Perhaps multichannel was too straightforward and cross-channel was too boring for retailers and the technology companies that serve them.
What etailers can learn from 2012 to cash in, profitably, on the sure-to-be hyper-competitive 2013 holiday season.
The holiday season may be over, but the marketing lessons learned in that hectic time live on.
Knowledge process outsourcing can help marketers use content to deliver a consistent customer experience across channels.
As a marketer, the pressure to more effectively attract customers in a challenging economy while communication channels are exploding makes for a daunting challenge.
Tesco has proverbial shopping carts full of data about its customers — and the U.K.-based grocery chain just announced it's going to really start using it.
When it comes to customer experience and flair, Gap.com gets high marks.
Comics fans will love the DC Comics site for its ease-of-use and compelling design.
Browsing is straightforward and pleasant on home furnishings site Laylagrayce.com.
Lo-fi camera site could use a little more snap.
Volkl.com site wastes valuable real estate on its homepage.
After working with fast-food companies earlier in his career, Steve Thomas is now trying a healthier approach. Or at least one with more fruit.
Why is mobile a channel that simply cannot be ignored? IBM's Yuchun Lee explains.
Great customer engagement is creative, appealing and above all, entertaining. That's why Modcloth, vintage and faux-vintage clothing website, is such a great example of multichannel marketing success.
Marketing executive Neil Ashe has joined Wal-mart Stores as president and CEO of the company's global e-commerce business. Ashe is replacing Eduardo Castro-Wright, who is retiring but who will assist in the transition, the retailer confirmed Jan. 17.
U.S. retail e-commerce totaled $48.2 billion during the third quarter of 2011, an increase of 13.7% compared with the third quarter of 2010, according to Nov. 17 estimates from the U.S. Census Bureau of the U.S. Department of Commerce.
Office Depot promoted Steve Schmidt to president of the international division, the company said in a Nov. 14 statement. Schmidt will replace Charles Brown, who was fired in September for having an "improper relationship" with an associate.
Senators Richard Durbin (D-Ill.), Mike Enzi (R-Wyo.), Lamar Alexander (R-Tenn.) and seven other senators introduced a bill Nov. 9 that would restore each state's sovereign right to enforce state and local sales and use tax laws. The "Marketplace Fairness Act" would also exempt online retailers with less than $500,000 in annual revenue from collecting and remitting sales or use tax.
David Friedman, Sears Holdings Corp.'s SVP and president of marketing, will resign his post in January. Imran Jooma, SVP and president of e-commerce at Sears Holdings, will manage the retailer's online, marketing, financial services and pricing business units.
Toys "R" Us will launch its integrated 2011 holiday advertising campaign on Oct. 30., featuring direct mail, email, social media and TV elements.
Amazon.com reported a third quarter net sales increase of 44% to $10.88 billion compared with the third quarter of 2010. Third quarter marketing expenses increased 53.5% to $370 million compared with Q3 2010.
Steve Eastman, president of Target.com, resigned on Oct. 13, Target Corp. said. It is immediately unclear who will replace him.
Liz Claiborne Inc. agreed to sell the Liz Claiborne, Monet and Kensie brands, and completed the sale of the Dana Buchman brand, for total cash proceeds of approximately $328 million, Liz Claiborne Inc. CEO William McComb said during an Oct. 13 conference call.
Kimberley Correia Hunt has been named head of e-commerce at Adidas-owned footwear brand The Rockport Co. Emmanuelle Accad, director of global PR and events at The Rockport Co. confirmed the hire to Direct Marketing News. Hunt will report to Tobias Reiss-Schmidt, VP of global retail at Rockport, effective Oct. 11.
JCPenney thinks all girls are brainless sex objects and men are horny slobs.
Cabela's Inc. named Scott Williams its EVP, chief marketing and e-commerce officer, the outdoors product retailer said in a statement. Williams will report to Cabela's CEO Tommy Millner.
Office Depot has terminated Charlie Brown, president of the international division, for having an improper relationship with an associate, the company said in a statement. A replacement was not immediately named.
Experian Marketing Services is building a catalog application for the iPad and all Android devices, Jeff Hassemer, VP of product strategy, told Direct Marketing News. The product will be available in the first quarter of 2012.
Where the world's top retail minds reminisce on their successes.
Retailers should only use flash-sales sites periodically because overuse can be detrimental when they unnecessarily discount products that aren't excess inventory, said Ben Fischman, chairman and CEO of Rue La La.
Company of the week
R2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance.
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.