Yahoo Gay Pride Microsite Touts Its Services, Travelocity

Share this content:

Yahoo is promoting several of its services, including MyWeb 2.0, HotJobs, Shopping and Personals, on a microsite celebrating Gay and Lesbian Pride Month throughout June.

The site at http://events.yahoo.com/pride06 also features a Travelocity search box at the upper right corner where visitors can find "gay friendly" hotels as well as cruises and travel deals for the gay, lesbian, bisexual and transgender market, the site states.

The gay and lesbian community is lucrative for advertisers who recognize the spending power of these travelers. The gay, lesbian, bisexual and transgender travel market is worth $76.5 billion and will grow by $20 billion over the next five years, according to a recent report from research firm Mintel, Chicago.

Another focal point of the Yahoo site is an events calendar where users can search for Gay and Lesbian Pride events in their areas. And Yahoo's Flickr photo-sharing service lets users post photos from various Gay Pride events.

On the microsite, Yahoo also promotes employment with Yahoo, stating that the company endorses the proposed Employment Non-Discrimination Act.

close

Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above