Yankee Candle to close Illuminations stores, direct business

Share this content:
The Yankee Candle Company Inc. will close its 28 Illuminations retail stores and the Illuminations direct business as part of a restructuring plan intended to focus resources on the core Yankee Candle business.

The company also will close one underperforming Yankee Candle retail store and reduce its corporate and administrative workforce.

The restructuring plan will result in the termination of about 330 employees, including approximately 320 store employees and approximately 12 corporate and administrative personnel in the company's corporate headquarters.

The company expects to complete the restructuring plan by April 30.

“Given this unprecedented macroeconomic environment, particularly in the retail sector, we believe that this restructuring plan is necessary and appropriate as part of our ongoing efforts to reduce our cost structure, focus our resources primarily on our core Yankee Candle business, optimize our return on invested capital and increase our overall operating efficiency,” said Craig Rydin, chairman and CEO of Yankee Candle, in a statement.  

The Illuminations brand, which Yankee Candle acquired in July 2006, won't be disappearing completely, however. Yankee Candle plans to continue to develop and market Illuminations branded products, primarily through its wholesale business.

The company expects to incur charges related to the restructuring plan of approximately $18 million to $22 million in total.


Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above