Multichannel Retail & Ecommerce

Tesco: Every Little Bit (of Customer Data) Helps

Tesco: Every Little Bit (of Customer Data) Helps

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In Sir Terry Leahy's words: The former Tesco CEO discusses how the UK supermarket giant went from follower to leader.

Walking in the Consumers' Shoes

Walking in the Consumers' Shoes

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Zappos mixes customer service with sophisticated data to create loyal customers who bring friends.

One Power Tool Company Drills Down Into the Brand Experience While its Competitor Sputters

One Power Tool Company Drills Down Into the Brand Experience While its Competitor Sputters

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It's never a good sign if a potential customer can't even find a brand's website—or its social channels. Such is the case with Bosch Power Tools.

Infographic: Unwrapping holiday shopping preferences

Infographic: Unwrapping holiday shopping preferences

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Brands home in on how and when to target holiday shoppers.

E-commerce is about more than a 'buy now' button

E-commerce is about more than a 'buy now' button

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If a brand's considering e-commerce, it better not leap before it looks—that is, if it wants to keep its customers.

Targeted consumer marketing tactics tip the scale for one super-sized weight loss program

Targeted consumer marketing tactics tip the scale for one super-sized weight loss program

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Jenny Craig and Nutrisystem, major players in the $60 billion weight loss market, have much in common when it comes to their direct marketing approach.

Giant specialty supermarket chains attract similar consumers on different marketing levels

Giant specialty supermarket chains attract similar consumers on different marketing levels

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We rate Whole Foods vs. Trader Joe's: Which brand has its marketing shelves fully stocked?

UPS and Bridgeline Digital sign multiyear agreement

UPS and Bridgeline Digital sign multiyear agreement

UPS and Bridgeline Digital signed a multiyear agreement to integrate Bridgeline's e-commerce platform with UPS's backend warehouse management software, into an end-to-end solution called Total eCommerce.

E-commerce Video Series: Saskia Sorrosa, VP of multicultural marketing, NBA

E-commerce Video Series: Saskia Sorrosa, VP of multicultural marketing, NBA

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The NBA's Saskia Sorosa discusses the brand's recent Hispanic marketing efforts through éne•bé•a (NBA in Spanish), its Spanish language website.

Is Amazon an ally of the retail industry? Readers respond

Is Amazon an ally of the retail industry? Readers respond

Is Amazon an ally of the retail industry? Readers respond to the June Gloves Off question.

Is Amazon an ally of the retail industry?

Is Amazon an ally of the retail industry?

When e-commerce titan Amazon sneezes, retailers get a cold — that much is clear.

Mobile over PCs: a foregone conclusion

Mobile over PCs: a foregone conclusion

In five years, I think tablets and smartphones will surpass PCs in e-commerce sales — and no, it's not because I have digital strategy in my title.

Macy's transformation

Macy's transformation

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Retail icon Macy's refashions its flagship store and marketing strategy.

Nike.com helps consumers sort through the clutter

Nike.com helps consumers sort through the clutter

Nike.com serves as the general access portal for consumers to enter the positively labyrinthine catalog of Nike's various products and services.

Modcloth's fashionably fabulous multichannel approach

Modcloth's fashionably fabulous multichannel approach

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Great customer engagement is creative, appealing and above all, entertaining. That's why Modcloth, vintage and faux-vintage clothing website, is such a great example of multichannel marketing success.

Retailers test location-based services

Retailers test location-based services

The advent of smart, constantly-connected handheld devices means customers are more mobile than ever before.

Study: Retailers overlooking tablet and smartphone opportunities

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Retailers could be doing much more to improve their marketing on mobile and tablet devices, according to a report released on Feb. 16.

Forrester: Google, Amazon, Apple, Facebook dominate e-commerce

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Google, Amazon, Apple, and Facebook will continue to dominate online business, but Internet retailers and marketers should tread carefully in partnering with them, according to a Feb. 7 Forrester report.

Amazon billed by Arizona for $53 million in sales taxes

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Amazon claims that the state of Arizona has served the online company a tax bill for $53 million for uncollected sales tax.

Staples to launch tablet-optimized e-commerce site

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Office supply retailer Staples is launching a new e-commerce site that optimized specifically for shopping on tablet computers.

Staples to open e-commerce innovation center

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Staples will open an e-commerce innovation center in Massachusetts in May that will house teams "responsible for designing and implementing innovative new e-commerce solutions" for Staples' business customers, the company said in a Jan. 26 statement.

Netflix revenue jumps 47%

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Netflix said Jan. 25 that it saw $876 million in global revenue in Q4, a year-over-year increase of 47%, although it spent nearly 60% less on marketing in the fourth quarter of 2011 compared with the same period of the prior year.

Neil Ashe joins Wal-mart as CEO of global e-commerce

Neil Ashe joins Wal-mart as CEO of global e-commerce

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Marketing executive Neil Ashe has joined Wal-mart Stores as president and CEO of the company's global e-commerce business. Ashe is replacing Eduardo Castro-Wright, who is retiring but who will assist in the transition, the retailer confirmed Jan. 17.

Zappos data breach exposes names, email addresses

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A criminal accessed Zappos consumer account information, the online retailer said in a Jan. 15 blog post.

Urban Outfitters replaces CEO

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Urban Outfitters Inc. appointed Richard Hayne CEO after Glen Senk resigned on Jan. 9, the retailer said on Jan. 10.

Lowe's buys online retailer ATG Stores

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Home improvement retailer Lowe's acquired online retailer ATG Stores, the company said on Dec. 29. Lowe's spokesperson Karen Cobb said the acquisition closed yesterday afternoon but declined to disclose terms.

Study: Christmas Day mobile sales up from last year

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More than 18% of Christmas Day online traffic was initiated on a mobile device, an 8.4% increase year-over-year, according to an IBM report. Transactions completed on mobile devices also grew, from 5.3% in 2010 to 14.4% in 2011. Christmas Day online sales rose by 16.4% compared with last year's sales figures.

Walking thru the PayPal Shopping Showcase

Walking thru the PayPal Shopping Showcase

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PayPal said to visit its Shopping Showcase for a big-picture look at its mobile payment plans.

eBay, retailers partner on shopping promotion

eBay, retailers partner on shopping promotion

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Retailers Toys R Us, Aeropostale and Dick's Sporting Goods have partnered with eBay to reward online shoppers with coupons to be redeemed in-store. The initiative launched Dec. 16 and runs through Dec. 19.

PayPal to launch mobile deals in 2012

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PayPal will begin to roll out a mobile deals service in the "next few weeks," said PayPal spokesman Anuj Nayar on Dec. 14. The eBay-owned company is partnering with approximately 200 U.S. merchants for the service, which be will opt-in only, he said.

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