Zeta Interactive launches digital coupon platform

Share this content:

Interactive marketing agency Zeta Interactive launched a digital coupon program, “Simply Savings,” on September 23 with Take 5 Solutions, a direct response marketing company.

The firms created the program to target audiences with relevant coupons based on income, demographics, geography and other data. Zeta and Take 5 are using e-mail as the main communications medium for the initiative, which they are operating through the Zeta Next Page digital publishing platform.

Al DiGuido, CEO of Zeta Interactive, said the company has watched customers shift from traditional magazines and newspapers to e-readers. Zeta Interactive wanted to create a digital equivalent to print coupons, he said.

“[This is an] opportunity for marketers not to lose customers by having legacy thinking,” he said. “We are embracing a new channel of commerce.”

Clients including retailer Dollar Tree, fitness product maker Total Gym, online retailer Pro Flowers and china company Lenox are using the platform, said Breny Brown, creative director at Take 5.

“With the rising popularity of online coupons, we needed to offer our clients a new marketing strategy, where they could effectively measure their efforts with the help of analytical online tools,” she said.

Brown said the platform can measure the effectiveness of online coupons for clients.

“We can provide analytics to our customers and adjust offers as needed - something that we cannot do with print coupons,” she said.

The “Zeta Next Page” platform includes customized content and audience targeting, guaranteed delivery assurance, customer analytics and flexible e-mailing options.

Loading links....

Sign up to our newsletters

Company of the Week

Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here