Women First Files for Chapter 11

Share this content:
Specialty pharmaceutical company Women First HealthCare Inc., San Diego, announced its Chapter 11 bankruptcy filing in the U.S. Bankruptcy Court for the District of Delaware last week.


"All assets are up for sale, [and] we have assigned the assets and liabilities ... to a third party, Insolvency Services Group Inc.," chief financial officer Richard Vincent said. "[It includes] the list of names ... and some inventory in the neighborhood of $150,000 to $250,000.


"The catalog is intended to be a continuing concern and to be fired up by the May-June timeframe by whoever the acquirer ends up being. [The online operation is] in a holding pattern."


The company also agreed to sell the rights to its Vaniqa Cream product to SkinMedica Inc. for $25 million. The company does not expect any value to be available for distribution to Women First's stockholders.


close

Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above