Women.com, GM Launch Co-Branded Web Site

Share this content:
Women.com Networks Inc. and General Motors earlier this week launched a co-branded Web site that aims to offer women targeted information about purchasing and owning automobiles.

The new site plans to showcase a number of different gender-focused features, including On the Road, Ms. Mechanic and Family Fun. Additionally, an interactive feature called Drive Talk would allow women to directly communicate with GM representatives and, in turn, enable the vehicle manufacturer to collect specific data on this market.

"We're going to intersect women in a number of meaningful ways which bring safety and car buying and maintenance to light," said Jeff Bruce, senior vice president of sales and client marketing at Women.com, San Mateo, CA.

Bruce said Women.com plans to promote the Web site by placing co-branded banner ads on every one of the company's vertical channels, including cars, weddings, and sex and romance. Also, the company intends to deliver e-newsletters to a permission-based portion of its membership to inform them about the Web site, he said.

The e-mail newsletters will not be delivered to General Motors' membership, Bruce said.

Users can access the Web site, Women in Motion, by logging on to www.women.com/gm.

Women in Motion will not offer users an e-commerce platform to purchase GM automobiles, Bruce said. Instead, users will be directed to GM's Web site via links in the e-mail newsletters, he said.

Representatives for General Motors were not available for comment.

Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above