Multichannel/Omnichannel

Data Is Today's MarTech Purchase Driver

Data Is Today's MarTech Purchase Driver

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Experian Marketing Services announces enhancements to its Marketing Suite designed to better harness customer data.

Email Marketing Gets a Major Boost From LinkedIn Data

Email Marketing Gets a Major Boost From LinkedIn Data

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Marketers at one finance advisory firm realize that email's crucial; but it's not a standalone strategy.

The Good and Bad News About Marketing

The Good and Bad News About Marketing

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Spoiler alert: There seems to be more bad than good. See 10 of the biggest obstacles multichannel marketers face today.

5 Marketing Lessons We Can All Learn From Pixar

5 Marketing Lessons We Can All Learn From Pixar

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The computer animated film studio teaches brands how to take their marketing to infinity—and beyond.

Tailored Experiences Are the Perfect Fit for Joe's Jeans

Tailored Experiences Are the Perfect Fit for Joe's Jeans

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The premium denim brand provides a personalized shopper experience that's a cut above the rest by bringing the benefits of the in-store experience to the online realm.

Tailored Experiences Are the Perfect Fit for Joe's Jeans

Tailored Experiences Are the Perfect Fit for Joe's Jeans

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The premium denim brand provides a personalized shopper experience that's a cut above the rest by bringing the benefits of the in-store experience to the online realm.

How to Market Across Multiple Devices

How to Market Across Multiple Devices

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Brand marketers reveal how to reach shoppers wherever they are—no matter which device.

Eight O'Clock Coffee Pours On Consumer Engagement

Eight O'Clock Coffee Pours On Consumer Engagement

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The gourmet coffee brand links in-store promotion to social interaction through its multichannel sweepstakes.

Marketers Need to Flex Their Content Marketing Muscle [Infographic]

Marketers Need to Flex Their Content Marketing Muscle [Infographic]

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The full strength of content marketing lies in marketers incorporating it into their regular omnichannel regimen.

Why You Need to Know Ryan Bonifacino

Why You Need to Know Ryan Bonifacino

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The digitally savvy, data-centric CMO is a model for the future of marketing leadership.

2015 Essential Guide to Omnichannel Marketing

2015 Essential Guide to Omnichannel Marketing

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The 2015 Essential Guide to Omnichannel Marketing—everything you need to know about omnichannel marketing, all in one spot. Read on for insight.

The Omnichannel Data Opportunity

The Omnichannel Data Opportunity

Today's jumbled customer journey leaves a trail of data that marketers can use to inform their strategies across all channels.

Rethinking Marketing's Org Chart in an Omnichannel World

Rethinking Marketing's Org Chart in an Omnichannel World

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A traditional approach to marketing staffing may no longer be logical or practical.

The Linchpin Channel Of the Omnichannel Marketing Future

The Linchpin Channel Of the Omnichannel Marketing Future

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Is there one channel that can help ensure the success of an omnichannel approach to marketing? Twelve experts sound off.

Data Fuels INDYCAR's "Rivals" Campaign

Data Fuels INDYCAR's "Rivals" Campaign

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The open-wheel racing organization relies on multichannel marketing to drive TV viewership, ratings, and ticket buys among specific audiences.

C'mon, Touch Me

C'mon, Touch Me

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TouchCommerce introduces a way for offline line ads to instantly engage with consumers via live chat.

CMOs Scream for Multichannel Marketing [Infographic]

CMOs Scream for Multichannel Marketing [Infographic]

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Siloed marketing will melt away engagement and purchase opportunities.

Leverage Real-Time Events in Multichannel Marketing in 5 Steps

Leverage Real-Time Events in Multichannel Marketing in 5 Steps

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Gartner Research VP Adam Sarner explains how marketers can benefit from "right-time" moments.

Stop Counting Clicks, Start Tracking Value

Stop Counting Clicks, Start Tracking Value

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Consumers' omnichannel habits make marketing measurement problematic. It's time to rethink what measures matter.

AIG Advisor Group Invests in Multichannel Marketing

AIG Advisor Group Invests in Multichannel Marketing

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The financial planning firm relies on its advisors to boost company awareness and recruit prospects.

Reimagining an Undifferentiated Brand

Reimagining an Undifferentiated Brand

Apartments.com packs up the old landlord-centric experience and moves into the apartment-hunter's domain.

The Lexicon of Omnichannel Marketing

The Lexicon of Omnichannel Marketing

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It's time to clear the air. Here's what separates cross-channel, integrated, multichannel, and omnichannel as marketing concepts.

The Lexicon of Omnichannel Marketing

The Lexicon of Omnichannel Marketing

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It's time to clear the air. Here's what separates cross-channel, integrated, multichannel, and omnichannel as marketing concepts.

PEMCO Wins With Help From the 12th Man

PEMCO Wins With Help From the 12th Man

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The insurance company gets into fan engagement beast mode.

Oberto Aims to Drive Brand Awareness With March Madness Campaign

Oberto Aims to Drive Brand Awareness With March Madness Campaign

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The jerky company double teams the competition using TV and digital.

Multichannel Attribution: Counting the Goals and Assists

Multichannel Attribution: Counting the Goals and Assists

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TD Bank Group's senior manager of customer segmentation says marketers need to go beyond last touch if they hope to score.

Three Ways Collaboration Catalyzes Omnichannel Marketing

Three Ways Collaboration Catalyzes Omnichannel Marketing

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If there's more talk about marketing than there is action delivering it, collaboration may be lacking.

Marketing That Makes Consumers Smile

Marketing That Makes Consumers Smile

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Personalization and promotions are nice, but these four brands know how to tap into the things that truly make consumers happy.

Mo' Data, Mo' Problems

Mo' Data, Mo' Problems

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Obtaining a single view of the customer brings with it multiple problems. Only 6% of companies globally claim to have achieved it, says a new study.

Build a Content Strategy to Support Multichannel Marketing

Build a Content Strategy to Support Multichannel Marketing

Content marketing is most effective when it's unified across customer interaction points. In fact, best practices for content strategies are those that support multichannel marketing that includes email, social, and mobile.

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


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