Zappos.com acquires 6pm.com for increased shoe retailing presence

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Online shoe retailer Zappos.com Inc. has signed a definitive agreement to purchase the assets of online shoe retailer 6pm.com from parent luggage retail firm eBags Inc.

Zappos.com's acquisition of 6pm.com, formerly Shoedini.com, is aimed at expanding its shoe offerings. The deal is expected to close within three months. Terms of the transaction were not disclosed.

"Zappos recognized that there are some consumers who are looking for a different set of features, so 6pm will continue to run as a separately branded Web site," said Tony Hsieh, CEO of Zappos.com. "By appealing to consumers who are looking for different features, we hope that Zappos and 6pm.com will help expand the online shoe retailing space."

6pm.com will keep its separate Web site at www.6pm.com, which focuses on women's and men's shoes with brands such as The Cole Haan, Timberland and Nike.

The 6pm.com e-commerce platform will be transitioned to run on the same technology and backend systems used to power Zappos.com. Zappos will take over operations of 6pm.com in Nevada and Kentucky.

The move comes after Internet retailer Amazon.com Inc. launched its shoe and handbag Web site Endless.com last January and Gap Inc. unveiled footwear and accessories site www.piperlime.com last fall.

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