Multichannel Retail & Ecommerce

GameStop plans revamped loyalty program, expanded downloadable offerings

Nathan Golia March 19, 2010

Video game retailer GameStop will begin testing a revamped loyalty program in May. It will also expand its downloadable offerings, according to its March 18 earnings call for the fourth quarter of 2009. Paul Raines, COO of GameStop, said on the call that the retailer plans to incorporate elements of the MegaCard loyalty program by Micromania, a French video game retailer GameStop bought in 2008.
 

Footlocker.com launches PIP targeting e-commerce buyers

March 18, 2010

Footlocker.com launched a package insert program on March 18 through manager Zed Marketing Group. The program reaches people who order from the footwear company's e-commerce site.
 

Phillips-Van Heusen to acquire Tommy Hilfiger brand

Kevin McKeefery March 15, 2010

Phillips-Van Heusen Corporation has agreed to acquire the Tommy Hilfiger brand from private equity firm Apax Partners for $3 billion. Funds advised by Apax have controlled the brand since May 2006. PVH will pay $2.2 billion in cash and $800 million in stock for the fashion brand. The deal is expected to close during this year's second quarter.
 

LL Bean debuts e-commerce site, catalog for spring collection

Dianna Dilworth March 15, 2010

LL Bean launched a campaign using direct mail and social media on March 15 to promote its spring 2010 "signature" line. The retailer also introduced an e-commerce portal and catalog for the collection on the same day.
 

Editorial: The DM landscape has changed permanently

Carol Krol March 15, 2010

The worst of the recession is behind us, and marketers are seeing budgets stabilize. Amid the slow recovery, though, direct marketers may need to re-think everything they have ever done. The picture has changed permanently. They will need to operate in a new environment that has direct marketing at its core, but goes way beyond traditional direct.
 

Designing a Web site that Captures Consumers

Tim McLaughlin, founder, Siteworx March 08, 2010

What makes the world's most addictive consumer Web sites — Adidas, Amazon, and Zappos — so addictive? The secret lies in the developers' ability to blend design and usability principles to create a uniquely engaging user experience. The payoff? Ease of use will compel consumers to return again and again.
 

Columbia Sportswear introduces mobile commerce site

Dianna Dilworth March 08, 2010

Columbia Sportswear Company launched a mobile commerce site on March 2. The portal, created by e-commerce firm Demandware, is the brand's first foray into mobile.
 

Coldwater Creek direct business up in Q4 as overall business improves

Carol Krol March 04, 2010

Coldwater Creek ran a net loss of $9.7 million for 2009's fiscal fourth quarter, compared to a net loss of $18.6 million for the same period of 2008. The women's apparel retailer attributed the improved quarter, in part, to an increase in direct marketing revenue.
 

Omnicom launches Retail 3 agency

Kevin McKeefery March 01, 2010

Omnicom Group unveiled its newest agency, known as Retail 3, this week. Launched February 1, the Troy, MI-based firm offers direct, creative, digital and media capabilities to retail clients. Harold Kobakof, former chief retail officer at BBDO Detroit, is leading the agency.
 

Nonprofits look to integrated marketing

Chantal Todé March 01, 2010

Nonprofits support direct mail efforts with e-mail, social and other channels.
 

Retail partnerships lift travel rut

Dianna Dilworth March 01, 2010

Some travel brands are expanding their retail and e-commerce partnerships to sell consumers perks and products, and creating additional revenue in the process.
 

AirWare revamps marketing strategy to include DRTV, paid search

Nathan Golia February 26, 2010

AirWare, the manufacturer of anti-snoring aid Brez, has overhauled its marketing strategy to include a DRTV campaign and paid search to drive online and phone orders. The DRTV spots, created by Philadelphia-based Impax Marketing Group, will begin airing in March.
 

Google hires eBay veteran Tilenius as commerce VP

Dianna Dilworth February 18, 2010

Google has hired eBay veteran Stephanie Tilenius to serve as VP of commerce, a newly created position.
 

Jonathan Shapiro, CEO, MediaWhiz

February 17, 2010

Web editor Kevin McKeefery discusses Walmart's e-commerce strategy and online advertising trends with Jonathan Shapiro, CEO of online performance marketing agency MediaWhiz.
 

Demandware hires Tom Ebling as CEO

Dianna Dilworth February 16, 2010

E-commerce platform company Demandware has named Tom Ebling CEO. He previously worked in the same role at Lattice Engines, a business-to-business maker of sales and optimization technologies.
 

January retail sales up 0.5% over December: NRF

Frank Washkuch February 16, 2010

January retail sales improved slightly over the previous month, but declined year-over-year, according to the National Retail Federation. Excluding the sales of auto dealerships, gas stations and restaurants, retail sales increased 0.5% from December 2009, yet fell 0.2% year-over-year.
 

Customer chatter for cosmetics

Carol Krol February 15, 2010

E.L.F.'s CMO Ted Rubin discusses how the brand leverages Twitter, Facebook and blogs to boost engagement.
 

Walmart restructures to boost e-commerce

Kevin McKeefery February 15, 2010

Walmart is best known for its big-box stores, but the retail giant has positioned itself for a future where e-commerce plays a larger role by instituting management and structural changes.
 

Olympic efforts carry direct torch

February 15, 2010

Crest and Visa aim to score points with consumers' Olympic spirit by using direct tactics such as CRM and e-mail marketing during this month's Winter Games.
 

Put some skin in the one-to-one game

Andy Cutler, chief strategy officer, Mercury February 15, 2010

After 30 years in the direct and database marketing industry, it shocks me how little progress has been made in one-to-one marketing. Many of us on the agency and service provider side of the equation are quick to blame timid clients for impeding progress, but instead we should ask ourselves: "What is it about our business model that impedes the advancement of one-to-one marketing, and what can we do to change it?"
 

Inbox Insider: Love is in the inbox

Dianna Dilworth February 02, 2010

With Valentine's Day approaching, love is in the air — and in the inbox. Already this week, I've received a number of e-mails from marketers selling gifts for the lovers' holiday, including See's Candies, Victoria's Secret and 1-800-Flowers.
 

Benjamin Moore touches up its e-commerce presence

Nathan Golia February 01, 2010

Benjamin Moore launched an e-commerce site February 1 on which consumers can order custom paint products directly from the manufacturer. The portal features a product-finder, color samples, a blog and pages for architects and designers, as well as contractors.
 

JCPenney pioneers postal intelligence

Carol Krol February 01, 2010

JCPenney's postal affairs manager Ty Taylor discusses the retailer's catalog and mail strategy
 

Nailed It: DMNews talks with Alexandra Palau, e-marketing manager at Carnival

February 01, 2010

In July, Carnival began sending e-mails to customers who abandoned their shopping carts while booking online. Alexandra Palau, e-marketing manager at Carnival, discusses the effort
 

Marketers wary of NRF forecast's true meaning

Kevin McKeefery February 01, 2010

Retail sales will increase by 2.5% this year compared with 2009 due to positive signs in the housing and employment sectors, according to the National Retail Federation in its forecast released last week.
 

CMO hires show focus on direct, digital ROI

Nathan Golia February 01, 2010

A steady stream of CMO turnover stories is a long-established part of the marketing landscape. Yet an emphasis on customer retention and digital initiatives, as well as the stubborn economy, is resulting in more companies now filling the position with marketers with database and digital experience.
 

NRF predicts 2.5% rise in retail sales this year

Frank Washkuch January 26, 2010

The National Retail Federation predicted that retail industry sales will increase 2.5% this year over 2009. Last year, total retail sales declined 2.5% over the prior year. The increase in retail sales is attributed to factors such as the housing market and employment picture.
 

August named CMO of SharperImage.com

Kevin McKeefery January 22, 2010

Camelot Venture Group, a licensee of Sharper Image, has named former Brookstone executive Steve August SVP and CMO of the e-commerce Web site, SharperImage.com. August will oversee all direct marketing initiatives for the online part of the Sharper Image brand, including CRM, catalog and online efforts.
 

Goodbye 2009 and Lookout 2010...

Pat Duncan, associate partner, Rosetta January 22, 2010

2009 was not kind to most retailers and there were very few positive stories when it came to sales results. A rising unemployment rate and a drop in consumer confidence both weighed heavily on consumer spending the entire year, and with the unemployment rate still at 10% for December, we'll see this trend continue for at least the next few months. But the news is not all bad.
 

Can BT alone solve cart abandonment?

January 18, 2010

E-commerce pros are always looking for ways to get customers to click all the way through to checkout. Two experts discuss whether behavioral targeting is a panacea or just one part
 

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