Multichannel retail

Tesco: Every Little Bit (of Customer Data) Helps

Tesco: Every Little Bit (of Customer Data) Helps

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In Sir Terry Leahy's words: The former Tesco CEO discusses how the UK supermarket giant went from follower to leader.

Infographic: Old-School Channels Make the Grade

Infographic: Old-School Channels Make the Grade

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Parents turn to brick-and-mortar retailers for their back-to-school shopping.

Word to the Wise: Omnichannel

Word to the Wise: Omnichannel

Perhaps multichannel was too straightforward and cross-channel was too boring for retailers and the technology companies that serve them.

Planning Ahead for the 2013 Holiday Crush

Planning Ahead for the 2013 Holiday Crush

What etailers can learn from 2012 to cash in, profitably, on the sure-to-be hyper-competitive 2013 holiday season.

Omnichannel Marketing in the Year Ahead

Omnichannel Marketing in the Year Ahead

The holiday season may be over, but the marketing lessons learned in that hectic time live on.

Content is still king in the omni-channel world

Content is still king in the omni-channel world

Knowledge process outsourcing can help marketers use content to deliver a consistent customer experience across channels.

Determining the right local marketing mix for a national brand

Determining the right local marketing mix for a national brand

As a marketer, the pressure to more effectively attract customers in a challenging economy while communication channels are exploding makes for a daunting challenge.

Is Tesco's targeting offensive kind of ... offensive?

Is Tesco's targeting offensive kind of ... offensive?

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Tesco has proverbial shopping carts full of data about its customers — and the U.K.-based grocery chain just announced it's going to really start using it.

Gap.com is a sleek, simple and functional apparel website

Gap.com is a sleek, simple and functional apparel website

When it comes to customer experience and flair, Gap.com gets high marks.

DC Comics makes purchasing comics and graphic novels easy

DC Comics makes purchasing comics and graphic novels easy

Comics fans will love the DC Comics site for its ease-of-use and compelling design.

Laylagrayce.com brings beauty and grace to shopping online

Laylagrayce.com brings beauty and grace to shopping online

Browsing is straightforward and pleasant on home furnishings site Laylagrayce.com.

Lomography.com misses picture-perfect browsing experience

Lomography.com misses picture-perfect browsing experience

Lo-fi camera site could use a little more snap.

Several complaints to lodge against Völkl's ski gear site

Several complaints to lodge against Völkl's ski gear site

Volkl.com site wastes valuable real estate on its homepage.

CMO's marketing strategy bears fruit

CMO's marketing strategy bears fruit

After working with fast-food companies earlier in his career, Steve Thomas is now trying a healthier approach. Or at least one with more fruit.

Q&A: Yuchun Lee, VP of enterprise marketing managements, IBM Industry Solutions

Q&A: Yuchun Lee, VP of enterprise marketing managements, IBM Industry Solutions

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Why is mobile a channel that simply cannot be ignored? IBM's Yuchun Lee explains.

Modcloth's fashionably fabulous multichannel approach

Modcloth's fashionably fabulous multichannel approach

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Great customer engagement is creative, appealing and above all, entertaining. That's why Modcloth, vintage and faux-vintage clothing website, is such a great example of multichannel marketing success.

Neil Ashe joins Wal-mart as CEO of global e-commerce

Neil Ashe joins Wal-mart as CEO of global e-commerce

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Marketing executive Neil Ashe has joined Wal-mart Stores as president and CEO of the company's global e-commerce business. Ashe is replacing Eduardo Castro-Wright, who is retiring but who will assist in the transition, the retailer confirmed Jan. 17.

Department of Commerce: E-commerce spending up

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U.S. retail e-commerce totaled $48.2 billion during the third quarter of 2011, an increase of 13.7% compared with the third quarter of 2010, according to Nov. 17 estimates from the U.S. Census Bureau of the U.S. Department of Commerce.

Office Depot names new international division president

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Office Depot promoted Steve Schmidt to president of the international division, the company said in a Nov. 14 statement. Schmidt will replace Charles Brown, who was fired in September for having an "improper relationship" with an associate.

Amazon supports, eBay opposes new Internet sales tax bill

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Senators Richard Durbin (D-Ill.), Mike Enzi (R-Wyo.), Lamar Alexander (R-Tenn.) and seven other senators introduced a bill Nov. 9 that would restore each state's sovereign right to enforce state and local sales and use tax laws. The "Marketplace Fairness Act" would also exempt online retailers with less than $500,000 in annual revenue from collecting and remitting sales or use tax.

Sears Holdings' marketing president to resign

Sears Holdings' marketing president to resign

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David Friedman, Sears Holdings Corp.'s SVP and president of marketing, will resign his post in January. Imran Jooma, SVP and president of e-commerce at Sears Holdings, will manage the retailer's online, marketing, financial services and pricing business units.

Toys 'R' Us to launch integrated holiday campaign

Toys 'R' Us to launch integrated holiday campaign

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Toys "R" Us will launch its integrated 2011 holiday advertising campaign on Oct. 30., featuring direct mail, email, social media and TV elements.

Amazon.com Q3 net sales, marketing expenses up

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Amazon.com reported a third quarter net sales increase of 44% to $10.88 billion compared with the third quarter of 2010. Third quarter marketing expenses increased 53.5% to $370 million compared with Q3 2010.

Target.com president resigns

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Steve Eastman, president of Target.com, resigned on Oct. 13, Target Corp. said. It is immediately unclear who will replace him.

Liz Claiborne sells brand portfolio to JCPenney for $288 million

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Liz Claiborne Inc. agreed to sell the Liz Claiborne, Monet and Kensie brands, and completed the sale of the Dana Buchman brand, for total cash proceeds of approximately $328 million, Liz Claiborne Inc. CEO William McComb said during an Oct. 13 conference call.

Rockport names Hunt head of e-commerce

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Kimberley Correia Hunt has been named head of e-commerce at Adidas-owned footwear brand The Rockport Co. Emmanuelle Accad, director of global PR and events at The Rockport Co. confirmed the hire to Direct Marketing News. Hunt will report to Tobias Reiss-Schmidt, VP of global retail at Rockport, effective Oct. 11.

Sexy dumb girls: JCPenney's go-to-market strategy

Sexy dumb girls: JCPenney's go-to-market strategy

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JCPenney thinks all girls are brainless sex objects and men are horny slobs.

Cabela's names Williams CMO

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Cabela's Inc. named Scott Williams its EVP, chief marketing and e-commerce officer, the outdoors product retailer said in a statement. Williams will report to Cabela's CEO Tommy Millner.

Office Depot exec ousted for 'improper relationship' with associate

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Office Depot has terminated Charlie Brown, president of the international division, for having an improper relationship with an associate, the company said in a statement. A replacement was not immediately named.

Experian to launch digital catalog app next year

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Experian Marketing Services is building a catalog application for the iPad and all Android devices, Jeff Hassemer, VP of product strategy, told Direct Marketing News. The product will be available in the first quarter of 2012.

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