Woo named Sears CMO

Share this content:

Sears Holdings Corp. has named Monica Woo VP and CMO, according to reports. Woo replaces Don Hamblen, who left the company in January 2010.

Woo will be responsible for all marketing, brand and advertising programs for Sears, according to a Sears memo obtained by Reuters. Her appointment takes effect August 15, and she will report directly to David Friedman, SVP and president of marketing at Sears, according to the document.

Woo most recently served as CMO and strategy officer at FreshDirect. She has also held senior-level roles at 1-800-Flowers.com, Deutsche Bank and Bacardi.

Its the latest in a series of executive appointments from the company and the second one this week. Sears named Edgar Huber president and CEO of subsidiary Lands' End on August 1; it named Lou D'Ambrosio, CEO and president in February. He held the role of interim CEO and president for more than three years.

A Sears representative could not be immediately reached for comment.

Loading links....
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here