Word to the Wise: Customer Experience

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Far too many marketers equate customer experience (CX) with customer service, thus overlooking marketing's role in CX—which is significant.

For marketing, CX comes in many forms, including email frequency, relevance of messaging, appropriateness of social interactions, and whether the company delivers on its brand promise.


You have until Wednesday, December 7 to get your entries in. Learn more here.

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