January 01, 2013
It's never a good sign if a potential customer can't even find a brand's website—or its social channels. Such is the case with Bosch Power Tools.
October 12, 2012
Brands home in on how and when to target holiday shoppers.
October 10, 2012
If a brand's considering e-commerce, it better not leap before it looks—that is, if it wants to keep its customers.
August 01, 2012
Jenny Craig and Nutrisystem, major players in the $60 billion weight loss market, have much in common when it comes to their direct marketing approach.
July 01, 2012
We rate Whole Foods vs. Trader Joe's: Which brand has its marketing shelves fully stocked?
June 06, 2012
UPS and Bridgeline Digital signed a multiyear agreement to integrate Bridgeline's e-commerce platform with UPS's backend warehouse management software, into an end-to-end solution called Total eCommerce.
June 04, 2012
The NBA's Saskia Sorosa discusses the brand's recent Hispanic marketing efforts through éne•bé•a (NBA in Spanish), its Spanish language website.
June 01, 2012
Is Amazon an ally of the retail industry? Readers respond to the June Gloves Off question.
May 04, 2012
When e-commerce titan Amazon sneezes, retailers get a cold — that much is clear.
April 17, 2012
In five years, I think tablets and smartphones will surpass PCs in e-commerce sales — and no, it's not because I have digital strategy in my title.
April 01, 2012
Retail icon Macy's refashions its flagship store and marketing strategy.
April 01, 2012
Nike.com serves as the general access portal for consumers to enter the positively labyrinthine catalog of Nike's various products and services.
March 09, 2012
Great customer engagement is creative, appealing and above all, entertaining. That's why Modcloth, vintage and faux-vintage clothing website, is such a great example of multichannel marketing success.
March 01, 2012
The advent of smart, constantly-connected handheld devices means customers are more mobile than ever before.
Retailers could be doing much more to improve their marketing on mobile and tablet devices, according to a report released on Feb. 16.
Google, Amazon, Apple, and Facebook will continue to dominate online business, but Internet retailers and marketers should tread carefully in partnering with them, according to a Feb. 7 Forrester report.
Amazon claims that the state of Arizona has served the online company a tax bill for $53 million for uncollected sales tax.
Office supply retailer Staples is launching a new e-commerce site that optimized specifically for shopping on tablet computers.
Staples will open an e-commerce innovation center in Massachusetts in May that will house teams "responsible for designing and implementing innovative new e-commerce solutions" for Staples' business customers, the company said in a Jan. 26 statement.
Netflix said Jan. 25 that it saw $876 million in global revenue in Q4, a year-over-year increase of 47%, although it spent nearly 60% less on marketing in the fourth quarter of 2011 compared with the same period of the prior year.
January 17, 2012
Marketing executive Neil Ashe has joined Wal-mart Stores as president and CEO of the company's global e-commerce business. Ashe is replacing Eduardo Castro-Wright, who is retiring but who will assist in the transition, the retailer confirmed Jan. 17.
A criminal accessed Zappos consumer account information, the online retailer said in a Jan. 15 blog post.
Urban Outfitters Inc. appointed Richard Hayne CEO after Glen Senk resigned on Jan. 9, the retailer said on Jan. 10.
Home improvement retailer Lowe's acquired online retailer ATG Stores, the company said on Dec. 29. Lowe's spokesperson Karen Cobb said the acquisition closed yesterday afternoon but declined to disclose terms.
More than 18% of Christmas Day online traffic was initiated on a mobile device, an 8.4% increase year-over-year, according to an IBM report. Transactions completed on mobile devices also grew, from 5.3% in 2010 to 14.4% in 2011. Christmas Day online sales rose by 16.4% compared with last year's sales figures.
December 19, 2011
PayPal said to visit its Shopping Showcase for a big-picture look at its mobile payment plans.
December 16, 2011
Retailers Toys R Us, Aeropostale and Dick's Sporting Goods have partnered with eBay to reward online shoppers with coupons to be redeemed in-store. The initiative launched Dec. 16 and runs through Dec. 19.
PayPal will begin to roll out a mobile deals service in the "next few weeks," said PayPal spokesman Anuj Nayar on Dec. 14. The eBay-owned company is partnering with approximately 200 U.S. merchants for the service, which be will opt-in only, he said.
U.S. retail e-commerce totaled $48.2 billion during the third quarter of 2011, an increase of 13.7% compared with the third quarter of 2010, according to Nov. 17 estimates from the U.S. Census Bureau of the U.S. Department of Commerce.
Company of the week Fairfield Marketing Group, Inc.Concerned about growth? With over 25 years experience in the industry, the list experts at Fairfield Marketing Group possess the know-how to help immediately improve any domestic or international direct marketing effort. |
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
