Wine Marketer Begins Direct Callback

Share this content:
Geerlings & Wade, a direct marketer of wines and wine accessories, yesterday said that consumers can now arrange for a callback from a company call center agent by using the company's Web site.


Visitors to geerwade.com can click on a button and submit their name and telephone number to have an agent call them back. The agent can help the customer complete purchases, answer questions and suggest wines for gifts or to complement meals.


Web Dialogs Inc., Billerica, MA, is providing the technology for the direct callback system.


By giving online customers an offline channel, Geerlings & Wade hopes to reduce the number of abandoned shopping carts and increase Web sales, which reached $5.5 million in 2000, said Cathy Longueil, the company's customer service manager.


Geerlings & Wade, Canton, MA, offers home and office delivery in 30 states. It has approximately 114,000 wine club regulars and club members.


close

Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above