Zmags names Ford COO, CMO

Share this content:
Sean Ford
Sean Ford

Marketing technology company Zmags has named W. Sean Ford COO and CMO. He will report to CEO Michael Schreck.

In the newly created position, Ford will be responsible for global marketing, product management, customer support and recruiting, said Schreck, who declined to say how many people Ford is overseeing.

Ford is managing and integrating team-building and process-development across functional areas. He will also focus on brand positioning, awareness building, thought leadership development, and communicating the company's range of services to the market, said Schreck.

Prior to Zmags, Ford served as CMO of data company Syncsort, which he joined in 2009. He also held two VP-level positions at software company Oracle Corp., where he began work in 2006.  

Schreck said he did not look internally to fill the position.

“[Ford] and I have known each other for two decades and have been looking for an opportunity to work together again,” said Schreck, who met Ford when both were undergraduate consultants at Monitor Group in 1991. They founded college-based rewards program Upromise in 1999 and sold the company to Sallie Mae in 2006 for an undisclosed amount.

Despite wanting to reunite with Ford, Schreck said Zmags retained recruiter Cook Associates to conduct a search because “timing sometimes doesn't align.”  

“Cook Associates had [Ford] intensely targeted on their radar,” he said. “Fortunately for us, the timing was perfect and having Sean onboard is a massive coup for Zmags.”

Zmags is a Boston-based company whose client roster includes The Home Depot, McDonald's and Lockheed Martin Corp.


Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

PAN Communications is an award-winning integrated marketing and public relations agency for B2B technology and healthcare brands. PAN's data-driven approach allows the firm to specialize in public relations, social media, content and influencer marketing, and data and analytics. PAN partners with brands to create unique, integrated campaigns that captivate audiences.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above