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 Multichannel Retail & Ecommerce

Is Amazon an ally of the retail industry?

Sucharita Mulpuru, Forrester & Jim Lucas, Draftfcb May 04, 2012

When Amazon sneezes, retailers get a cold. Amazon's a titan — that much is clear — but is Amazon a friend or an enemy when it comes to the retail industry? We've asked the experts and now we're polling our readers. Read the story, leave a comment with your two cents by May 11 and we might print your opinion in the Reader Response section of our next issue.
 

Mobile over PCs: a foregone conclusion

Ken Johns, SVP of digital strategy, Brunner April 17, 2012

In five years, I think tablets and smartphones will surpass PCs in e-commerce sales — and no, it's not because I have digital strategy in my title.
 

Macy's transformation

April 01, 2012

Retail icon Macy's refashions its flagship store and marketing strategy.
 

Nike.com helps consumers sort through the clutter

Direct Marketing News staff April 01, 2012

Nike.com serves as the general access portal for consumers to enter the positively labyrinthine catalog of Nike's various products and services.
 

Modcloth's fashionably fabulous multichannel approach

March 09, 2012

Great customer engagement is creative, appealing and above all, entertaining. That's why Modcloth, vintage and faux-vintage clothing website, is such a great example of multichannel marketing success.
 

Retailers test location-based services

Ryan Joe March 01, 2012

The advent of smart, constantly-connected handheld devices means customers are more mobile than ever before.
 

Study: Retailers overlooking tablet and smartphone opportunities

February 16, 2012

Retailers could be doing much more to improve their marketing on mobile and tablet devices, according to a report released on Feb. 16.
 

Forrester: Google, Amazon, Apple, Facebook dominate e-commerce

February 09, 2012

Google, Amazon, Apple, and Facebook will continue to dominate online business, but Internet retailers and marketers should tread carefully in partnering with them, according to a Feb. 7 Forrester report.
 

Amazon billed by Arizona for $53 million in sales taxes

February 03, 2012

Amazon claims that the state of Arizona has served the online company a tax bill for $53 million for uncollected sales tax.
 

Staples to launch tablet-optimized e-commerce site

February 02, 2012

Office supply retailer Staples is launching a new e-commerce site that optimized specifically for shopping on tablet computers.
 

Staples to open e-commerce innovation center

January 27, 2012

Staples will open an e-commerce innovation center in Massachusetts in May that will house teams "responsible for designing and implementing innovative new e-commerce solutions" for Staples' business customers, the company said in a Jan. 26 statement.
 

Netflix revenue jumps 47%

January 25, 2012

Netflix said Jan. 25 that it saw $876 million in global revenue in Q4, a year-over-year increase of 47%, although it spent nearly 60% less on marketing in the fourth quarter of 2011 compared with the same period of the prior year.
 

Neil Ashe joins Wal-mart as CEO of global e-commerce

January 17, 2012

Marketing executive Neil Ashe has joined Wal-mart Stores as president and CEO of the company's global e-commerce business. Ashe is replacing Eduardo Castro-Wright, who is retiring but who will assist in the transition, the retailer confirmed Jan. 17.
 

Zappos data breach exposes names, email addresses

January 16, 2012

A criminal accessed Zappos consumer account information, the online retailer said in a Jan. 15 blog post.
 

Urban Outfitters replaces CEO

January 11, 2012

Urban Outfitters Inc. appointed Richard Hayne CEO after Glen Senk resigned on Jan. 9, the retailer said on Jan. 10.
 

Lowe's buys online retailer ATG Stores

December 29, 2011

Home improvement retailer Lowe's acquired online retailer ATG Stores, the company said on Dec. 29. Lowe's spokesperson Karen Cobb said the acquisition closed yesterday afternoon but declined to disclose terms.
 

Study: Christmas Day mobile sales up from last year

December 28, 2011

More than 18% of Christmas Day online traffic was initiated on a mobile device, an 8.4% increase year-over-year, according to an IBM report. Transactions completed on mobile devices also grew, from 5.3% in 2010 to 14.4% in 2011. Christmas Day online sales rose by 16.4% compared with last year's sales figures.
 

Walking thru the PayPal Shopping Showcase

December 19, 2011

PayPal said to visit its Shopping Showcase for a big-picture look at its mobile payment plans.
 

eBay, retailers partner on shopping promotion

December 16, 2011

Retailers Toys R Us, Aeropostale and Dick's Sporting Goods have partnered with eBay to reward online shoppers with coupons to be redeemed in-store. The initiative launched Dec. 16 and runs through Dec. 19.
 

PayPal to launch mobile deals in 2012

December 14, 2011

PayPal will begin to roll out a mobile deals service in the "next few weeks," said PayPal spokesman Anuj Nayar on Dec. 14. The eBay-owned company is partnering with approximately 200 U.S. merchants for the service, which be will opt-in only, he said.
 

Netflix to contest class-action suit

November 17, 2011

The Netflix clash with consumers continues.
 

Department of Commerce: E-commerce spending up

November 17, 2011

U.S. retail e-commerce totaled $48.2 billion during the third quarter of 2011, an increase of 13.7% compared with the third quarter of 2010, according to Nov. 17 estimates from the U.S. Census Bureau of the U.S. Department of Commerce.
 

Office Depot names new international division president

November 14, 2011

Office Depot promoted Steve Schmidt to president of the international division, the company said in a Nov. 14 statement. Schmidt will replace Charles Brown, who was fired in September for having an "improper relationship" with an associate.
 

Amazon supports, eBay opposes new Internet sales tax bill

November 09, 2011

Senators Richard Durbin (D-Ill.), Mike Enzi (R-Wyo.), Lamar Alexander (R-Tenn.) and seven other senators introduced a bill Nov. 9 that would restore each state's sovereign right to enforce state and local sales and use tax laws. The "Marketplace Fairness Act" would also exempt online retailers with less than $500,000 in annual revenue from collecting and remitting sales or use tax.
 

Sears Holdings' marketing president to resign

November 03, 2011

David Friedman, Sears Holdings Corp.'s SVP and president of marketing, will resign his post in January. Imran Jooma, SVP and president of e-commerce at Sears Holdings, will manage the retailer's online, marketing, financial services and pricing business units.
 

Toys 'R' Us to launch integrated holiday campaign

October 28, 2011

Toys "R" Us will launch its integrated 2011 holiday advertising campaign on Oct. 30., featuring direct mail, email, social media and TV elements.
 

Amazon.com Q3 net sales, marketing expenses up

October 26, 2011

Amazon.com reported a third quarter net sales increase of 44% to $10.88 billion compared with the third quarter of 2010. Third quarter marketing expenses increased 53.5% to $370 million compared with Q3 2010.
 

Target.com president resigns

October 14, 2011

Steve Eastman, president of Target.com, resigned on Oct. 13, Target Corp. said. It is immediately unclear who will replace him.
 

Liz Claiborne sells brand portfolio to JCPenney for $288 million

October 13, 2011

Liz Claiborne Inc. agreed to sell the Liz Claiborne, Monet and Kensie brands, and completed the sale of the Dana Buchman brand, for total cash proceeds of approximately $328 million, Liz Claiborne Inc. CEO William McComb said during an Oct. 13 conference call.
 

Cola giants scurry to attract younger 
consumers in decades-long turf war

October 01, 2011

At first glance, the marketing strategies of Coke and Pepsi — the two ubiquitous, global players that have dominated the soft drink market for decades — might appear more similar than different.