Multichannel Retail & Ecommerce
Zappos mixes customer service with sophisticated data to create loyal customers who bring friends.
It's never a good sign if a potential customer can't even find a brand's website—or its social channels. Such is the case with Bosch Power Tools.
Brands home in on how and when to target holiday shoppers.
If a brand's considering e-commerce, it better not leap before it looks—that is, if it wants to keep its customers.
Jenny Craig and Nutrisystem, major players in the $60 billion weight loss market, have much in common when it comes to their direct marketing approach.
We rate Whole Foods vs. Trader Joe's: Which brand has its marketing shelves fully stocked?
UPS and Bridgeline Digital signed a multiyear agreement to integrate Bridgeline's e-commerce platform with UPS's backend warehouse management software, into an end-to-end solution called Total eCommerce.
The NBA's Saskia Sorosa discusses the brand's recent Hispanic marketing efforts through éne•bé•a (NBA in Spanish), its Spanish language website.
Is Amazon an ally of the retail industry? Readers respond to the June Gloves Off question.
When e-commerce titan Amazon sneezes, retailers get a cold — that much is clear.
In five years, I think tablets and smartphones will surpass PCs in e-commerce sales — and no, it's not because I have digital strategy in my title.
Retail icon Macy's refashions its flagship store and marketing strategy.
Nike.com serves as the general access portal for consumers to enter the positively labyrinthine catalog of Nike's various products and services.
Great customer engagement is creative, appealing and above all, entertaining. That's why Modcloth, vintage and faux-vintage clothing website, is such a great example of multichannel marketing success.
The advent of smart, constantly-connected handheld devices means customers are more mobile than ever before.
Retailers could be doing much more to improve their marketing on mobile and tablet devices, according to a report released on Feb. 16.
Google, Amazon, Apple, and Facebook will continue to dominate online business, but Internet retailers and marketers should tread carefully in partnering with them, according to a Feb. 7 Forrester report.
Amazon claims that the state of Arizona has served the online company a tax bill for $53 million for uncollected sales tax.
Office supply retailer Staples is launching a new e-commerce site that optimized specifically for shopping on tablet computers.
Staples will open an e-commerce innovation center in Massachusetts in May that will house teams "responsible for designing and implementing innovative new e-commerce solutions" for Staples' business customers, the company said in a Jan. 26 statement.
Netflix said Jan. 25 that it saw $876 million in global revenue in Q4, a year-over-year increase of 47%, although it spent nearly 60% less on marketing in the fourth quarter of 2011 compared with the same period of the prior year.
Marketing executive Neil Ashe has joined Wal-mart Stores as president and CEO of the company's global e-commerce business. Ashe is replacing Eduardo Castro-Wright, who is retiring but who will assist in the transition, the retailer confirmed Jan. 17.
A criminal accessed Zappos consumer account information, the online retailer said in a Jan. 15 blog post.
Urban Outfitters Inc. appointed Richard Hayne CEO after Glen Senk resigned on Jan. 9, the retailer said on Jan. 10.
Home improvement retailer Lowe's acquired online retailer ATG Stores, the company said on Dec. 29. Lowe's spokesperson Karen Cobb said the acquisition closed yesterday afternoon but declined to disclose terms.
More than 18% of Christmas Day online traffic was initiated on a mobile device, an 8.4% increase year-over-year, according to an IBM report. Transactions completed on mobile devices also grew, from 5.3% in 2010 to 14.4% in 2011. Christmas Day online sales rose by 16.4% compared with last year's sales figures.
PayPal said to visit its Shopping Showcase for a big-picture look at its mobile payment plans.
Retailers Toys R Us, Aeropostale and Dick's Sporting Goods have partnered with eBay to reward online shoppers with coupons to be redeemed in-store. The initiative launched Dec. 16 and runs through Dec. 19.
PayPal will begin to roll out a mobile deals service in the "next few weeks," said PayPal spokesman Anuj Nayar on Dec. 14. The eBay-owned company is partnering with approximately 200 U.S. merchants for the service, which be will opt-in only, he said.
The Netflix clash with consumers continues.
Company of the Week
Founded in September 2009, Stirista is an integrated marketing agency that specializes in micro-targeting via traditional and digital channels. Our mission is to help companies, non-profits, and universities alike find new prospects and better understand their existing contacts. We are on the preferred vendor list for a handful of Fortune 500 companies with three of the ten largest companies in the world turning to us for marketing insights. To put it simply, we're young (at least at heart), ambitious, and sometimes impulsive-but always hungry for new ideas.
Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...