this week.
StrongView introduced a new platform called InteractionStore, meant to collect "unlimited" cross-channel marketing data.
The company has changed its name to SmartFocus to align with its ongoing shift to multichannel marketing platform provider.
McDonald's bolsters its digital strategy with its first new chief digital officer.
An Advertising Week panel agrees that multichannel campaigns are gaining steam, even though outcomes are hit or miss due to misaligned metrics.
Millennials may be in love with all things digital, but when it comes to saving cash, they embrace traditional channels.
UPDATED: Epsilon strikes deal with NFL to provide multichannel fan experience.
According to a new report, a majority of B2C marketers are stuck in a rut because they still lack the understanding that deeper customer data can provide.
The marketing solutions provider's Agility Harmony product release is designed to help marketers support omnichannel customer engagement.
A tasty integrated marketing strategy spurs 7X post-relaunch sales of Twinkies over previous records.
The intimate apparel company relies on TV, social, and digital for campaign support
Social@Ogilvy's new study reveals that advocacy only represents 15% of brand mentions.
The company's humorous campaigns allow its marketers to have the last laugh
The cable company's advertising and sales division aims to show businesses that cable is anything but static
Macy's CMO Martine Reardon describes the company's shift to a data-centric culture.
The home appliance manufacturer uses storytelling to connect with consumers.
The paint manufacturer aims to brighten up Main Street by applying a fresh coat of VOC
The spirits distributor gives millennials a taste of its history with a smooth multichannel marketing campaign.
This Kraft brand is one hot dog when it comes to creating seamless customer experiences
Perrigo educates consumers about store brand medications with a digitally-focused multichannel campaign
It's no secret! Digital and sampling are top-notch marketing agents
The big red star retailer celebrates America with integrated marketing campaign
What will it be like to shop Walmart in 2016? The retail giant works to build out a next-gen experience.
Marketers should invest in channels with proven ROI instead of constantly exploring new frontiers, says ExactTarget.
Outdoor garment and equipment retailer Marmot brings the in-store experience online.
Customer engagement is the secret ingredient in this pretzel company's campaign
TD Bank's CMO stresses clarity and the ability to relate as key elements of a successful marketing campaign.
Online holiday shoppers give store.apple.com its worst customer experience ratings in years. Amazon, meanwhile, continues to preside majestically atop the e-com heap.
To get readers off to a good start in the new year, we asked experts to help set their 2013 agendas in Big Data, loyalty, mobile marketing, and more.
An OpinionLab report reveals consumers' needs for a multichannel shopping experience this holiday season
IBM, Google, and Adobe break down the trends from this weekend's shopping extravaganza
The steady maturation of mobile and social media as marketing channels has turned Black Friday into Black November.
More mature customers will shop online this year to avoid surly service at retail, a new survey says.
Facebook's new analytics tool will measure customer acquisition based on parameters set by the advertiser.
Google unveils tools to help consumers navigate the "nonline" shopping space for the holidays and beyond.
Epsilon, the marketing services division of Alliance Data Systems, has agreed to acquire Hyper Marketing for approximately $460 million.
Combining executional, analytical, and operational marketing produces accountability and enables improved activity-based costing
The retailer bulks up its member rewards program as part of its holiday integrated retail approach.
Hearst's fashion publication interweaves print with e-commerce to travel from pages to products.
In-store comparison shopping via smartphone is predicted to rise this holiday season. But savvy retailers are starting to use mobile technology to keep showroomers' dollars in their stores.
The opening of Japan-based clothing retailer Uniqlo's first ecommerce site earlier this week signaled yet another step in the company's plans for aggressive North American expansion.
Brands home in on how and when to target holiday shoppers.
A new study finds that search, email, and direct visits remain the chief conduits for online purchasers. Fewer than 1% of transactions can be traced to social links.
SumAll's e-commerce data reveals that customers are shaving off browsing time but spending more.
Balance Rewards launches at 7,900 stores this week, making it the most widely available loyalty program at drugstore chains.
The retailer is launching its Hot Toy Reservation program to help harried holiday shoppers and drive in-store sales.
There are three inevitabilities in the world: death, taxes, and information silos—but Aprimo is attempting to drive customer engagement with a tool designed to link marketing and the contact center.
E-commerce solution calculates international shipping costs for online merchants.
Enterprise Rent-A-Car's new television creative, combined with its digital assets, underscore the automotive rental company's "dramatically shifted" media mix.
HubSpot announced the launch of HubSpot 3, an integrated platform designed to enable marketers to provide more personalization compared to previous software iterations.
Barnes & Noble College Marketing report says television is the most effective form of advertising for college students. The study also found that 55% of students say Facebook is not the best targeting platform.
As Seen On TV announced Aug. 10 that it will acquire direct response weight loss concern eDiets.com in an all-stock transaction valued near $13 million.
Auto and home insurance provider Liberty Mutual will debut its "Humans" integrated marketing campaign July 28 across the United States with the advent of the Summer Olympic Games.
In its annual 2012 Holiday Trend Report released today, Epsilon found that consumers are looking to make big holiday purchases early in the season, as well as in the weeks after Christmas.
The DMA, ACMA, ERA, and NetChoice have banded together to form the True Simplication of Taxation (TruST) Coalition.
TiVo, Inc. is finalizing its $20 million acquisition of TRA, a media measurement software and analytics company.
Best Buy Canada has selected Stibo Systems to optimize its online and mobile e-commerce sites.
KANA Software, Inc. has acquired contact center technologies provider Sword Ciboodle
Expand2Web has partnered with Cashie Commerce to launch an integrated e-commerce plug-in on its website offerings.
E-commerce platform Payvment has launched its one-click Facebook ad buying service to help show advertisers how many Facebook members they can reach with their proposed budget.
Google has launched a program to increase sales for merchants and help e-commerce shoppers in the U.S. feel more confident in their purchases.
UPS and Bridgeline Digital signed a multiyear agreement to integrate Bridgeline's e-commerce platform with UPS's backend warehouse management software, into an end-to-end solution called Total eCommerce.
Walmart.com president and CEO Joel Anderson said mobile will be key to the future of successful e-commerce sites during his June 6 keynote address at the Internet Retailer Convention & Exhibition.
Calif.-based MyBuys announced a new service that takes a long view when it comes to personalized display.
The Psychic Friends Network is partnering with digital marketing solutions provider New Media Plus for a mid-June revamp of the PFNI website.
Seattle-based social rewards company Lockerz acquired online fashion community Chick Approved.
Following former CEO Scott Thompson's departure, restructuring is on the agenda for Yahoo.
Land O'Lakes is using the enterprise resource planning (ERP) solution OneWorld, NetSuite announced May 16 at SuiteWorld 2012 in San Francisco, the business software provider's annual conference.
Skechers USA Inc. has agreed to settle FTC charges that the company made unfounded and deceitful claims about the benefits of its Shape-Ups fitness shoes.
Sears Holdings Corp. launched hyper-local shopping sites for all of their U.S. locations May 7, an initiative that's intended to drive online consumers into Sears stores, said Tom Aiello, division VP of marketing at Sears Holdings Management Corporation.
With the increase of customer touchpoints, brands are seeking to implement seamless cross-channel marketing strategies.
Magento, a division of eBay company X.commerce and a provider of open-source e-commerce software, released HTML5 enhancements to its Enterprise 1.12 and Community Edition 1.7 e-commerce platforms, said Roy Rubin, GM of Magento and chief product and customer officer at X.commerce.
Offerpop, a provider of social media marketing platforms, launched two complementary Facebook apps designed to stimulate e-commerce sales: Look Book and Deals, said Mark Cooper, co-founder and CMO of Offerpop.
Mazda North American Operations (MNAO) launched today an integrated campaign for its new 2013 Mazda CX-5 small crossover SUV, said John Abel, marketing director of Mazda North America. The campaign, called "Better. Stronger. Smarter." is designed to generate online social buzz by encouraging employees, key brand influencers and enthusiasts to interact with the ads and sharing them via social media channels.
HSN, formerly known as The Home Shopping Network, has partnered with Universal Pictures to launch a multichannel shopping day that also promotes Universal's film Snow White and the Huntsman, said Brad Bohnert, HSN's director of PR and events. The 24-hour shopping day is scheduled for May 30, before the film's release on June 1.
Smartphone owners that use their handhelds for shopping prefer mobile websites over mobile apps, Nielsen revealed Mar. 12. These statistics, compiled during the 2011 holiday season by metering 5000 US-based volunteers visiting top-five retail mobile sites and apps, was based on information gathered by Nielsen Smartphone Analytics, said Nielsen communications analyst Matthew Hurst.
The U.S. Justice Department has warned Apple, as well as five major U.S. publishers, that an antitrust lawsuit may be brought against them for colluding to increase the prices of e-books, The Wall Street Journal reported on March 8.
Staples full-year 2011 sales increased 2% year-over-year to $25 billion, while net income grew approximately 12% to $985 million, the company said Feb. 29. Updates to the Staples.com website and the development of new mobile apps drove this growth, said Ronald Sargent, Staples's chairman and CEO in an investor's call.
Retailers could be doing much more to improve their marketing on mobile and tablet devices, according to a report released on Feb. 16.
Google, Amazon, Apple, and Facebook will continue to dominate online business, but Internet retailers and marketers should tread carefully in partnering with them, according to a Feb. 7 Forrester report.
Groupon reported a 419% increase in 2011 revenue to $1.6 billion, the company said in its first earnings report as a public company on Feb. 8.
Amazon claims that the state of Arizona has served the online company a tax bill for $53 million for uncollected sales tax.
Office supply retailer Staples is launching a new e-commerce site that optimized specifically for shopping on tablet computers.
Visitors to consumer package goods (CPG) e-commerce websites spend 37% more in retail stores than consumers who do not visit the brand sites, according to a Jan. 30 study by comScore, Accenture and dunnhumbyUSA.
Staples will open an e-commerce innovation center in Massachusetts in May that will house teams "responsible for designing and implementing innovative new e-commerce solutions" for Staples' business customers, the company said in a Jan. 26 statement.
Netflix said Jan. 25 that it saw $876 million in global revenue in Q4, a year-over-year increase of 47%, although it spent nearly 60% less on marketing in the fourth quarter of 2011 compared with the same period of the prior year.
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It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.
Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.
How marketers can navigate the new customer engagement era.