Worldata Gets New PC Magazine Segments
The PC Magazine small-office/home-office subscribers are entrepreneurs who own and operate small, home-based businesses, Worldata said.
The postal file contains 175,300 subscribers and costs $170/M. The e-mail file contains 45,200 names and costs $200/M. Age, gender, home/business address and change of address selects are available.
The PC Magazine SOHO list has an average age of 45 and an average household income of $82,000. More than 80 percent of the subscribers are well-educated and plan to buy computer software for home use. More than 90 percent are involved in business PC purchases, use PCs at home and access the Internet regularly.
PC Magazine is a Ziff Davis Media publication.